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Deciding on Inventory Replenishment in a selected Restaurant Business
Oberhel, Martin ; Černý, Jan (advisor) ; Novák, Michal (referee)
This thesis deals with a decision making process about supplying inventory in a chosen organization. Particular activities include decision making about supplying inventory; inventory optimalization; purchasing inventory and its receive; storing and dispensing from storehouse. In the theoretical part of chapters there are stated basics of the issues, their structure and methods of solution of these issues. In the practical parts of chapters there are described individual problems in the selected organization. The final parts of chapters contain rating of differences between the theoretical and practical parts, the author's personal opinion on the given issue and a recommendation of certain adjustments for the established system in the organization.
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Presentation of Educational Institutions on Social Media
Krásný, Daniel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main purpose of this bachelor thesis is to connect popular and very dynamic world of social media with online presentations of universities. In the first chapter I introduce various social media and mention their advantages and opportunities. The second chapter deals with an exact use of specific types of media. It offers recommendations and principles for social media presentations of universities. The third final chapter shows results of the annual research on social media presentations of Czech universities. Part of the research is the comparison of social-media activities of the Faculty of Management University of Economics and other similar schools.
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Determinants of Customer Satisfaction in Shopping Behavior
Joukl, Jiří ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The goal of this Bachelor Thesis is to describe the regularities of customer behaviour, to describe the consumer decision process, to aim to the post-acquisition process and methods of its analysis and to apply the acquired knowledge to the analysis of the post-acquisition behaviour of the customers of the Czech telecommunication company Telefonica Czech a. s.
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Determinants of Customer Satisfaction in Shopping Behavior
Zeman, Matěj ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The goal of this Bachelor Thesis is to describe the regularities of customer behaviour, to describe the consumer decision process, to aim to the post-acquisition process and methods of its analysis and to apply the acquired knowledge to the analysis of the post-acquisition behaviour of the customers of the Czech telecommunication company Vodafone Czech Republic a. s.
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Analysis of the Advertising Market Automotive Brands
Rešlová, Pavlína ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The thesis deals with advertising expenditure major automotive brands, which are compared with their marketability. The thesis reflects the strategic marketing process and outlines the components of advertising. The aim of the work is to verify whether the investment in television advertising significantly and directly affects the marketability of vehicles, or there are some other factors.
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Strategic Situation Analysis of Online Start-up
Bielický, Andrej ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The diploma thesis deals with a strategic situation analysis of online start-up called Instant Feedback s.r.o. and brings information to strategy planning process of online start-ups in general. The thesis examines the specifics of this process and applies them accordingly in the strategic situation analysis. The outcome of the thesis is an overview of strategy development process by online start-ups mainly useful for young entrepreneurs in online environment.
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Marketing presentation of companies on Facebook - manufacturers of natural and organic cosmetics presentation analysis
Komorousová, Kateřina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
In the following bachelor thesis I deal with the topic of Facebook marketing presentation. First of all, I concentrate mainly on examining of this aspect on Facebook web pages of four selected manufacturers of cosmetics and biocosmetics. The goal of this thesis was to answer the research inquiry: "How do the selected manufacturers of cosmetics and biocosmetics present themselves on facebook web pages?" The present text is divided into two parts. The theoretical one includes theoretical knowledge related to marketing and Facebook social website. In the empirical one I try to find answers to the above mentioned research inquiry with the help of study of many different factors. The examined variables include the number of supporters, the duration of the use of the website, commenting, uploading photos, using the application Events, the number of likes, the comments of the other users and Engagement Score.
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Analysis of the Media Market of the Czech Republic
Roll, Jan ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The purpose of theoretical part of this bachelor thesis is to give readers an introduction about the basic terminology of media and present the historical context which have led to the shaping of the media into the form in which we know them today. Furthermore, in the theoretical part there will be characterized various media types including putting of their advantages and disadvantages. In detail, I will focus on planning of media campaigns.The purpose of practical part of this bachelor thesis is the analysis of the current state of media which are shaping the Czech media market. I will examine the state and the evolution of media market using the public outcomes of the long-term projects which are monitoring Czech media.
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Potential use of self-tracking in managerial practice
Beránek, Michal ; Charvát, Michal (advisor) ; Novák, Michal (referee)
The theme of this work is the Potential use of Self-Tracking in managerial practice. The aim of this thesis is in the theoretical part aproximace to the reader the concept of Self Tracking how this method works, which makes use of tools and applications. Outlines its use in the management of the company. In the practical part I choose four Self Tracking application, which I will describe and suggest the possibility of their use in the enterprise.
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