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Strategic Brand Management
Slámová, Petra ; Svobodová, Karolína (referee) ; Zich, Robert (advisor)
This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bases which serve to create a brand development strategy. The analytical part follows, based on the findings in the theoretical part and a methodical outline. This part first describes basic business data, which is followed by an analysis of the inner and outer business environment as well as an assessment of the current business situation from the market, clientele, and competition standpoints. These analyses serve to evaluate the newly researched information and to create the designs found in the final part of the thesis.
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Proposal of Changes for Motivational Programme in the Company Baliarne obchodu Poprad, a.s.
Svobodová, Karolína ; Matúšek,, Igor (referee) ; Konečná, Zdeňka (advisor)
The aim of this bachelor thesis is the proposal of changes for motivational programme in a company Baliarne obchodu, a.s., Poprad. Introduction of the theoretical part explains basic knowledge of motiavation, various theories of motivation and serves as a base for empirical part, in which I analyze current status of motivational programme in the company. Information is obtained through designed questionnaire in a combination with an interview with a manager and observation. Based on these, changes in current system are put forward to improve performance and employee´s work efficiency.
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Proposal of Guerilla Campaign for Baliarne obchodu Poprad Company
Svobodová, Karolína ; Matušek, Viliam (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.
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Exercise with elderly in residential home with special regime
Svobodová, Karolína ; Daďová, Klára (advisor) ; Majorová, Simona (referee)
Title: Exercise with seniors in a retirement home with a special regime Objective: The main aim of the study was to determine whether seniors with cognitive impairment experience improvements that have a statistical significance in selected components of physical fitness after a three-month exercise program. Furthermore, it was checked whether regular physical activity changes their attitude towards exercise. Methods: The study involved 9 probands (3 of them male) aged 72 to 90 years with cognitive impairment. The probands completed a three-month program (April-June 2022) in which they performed group and seated chair exercises twice a week for sixty minutes. At the beginning and end of the intervention program, they underwent an orientation fitness assessment using the senior fitness test and a questionnaire form on health limitations and attitudes toward exercise. Results: The results of the senior fitness test showed that there was a statistically significant improvement in the parameters of lower limb strength, and agility with dynamic balance. Some improvement was seen in the other parameters, but without the statistical significance. Most probands showed a positive change in their attitude towards physical activity. Keywords: physical activities, older people, Senior fitness test, cognitive...
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Thematic composition of school primary prevention programs of risky behavior: research among certified school prevention providers
Svobodová, Karolína ; Kulhánek, Adam (advisor) ; Šejvl, Jaroslav (referee)
Background: The topics of general primary prevention are strongly associated with the concept of nine basic types of risky behavior in professional publications and methodological recommendations. Providers of primary prevention programs may offer topics beyond the basic ones, but previous research does not pay much attention to them. Aims: The aim of the diploma thesis is to map what topics are offered by certified providers of general primary prevention of risky behavior in the Czech Republic and what are the most frequently provided goals of these topics. Next, find out according to what criteria the topics are selected and to what extent the organizations implement programs according to the basic nine types of risky behavior. Methods: This is a quantitative research among certified providers of general primary prevention of risky behavior, which was carried out in two phases. First, a content analysis of the offer sheets took place. The data from the first phase of the research were processed using clustering and simple enumeration. There was also a questionnaire survey among executives. The data collection tool consisted of an online questionnaire created in the Survio platform. Data were analyzed using descriptive statistics and visualized through graphs created in Microsoft Excel. Results:...
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Characteristics of addictive behavior on the Internet of visitors and users of self-help application of Internet counseling service of Addictologal Clinic at Fist Faculty of Medicine
Svobodová, Karolína ; Vacek, Jaroslav (advisor) ; Nevoralová, Monika (referee)
The development of computer technology intervened to socio-psychological and psychiatric fields and gave rise to several types of online counseling and therapy. As the latest trends in online counseling and therapy self created applications in the textile even non textile addiction. In the Czech Republic was the first self-help application in the treatment of no cloth addiction, clinic was founded in Addictology, the first Medical Faculty of Charles University within the Internet counseling. The aim of the thesis is to evaluate the data after the first year of self-help application and to describe the demographic characteristics of users, to map incoming user self- motivated applications and types of objects the internet addiction. In the research issues the thesis deals with the analysis of demographic data, determines whether they are represented in all potential target groups, the degree of dependence on the Internet within the file, depending on what kind of Internet application in the present, and finally discovers self-help application users' motives for its use. Data analysis was carried out under conditions completely anonymous and includes both quantitative descriptive statistics and qualitative analysis. The results of socio- demographic data repelled the target group for which...
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