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The Analysis of Managing Brand Image in Engineering
Káčerková, Radka ; Polanecká, Šárka (advisor) ; Harantová, Monika (referee)
This work deals with brand and managing its image. The main aim is find out how Czech firms from engineering create the image of its brand; mainly if they have got at least some awareness about this managing. For our survey four hypotheses have been defined to find the aim. The survey has been done thanks to a questionnaire where we could analyse the results and look for the mutual relations. The main hypothesis has been confirmed; the firms have not got the awareness about image managing. This survey has been useful for the firms which we have sent the results back. These firms could inform about the findings and inspire by arranged solving and recommendations.
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Direct sales data tariffs of company JHComp, Ltd
Neugebauer, Josef ; Hajdíková, Taťána (advisor) ; Polanecká, Šárka (referee)
The thesis deals with direct sales and its use in small business. Specifically, the sales of Internet service of regional ISP. The aim of this work is to demonstrate that direct selling is the way how to obtain new customers for the company JHComp in a competitive market, the market where the company itself has been long time active. To this end, the project plans the sale and subsequently leads to implementing the plan. The theoretical part deals with the concept of "direct sale" within the meaning of "person to person", settles the concept into a spectrum of marketing tools, informs about the history and highlights the facts. It also deals with the theory of marketing plan design and implementation of a plan. The practical part finally results in the assessment of executed sales and the entire project as a contribution to the company. Further proposes the use in the future.
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Mystery shopping: Use and optimization methods for a particular organization in the Czech Republic
Křišťál, Jaroslav ; Král, Pavel (advisor) ; Polanecká, Šárka (referee)
The thesis is focused on the research method of Mystery Shopping, used for anonymous and impartial evaluation of service quality and customer service. In the theoretical part I will examine how and why the method is used, what is the procedure for its application and how the results are then interpreted. An important part is the ethical codes that are specific to this method. In the practical part I will use theoretical areas of knowledge which will then be applied into practice. In the selected company measures of the level of customer service are examined with the just-mentioned method. After the research I was able to reveal the company's management strengths and weaknesses in customer care, and advise them on which areas should be addressed in the next period. I also suggested ways to optimize methods for the mystery shopping company to give better information about the company's management level customer service to stores.
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Analysis of the marketing mix in the company Sedláček s. r. o.
Valíčková, Petra ; Lešetický, Ondřej (advisor) ; Polanecká, Šárka (referee)
The aim of the thesis entitled " Analysis of the marketing mix in the company Sedláček s. r. o." is particularly characteristic of the chosen company. Further analysis of the current marketing mix , not only as a whole but also individual marketing tools. Finally, to evaluate the status of the company and to propose recommendations for the establishment of a new marketing mix, which could improve the current situation in the company.
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Marketing in Civil Engineering
Štipčáková, Lenka ; Polanecká, Šárka (advisor) ; Vlnas, Pavel (referee)
This thesis is focussed on the analysis of marketing in the area of civil engineering. The first, theoretic-practical part describes the individual marketing tools that are applicable in civil engineering. The second, analytical part inspects using the individual marketing tools by the chosen subjects which are active in the field of civil engineering. For these purposes I decided to choose some of the most influential general contractors -- Metrostav a.s., Skanska a.s., OHL ŽS, a.s., Hochtief CZ a. s., PSJ, a.s. and Porr (Česko) a.s.
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Marketing Strategy in AUDIT MAX, s.r.o. Company
Pippalová, Veronika ; Kozlová, Taťána (advisor) ; Polanecká, Šárka (referee)
Bachelor thesis maps the current state of the marketing mix of the mentioned company, makes into the SWOT analysis on the topic and suggests the adaptation of the marketing mix for future goals and opportunities. The goal will be achieved by identifying current facts, implementation of simplified PESTLE analysis and SWOT matrix of precaution. The expected output of this thesis should have been the usable proposals and recommendations for the company with summarized information about the company's environment. Theoretical and methodical part is divided into two chapters "Present" and "Future". There are theories of the marketing mix, service quality management and competition in the part "Present". In the part "Future" there is the theory for analyses of company's background, customers and the public, promotion in conjunction with the Internet and questionnaires. The practical part is similar to theoretical and methodical part by its division. It includes description of current marketing mix of the company and realisation of PESTLE and SWOT analysis. At the end of this thesis there are recommendations for individual elements of marketing mix.
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Marketing of Sportareál Šťastný Vysoký Chlumec Services
Doubravová, Veronika ; Kozlová, Taťána (advisor) ; Polanecká, Šárka (referee)
This work focuses on marketing services company Sportarea Happy High Chlumec. It is divided into two parts, namely the theoretical and practical parts. In the theoretical part of literary knowledge of marketing. The practical part describes and illustrates the company in marketing services company. Analyzing the questionnaires and methods of SERVQUAL most practical and most used type of ad also analyze customer satisfaction with the availability of the information and services, in agreement with the owners involved in the questionnaire their chosen questions. In addition, make a so-called SWOT analysis. In conclusion, recitation of the owners of the results of my examination of the SERVQUAL method and using questionnaires, while the company will evaluate its strengths and weaknesses and give them their results and evaluate the next steps in the future.
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