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Leadership Concept Application in the Area of Human Resources Management
Mazánek, Lukáš ; Cagáňová, Dagmar (referee) ; Korytárová, Jana (referee) ; Novaková, Renáta (referee) ; Konečná, Zdeňka (advisor)
The dissertation focuses on specifying a broader theoretical background for the implementation of leadership concepts in human resources management and on empirical identification and description of approaches that enable HR managers to recognize and develop desirable personality characteristics of a successful leader. In the surveyed area, a preliminary research was conducted on a sample of 22 HR managers. Subsequent primary research was carried out by combining a qualitative and quantitative research approach. A qualitative survey was conducted among 75 leaders, a quantitative survey was conducted on a sample of 75 leaders and 128 followers, from medium-sized industrial enterprises on the territory of South-Moravian region, in the period 3-6/2018 via a modified GLOBE questionnaire. Qualitative data were processed by content analysis. The processing of quantitative data through factor analysis has made it possible to identify the factors whose components support the success of the leader. Through the testing of statistical hypotheses, the dependence of the perceived behaviour of the leader on the satisfaction of his followers was verified. The main scientific goal is to propose a model for the development of leaders in industrial enterprises using the methods used in the concept of HRM. In order to achieve this goal, the desired concept of leadership in industrial enterprises established in the Czech Republic was identified. Based on the analysed facts, important components of the leader's personality and desirable styles of leadership of medium-sized industrial companies were identified. Team-oriented leadership style, formal style and charismatic leadership style are most desirable. Behaviour that has confirmed a positive impact on year-on-year satisfaction of subordinates is a stimulating, team-oriented, leader is an effective negotiator, dynamic, perfectionist, enthusiast, integrating, coordinator and to some extent also bureaucratic. The followers mention that their leader should be trustworthy, fair, team-oriented, diplomatic, and cooperative. Contrary to the current situation, the followers would especially welcome if the leadership behaviour was more team oriented. The grouping of the statistically significant components of the leader's personality enabled the creation of individual competence areas, whose description defined the personality profile of the leader of a medium-sized industrial company. At the same time, human resource management methods, which can influence and develop the competences defined in this area have been identified. The contribution of the dissertation consists mainly in the identification of individual components of competencies that can be developed through human resources management tools and thus develop the personality and leadership style of the middle-sized industrial company leader. The benefits of the proposed model can also be seen in terms of its use in identifying whether the leader's personality profile is in line with the expectations of his followers and in line with the leadership style, that is identified as appropriate in a medium-sized industrial environment.
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Marketing strategy
Machová, Martina ; Mazánek, Lukáš (referee) ; Schüller, David (advisor)
This diploma thesis is focused to a marketing strategy for the introduction of the new product of the confectionary shop "Tak to upec". The new product is baking lessons. The basis for developing an appropriate marketing strategy is the theoretical knowledge and data obtained from selected analyzes and the use of selected marketing methods. The output of the diploma thesis is the suggestion of a specific marketing strategy in the form of expanded marketing mix.
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Proposal for Changes of Motivational System in a Selected Company
Farkasová, Helena ; Mazánek, Lukáš (referee) ; Konečná, Zdeňka (advisor)
This work is focused on the design of the motivation system in selected company. In the theoretical part there are described the theoretical bases concerning human resources management and employee motivation. In the practical part, there will be analyzed the current situation will be carried out from the point of view of the company and, based on the questionnaire survey, an analysis of employee satisfaction will be carried out. The obtained data will be used to evaluate the current situation in the company. At the end of the thesis there will be discussed proposals for improvement in the field of resource management in selected company.
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Recruitment, Selection and Work Adaptation at a Selected Company
Bednář, Jan ; Bielova, Monika (referee) ; Mazánek, Lukáš (advisor)
This diploma thesis focuses on managing process of recruitment, selection and adaptation of workers in a pharmaceutical company DixonsCarphone. The main goal of this diploma thesis is based on the theoretical background and obtained information about the company, which was used for improving suggestions in selected areas. This diploma thesis describes and specifies following steps in the recruitment and subsequent area – employee adaptation.
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Aversion of the Consumer/Investor to Loss
Mazánek, Lukáš ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor)
In this diplom thesis I will deal with relation between consumer and his aversion to loss. Expression of the potential risks that can describe using behavioral theories and psychological approach. The practical part will focus on the description of risk in consumers behavior as an investor. The relationship of these consumers lose due to amount of their income and practical recommendations on how to take into account the potential risks and minimize loss.
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Proposal for Changes of Motivational System in an IT Company.
Jalakša, Filip ; Čekovská, Andrea (referee) ; Mazánek, Lukáš (advisor)
Bachelor thesis describes and analyzes the motivational system of Anasoft APR, s.r.o. The theoretical part is dedicated to the description of motivation and other key words important for the motivational system. The thesis also contains an analytical part with focus on the analysis of the current motivational system in the company as well as trends on the IT market. This analysis is later used for a specific proposal of changes in the motivational system of the company.
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Leadership Concept Application in the Area of Human Resources Management
Mazánek, Lukáš ; Cagáňová, Dagmar (referee) ; Korytárová, Jana (referee) ; Novaková, Renáta (referee) ; Konečná, Zdeňka (advisor)
The dissertation focuses on specifying a broader theoretical background for the implementation of leadership concepts in human resources management and on empirical identification and description of approaches that enable HR managers to recognize and develop desirable personality characteristics of a successful leader. In the surveyed area, a preliminary research was conducted on a sample of 22 HR managers. Subsequent primary research was carried out by combining a qualitative and quantitative research approach. A qualitative survey was conducted among 75 leaders, a quantitative survey was conducted on a sample of 75 leaders and 128 followers, from medium-sized industrial enterprises on the territory of South-Moravian region, in the period 3-6/2018 via a modified GLOBE questionnaire. Qualitative data were processed by content analysis. The processing of quantitative data through factor analysis has made it possible to identify the factors whose components support the success of the leader. Through the testing of statistical hypotheses, the dependence of the perceived behaviour of the leader on the satisfaction of his followers was verified. The main scientific goal is to propose a model for the development of leaders in industrial enterprises using the methods used in the concept of HRM. In order to achieve this goal, the desired concept of leadership in industrial enterprises established in the Czech Republic was identified. Based on the analysed facts, important components of the leader's personality and desirable styles of leadership of medium-sized industrial companies were identified. Team-oriented leadership style, formal style and charismatic leadership style are most desirable. Behaviour that has confirmed a positive impact on year-on-year satisfaction of subordinates is a stimulating, team-oriented, leader is an effective negotiator, dynamic, perfectionist, enthusiast, integrating, coordinator and to some extent also bureaucratic. The followers mention that their leader should be trustworthy, fair, team-oriented, diplomatic, and cooperative. Contrary to the current situation, the followers would especially welcome if the leadership behaviour was more team oriented. The grouping of the statistically significant components of the leader's personality enabled the creation of individual competence areas, whose description defined the personality profile of the leader of a medium-sized industrial company. At the same time, human resource management methods, which can influence and develop the competences defined in this area have been identified. The contribution of the dissertation consists mainly in the identification of individual components of competencies that can be developed through human resources management tools and thus develop the personality and leadership style of the middle-sized industrial company leader. The benefits of the proposed model can also be seen in terms of its use in identifying whether the leader's personality profile is in line with the expectations of his followers and in line with the leadership style, that is identified as appropriate in a medium-sized industrial environment.
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Proposal for Changes of Motivational System in an IT Company.
Jalakša, Filip ; Čekovská, Andrea (referee) ; Mazánek, Lukáš (advisor)
Bachelor thesis describes and analyzes the motivational system of Anasoft APR, s.r.o. The theoretical part is dedicated to the description of motivation and other key words important for the motivational system. The thesis also contains an analytical part with focus on the analysis of the current motivational system in the company as well as trends on the IT market. This analysis is later used for a specific proposal of changes in the motivational system of the company.
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