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Online marketing strategy proposal for chateau Fryštát in Karviná
Kratochvílová, Eliška ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
The aim of this bachelor thesis is to devise an online marketing strategy for chateau Fryštát in Karviná. The theoretical part of this thesis deals with marketing, definitions of related terms and description of the marketing plan. The thesis also focuses on the specifications of online and social media marketing and in the last chapter of the theoretical part marketing in tourism and marketing of cultural attractions is defined. The practical part of the thesis introduces chateau Fryštát, evaluates the current state of the online marketing strategy, analyzes the competition and develops a SWOT analysis. Then the thesis devises a new online strategy on social media, websites and using banners and PPC advertising. Last the budget and a time schedule for the strategy are drafted.
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Communication and promotion on social networks
Morávková, Nikola ; Kvítková, Zuzana (advisor) ; Havlíčková, Blanka (referee)
The aim of this bachelor thesis is to analyze possibilities of marketing communication and promotion in online space focusing on social networks. In the practical part of this bachelor thesis is evaluated the effectiveness of the marketing communication on Facebook of 3 selected cases and described a proposal for improvement. Marketing communication of each study case was evaluated with Social Scorecard form.
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The implemetation strategies of South Tyrol on tourism market
Sabolová, Kristýna ; Jarolímková, Liběna (advisor) ; Kvítková, Zuzana (referee)
The aim of this thesis is to complete an analysis of the tourism of South Tyrol and compare the tourism of South Tyrol with the tourism of the destination Czech Republic. As a result of the previous comparison there will be suggestions which could lead to an increase of the whole system of tourism in the Czech Republic, which has a lot of problems with making use of the whole potential that possesses. The thesis has been divided into five chapters. In the first one is defined the strategic management along with the destination management and marketing. Second chapter focuses on Italy and third chapter briefly presents South Tyrol. The fourth chapter is dedicated to tourism of South Tyrol. In the end of this chapter there is detailed analysis of the tourist infrastructure in South Tyrol, which is based mainly on my experience and observations. The object of final fifth chapter is to compare the Czech Republic and South Tyrol from the point of view of the tourist infrastructure and marketing and then create the suggestions for improvements of tourism in the Czech Republic.
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Gastronomic festival as a marketing tool
Tomášková, Iveta ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
The aim of the thesis is to define gastronomic festivals, find out how these festivals are important for gastronomy tourism and define meaning they have for visitors and companies that participate in these festivals as well. In the theoretical part there are defined services provided in the area of gastronomy, modern trends in gastronomy and gastronomy tourism. Furthermore, particular gastronomic festivals are defined and analyzed. The practical part of the thesis consists of two questionnaires, which are designed for companies that participate in gastronomic festivals, and for visitors of such festivals. In conclusion, the contribution to the destination, companies and visitors as well are evaluated.
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The Comparison of Selected Food Festivals and the Proposal of a Marketing Strategy
Knytlová, Magdalena ; Kvítková, Zuzana (advisor) ; Indrová, Jarmila (referee)
The Diploma Thesis deals with the marketing activities of the Garden Food Festival Olomouc. The objective of the thesis is to design specific marketing activities for the forthcoming year of this festival on the basis of the comparison with the foreign festival and the festival´s marketing, especially the marketing mix and communication. The theoretical part is dedicated to the history and significance of food festivals in the Czech Republic; furthermore, it introduces the areas of the marketing of services where the marketing mix and communication play a leading role. The subsequent practical part presents the comparison of a domestic food festival with a foreign one. To fulfil the objectives of the thesis, analysis of the marketing mix and communication as well as SWOT analysis is selected. The conclusions drawn are supported by a questionnaire survey about the awareness of the festival and its marketing. On the basis of the analyses performed and the data collection in the questionnaire survey, the concluding part of the thesis proposes specific features that the food festival could include in its marketing activities in the future.
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The offer of a chosen travel anegncy
Stefjuk, Julija ; Petrů, Zdenka (advisor) ; Kvítková, Zuzana (referee)
The aim of bachelor thesis is to analyze the offer of the travel agency. Specifically, for this purpose the travel agency Neckermann was selected. The thesis is divided into three main chapters. In the first chapter, it is defined the basic theoretical terms such as travel agency, a travel agent, an offer of travel agency and a holiday package. The second chapter is dedicated to a brief offer of a travel agency. The great emphasis is laid on analysis one of the main products dynamic packaging. The analysis includes characteristic of dynamic packaging, assumptions of creating dynamic packaging, advantages and disadvantages. In conclusion, the dynamic packaging is evaluated using the SWOT analysis. In the last chapter, it is emphasized the difference between classic and dynamic packaging offers of travel agency and holiday package.
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Comparative Analysis of Bipedal and Quadrupedal Locomotion
Kvítková, Zuzana ; Bačáková, Radka (advisor) ; Kračmar, Bronislav (referee)
Title Comparative Analysis of Bipedal and Quadrupedal Locomotion Purposes Comparison of biped s and quadruped s step motion and comparison of the aktivity of their m. latissimus dorsi and m. glutaeus medius during different kinds of locomotion. Method Surface electromyography combinated with kinematography analysis used synchronized video recording. Results The activity of upper limbs during the biped s walk showed its delay-action compared with activity of quadruped s anterior limbs. The character of the chosen muscles of upper limbs is stabilization because of action in the open kinematic chain. Quadruped s action is in the closed kinematic chain and chosen muscles of all his limbs have locomotive function like chosen muscles of biped s lower limbs. Key words Surface electromyography, quadrupedy, bipedy, musculus latissimus dorsi, musculus glutaeus medius
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Business and marketing strategy of four-star hotel in Prague
Holíková, Sandra ; Jenčková, Jiřina (advisor) ; Kvítková, Zuzana (referee)
Master's thesis deals with the formation of business and marketing strategy with application to specific four-star hotel in Prague. First part is focused on basic definitions and importance of accommodation in tourism industry, followed by summary of theory needed for development of quality strategy. Practical part is dedicated to analysis of external and internal environment of the hotel, analysis of its competition and proposals to supplement the current business and marketing strategy.
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Pilsen European Capital of Culture
Halamová, Lucie ; Kvítková, Zuzana (advisor) ; Půbalová, Kateřina (referee)
This Diploma thesis focuses on the evaluation of the Pilsen European Capital event. The evaluation is based on three aspects: marketing, visit rate and the attitude of the domestic population. The marketing section is focused on the description of the main marketing tools in terms of their efficiency and application. The visit rate is used to measure the success of the event to a certain extent. The attitude of the domestic population is applied to express the meaning of the Pilsen inhabitant approach and information accessibility while being the European Capital of Culture. The theoretical part describes the wide meaning of marketing management of destination and attitudes towards the event in general. The practical part informs about the European Capital of Culture title and the results of two surveys carried out with the stress on marketing, visit rate and the attitude of the domestic population. The final chapter includes the summary of the conclusions and suggestions for future improvement.
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Analysis of marketing strategy of restaurant "Na Pekárně"
Macková, Martina ; Kvítková, Zuzana (advisor) ; Valentová, Jana (referee)
The thesis deals with marketing strategy of restaurant Na Pekárně. There are analyzed the opportunities, threats, strengths and weaknesses of the restaurant through a SWOT analysis, political-legal, economic, socio-cultural and technological environment through PEST analysis, microenvironment in relation to customers, competitors and suppliers, current marketing strategy of restaurant and used marketing tools. To obtain detailed information about the company was used marketing research in the form of interview and Mystery shopping. Based on the results of the analysis will be suggested a suitable marketing strategy for the future and potential improvements. Analysis, marketing strategy, SWOT, PEST, Mystery shoppint, marketing mix, restaurants
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