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Ostře sledované vlaky: From the Story of Kain to the Short Story, From the Short Story to the Oscar Film and to theatrical adaptation
Frank, Lukáš ; Novotný, David Jan (advisor) ; Maňák, Vratislav (referee)
Diploma thesis Closely Watched Trains: from the short story Kain to the short story, from short story to Oscar film and theatrical adaptations maps the path of Bohumil Hrabal's existential short story Kain, through the short story Closely Watched Trains, an Oscar film of the same name to theatrical adaptations that were dramatized by different people. The work also includes media response and comparison of the similarity of books, films and productions. The first part deals with the theoretical definition of literary genres, namely short stories and short stories. Review and criticism from the journalistic genres are theoretically described. The film and theater adaptation is defined and the dramatic structure of the film work is described. The second part presents the life and work of the writer Bohumil Hrabal and examines in more detail his distinctive writing style. The next sections are always devoted to the specific medium that the text carries. First, the text of the existential short story Kain is analyzed, followed by the short story Closely Watched Trains, including media coverage in the periodical press, followed by the Oscar-winning film Closely Watched Trains, which includes a biography of director Jiří Menzel and a chapter devoted to the Oscars. At the end of these chapters is a...
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Sales Promotion and Advertising of Company
Novotný, David ; Kubíček, Daniel (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused about marketing communication, especially on sales promotion and advertising of the company Binderberger CZ s.r.o. The thesis is divided into three parts, while the first part is focused on theory. The second part of the thesis presents and evaluates the current state of the company and its surroundings, while it is extended by structured interviews and observation. The last part consists of proposals for improving of marketing communication, these proposals are based on analyses performed in the second part.
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Czech films based on well-known criminal cases: from reality, newspaper /TV news to feature film and film reviews. Causa Velvet killers.
Rysová, Aneta ; Novotný, David Jan (advisor) ; Bednařík, Petr (referee)
The master thesis called "Czech films based on well-known criminal cases: from reality, newspaper/TV news to feature film and film reviews. Causa Velvet killers" deals with the notorious so-called Orlík Murders from the early 1990s. This case is considered as the biggest criminal case of the post-communist era in the Czech Republic. The group of five members killed five people, mainly for the money, between the years 1991 and 1993. Three of their victims were found in the Orlík Dam - two corpses were sealed in metal barrels and one was hidden in a mesh. The murderers were sentenced in 1997 after a four-year-long investigation. The movie called Velvet killers or The New Breed, which was directed by Jiří Svoboda, is based on these true events. This thesis focuses on the TV version of this motion picture and then also on the reviews published after the movie was released in 2005. This thesis mainly wants to reflect how the Czech media - specifically newspapers and television news - informed about this criminal case in analysed years from 1995 to 1997. The determining factor is the accuracy of the information. The aim of the work is to summarize the results of reporting on this case, which is still considered as one of the most brutal in the history of our country.
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Marketing activities of Czech cinemas and multiplexes focused on the cinema Světozor
Masná, Zuzana ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
The bachelor thesis "Marketing activities of Czech cinemas and multiplexes focused on the cinema Svetozor" describes different methods of marketing applied by both these types of cinemas. The thesis primarily focuses on the alternative cinemas. The different types of cinemas imply that also the character of their marketing activitites will differ. By marketing activities the author means mainly promotion activities of Czech classical cinemas; these are explicated for both Svetozor cinema and other art cinemas. As for multicinemas, this work concentrates on different types of cinema advertising which different multicinemas enable to various companies. There are marketing strategies based on a SWOT analysis proposed for both types of the cinemas and multicinemas and for Svetozor in particular. This work suggests that to be able to stand up to relatively new competition of multicinemas, the classical cinemas need to change their marketing strategies. Focus should be given to the importance of brand and establishing own corporate identity. These questions will also be analysed for the marketing communication of Svetozor cinema in years 2004 - 2009. In this work an analysis on the basis of description and marketing strategies evaluation of specific cinemas is used as the main method. The work is based on...
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Diversity of Neofabraea species causing bull's eye rot in the Czech Republic
Pešicová, Kamila ; Novotný, David (advisor) ; Mazáková, Jana (referee)
Neofabraea is a genus of an important plant pathogenic fungi having worldwide appearance. Four Neofabraea species are responsible for bull's eye rot of pome fruits. The aim of this thesis was to investigate which of these species occur in the Czech Republic. 81 isolates were collected during a two- year period and they were identified using PCR fingerprinting (primers ERIC 1R and M13-core) and DNA sequencing (ITS, mtSSU and tub2). The results showed that species N. alba, N. perennans and Cryptosporiopsis kienholzii occur in the Czech Republic. According to available information, this is the second record of C. kienholzii in Europe. One isolate (KP4) failed to be identified as any of the species. KP4 is very close to C. kienholzii, but it can be distinguished both biologically and genetically. Furthermore, the aggressiveness of individual species was compared.N. perennans and strain KP4 proved to be most aggressive, the least aggressive is C. kienholzii. Two N. alba strains (KP36 and KP37) isolated from healthy apple fruit and leaf are pathogenic for apple fruits. Keywords: aggressiveness, Cryptosporiopsis kienholzii, Dermateaceae, Helotiales, apple tree, Malus, PCR fingerprinting, postharvest diseases Powered by TCPDF (www.tcpdf.org)
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Reflection in period newspapers of Czech directors of the sixties in the time of their return after the enforced work break
Jílková, Alžběta ; Bednařík, Petr (advisor) ; Novotný, David Jan (referee)
The thesis finds out the manner and the range of reviewing comeback of directors and their new films after enforced work break during the Czechoslovak normalization. For the purpose of the research were chosen articles published in 4 daily newspapers, concerning Rudé právo, Mladá fronta, Lidová demokracie a Zemědělské noviny, and 3 special film periodicals Záběr, Kino and Film a doba. These periodicals were examined in period from 1974 to 1979, in the period of comeback of all chosen directors, starting with Věra Chytilová, Jiří Menzel, Hynek Bočan and ending with Juraj Jakubisko and František Vláčil. These daily newspapers occasionally publish the critics, by contrast the film periodicals review Czech and Slovak films very often wit reportages, critics, interview or short reporting. The evaluation of directors and their films depended on several aspects: first of all on the behavior of directors and attitude to socialistic state and politics, on the author of literature artwork (in case of novels for example), on characteristic of socialistic society presented by films and also on the author of certain critic. The best evaluation gets Menzel's film which was talking about socialistic workers and Vláčil's film, an adaptation of national socialistic writer Bohumil Říha's novel. The smallest review gets...
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Contemporary scheme of the journalistic programs aimed on the theater in the audiovisual media in public broadcasting of the Czech republic
Moravec, Ondřej ; Novotný, David Jan (advisor) ; Čeňková, Jana (referee)
Bachelor thesis "Contemporary scheme of journalistic programs focused on the theater in the audiovisual media in public broadcasting of the Czech Republic" dealt with the evolution of theatre to its TV form and with the structure of contemporary programs that have theater as their main topic. Thesis focuses on the program Divadlo žije! on ČT2 which is the main and only program on public broadcasting TV in the Czech Republic] focusing on theater. Radio is represented in this thesis by the program Tyjátr on Radio Wave. The main point of exploration in programs is the genre program structure, quantitative and qualitative analysis of the short previews of performances which are the part of the reports. The main task of these analyses is to show how the previews represent the performance and if they can build up its story and atmosphere.
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The issue of players' rugby injuries in the Czech Republic
Novotný, David ; Pavlů, Dagmar (advisor) ; Tůma, Martin (referee)
Title: The issue of players' rugby injuries in the Czech Republic. Objective: The main objective of this thesis is to map the kinds of rugby players' injuries, who play the highest competition in the Czech Republic. It also determine the frequency of various injuries, duration of treatment and the search for connections with the players position on the field, injuries and game situations. Method: Information was obtained by nonstandardized questionnaire survey of rugby players by all new eight (previously ten) extra league senior teams in the Czech Republic. A total of 133 questionnaires were analyzed. For the analysis of the data obtained was used software Microsoft Excel 2007. Results: In extraleague of rugby in the Czech Republic was the most injury lacerations (24.2%), followed by ligament injuries (19.8%), dislocations (18.7%), injuries of the head/brain (12.6 %) and other (4.5%). Players of scrum most suffered lacerations, but attackers and scrumhalves/flyhalves injury of the head/brain. The overall average duration of treatment was 6.6 weeks. According to various positions: attackers 8 weeks, players of scrum 6.1 weeks and scrumhalf/flyhalf 5.4 weeks. The most injuries occur during defensive tackling (43%) and attacking (31%). Most injuries according to anatomical structure were on head...
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The analysis of marketing communication of the International Film Festival Karlovy Vary in the year 2008
Tesařová, Michaela ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
My bachelor thesis deals with marketing communication of the International film festival Karlovy Vary. First of all I describe the International film festival and his history and the visitors who are typical for this festival. This film festival has specific advertisement and promotion. Film festival is also a part of art and film marketing. So I describe both parts of marketing in brief. Main theme of my bachelor thesis is the analysis of marketing communication of the International film festival in the year 2008. The analysis is based on theory which includes marketing mix. In the end of my thesis I assess level of promotion of the film festival.
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