Original title: Návrh guerillové kampaně pro společnost Baliarne obchodu Poprad
Translated title: Proposal of Guerilla Campaign for Baliarne obchodu Poprad Company
Authors: Svobodová, Karolína ; Matušek, Viliam (referee) ; Chalupský, Vladimír (advisor)
Document type: Master’s theses
Year: 2016
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]

Keywords: attitude; attitudinal change; guerilla campaign; guerilla marketing; persuasion; viral marketing

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/58379

Permalink: http://www.nusl.cz/ntk/nusl-553265


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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