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Comparative study of marketing communication of Mercedes-Benz and BMW on the Czech market in 2006-2009
Popov, Dmitry ; Köppl, Daniel (referee) ; Kopecký, Ladislav (advisor)
Mercedes-Benz and BMW have different brand philosophy, but they share market segments, primary audience and technologies implemented in their products. All the above characterizes communication of these brands as a very profitable and interesting stud about communication of huge international companies, which share almost every market, economical and marketing aspect, except for the individual views of the product they make. The aim is to identify the differences of Czech market communication of the companies which share the primary target group, which have similar marketing and communication mixes. In this work I will go thought and compare examples of the ATL and BTL communication outputs, will work through marketing and communication mixes. The result of this work is the discrimination of key differences of the communication of the companies and the SWOT analysis. This knowledge is key important for understanding the market communication in terms of international companies as a whole. The profit of this work is the deeper understanding of rival companies market communication.
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Adidas and Puma brands in years 2006-08 : comparative study
Suchá, Helena ; Hejlová, Denisa (referee) ; Kopecký, Ladislav (advisor)
The bachelor thesis "Adidas and Puma brands in the years 2006-2008 : comparative study " deals with comparing the positioning and communication activities of Adidas and Puma sport brands in the years 2006-2008 in both Czech and Global market for sporting goods. Their Sharp origin and history is reflected in the production and marketing communication of brands that belong to the leaders in the sports industry and sponsorships. The first two parts deal with representation of brands Adidas and Puma and their inception, describe the primary plans of Dasslers brothers (in later years the founders of the surveyed companies) to build up a family factory of sports shoes, their conflicts and the following separation. From a historical perspective it examines the progression of advertising and visual appearance of those two brands. The third section examines the definition of marketing communication mix tools, rivalry and market environment at a given time period, defining the quality of brands in the minds of consumers and its permanent building up. In this part the method of comparison is used to analyse the spots and print advertising campaigns from 2006 to 2008 is to find out and then define the interaction between those two rivals on the sports field industry and the message referring to their common roots.
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Multifunctional building Brno, Gajdošova street, Civil technical project
Kopecký, Ladislav ; Rychtecký, Martin (referee) ; Kovářová, Barbora (advisor)
The diploma thesis deals with the building-technology construction preparation of the Multifunctional House Brno Gajdošova. The paper contains the technical report concerning this building; coordination of building situation; time and financial plan of the construction; study of the main technological stages; equipment project; design of major building machinery and mechanisms; schedule of the main construction building; technological regulations for making of the monolithic panel and the green flat roof; inspection and test plans in accordance with these regulations. Furthermore, two technologies referring to the execution of the monolithic roof panel are compared including the comparison of the test plan as well as the budget for the main building. The specialisation is in the field of construction of buildings with special focus on the layouts and the rust of the main building.
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Steel structure of an industrial building
Kopecký, Ladislav ; Pilgr, Milan (referee) ; Sýkora, Karel (advisor)
Industrial hall with storage outbuilding. The length of the hall is 72 meters and width of 30 meters. The main hall has a span 24 meters and the outbuilding has a span 6m. The distance between primary steel frame is 6 meters. The height of the main hall is 10.7 meters and a height of outbuilding is 13.0 metres. The roof is flat with roof slope of 3.5% the main hall and 8.75% outbuilding. The structural system of the hall's bar structure. Primary steel frame is designed as a steel frame rafter with eaves haunch. In the roof structure are designed purlins. The stability of the structure is secured by roof braces and longitudinal braces. The hall is pin-supported on the foundation pad. The hall is clad wall and roof panels PUR. Main hall is equipped with a bridge crane with capacity of 8 tons.
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Load bearing structure of a sports hall
Kopecký, Ladislav ; Straka, Bohumil (referee) ; Sýkora, Karel (advisor)
This work describe the design of a multifunctional sport hall. Ground plan dimension of the hall is 55,4 x 58,16 m. Height of the hall is 16,065 m. This sports hall is designed for the free time activity and sports like badminton, basketball, futsal, football, handball, wheeled, tennis, volleyball and more. Construction of the hall is designed on the basis of the city Brnos background. A structure of the hall is ached and made of glued laminated timber.The hall is formed by cross-binding- double joint arc- shaped to ellipse. The distance between each cross-binding is 5m. Arches are connected by purlins. The stability of the structure is composed by three fields bracing.
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Inventarizace lesních ekosystémů v Národním parku Šumava: Inventarizace lesů Národního parku Šumava 1999-2002
IFER - Ústav pro výzkum lesních ekosystémů‚ s.r.o., Strašice ; Vopěnka, Petr ; Řežab, Ladislav ; Radovnický, Ondřej ; Michalec, Miroslav ; Blažek, Petr ; Kopecký, Ladislav ; Nimrichtr, Viktor ; Russ, Radek ; Zahradníček, Jiří ; Zatloukal, Vladimír ; Pařez, Jan ; Beranová, Jana ; Černý, Martin
Velkoplošná statistická inventarizace (VIL) v pojetí navrženém pro NPŠ se neomezuje na produkční stránku, ale zahrnuje všechny indikátory biodiverzity lesa a věnuje pozornost stabilitě porostů.Údaje zjištěné metodami VIL na území NPŠ umožní objektivně zhodnotit, jak jsou plněna kritéria kladená na národní parky a jak jsou dosahovány strategické cíle v oblasti ochrany přírody a hospodaření. Údaje mohou být následně využity k dlouhodobé kontrole důsledků státní politiky i přímých opatření managementu NP na stav lesních ekosystémů. VIL v NPŠ bude realizována v síti s optimální hustotou inventarizačních bodů, které umožní dostatečnou přesnost získaných údajů a technicky a finančně zvládnutelná. Metodika terénního šetření byla převzata z programu NIL ČR a upravena pro potřeby NP. Metody řešení a výsledky pro NP Šumava a pro I. zónu NP Šumava
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