|
|
Development of the construction of residential properties in České Budějovice
Kučerová, Michaela ; Klika, Pavel (referee) ; Nykodýmová, Veronika (advisor)
The aim of the theoretical part of my Master’s thesis is to summarize the historical evolution of building construction in České Budějovice, to process the summary of residential construction in each area of the city, and to describe current construction. There is described in my thesis how was the city of České Budějovice developing, varying and ramifying over time. In the practical part I did the analysis of the future construction using the survey among residents of České Budějovice and so future builders. Analysis determines the requirements for the type and location of the future construction, builders’ own building requirements. This thesis summarizes and describes the history and current construction. Also thanks to the practical part gives awareness about the direction of residential constructions in České Budějovice in the coming years.
|
|
|
Timber framework of family house in Protivín
Kučerová, Michaela ; Buchta, Stanislav (referee) ; Bukovská, Pavla (advisor)
The subject of this thesis is the analysis of load bearing timber structure of a family house. The house is designed as two-floor building. The plan dimension of the building is 11x8m and the height is 7m. The load bearing structure of the roof is designed by timber counter truss. The load bearing structure is designed from timber columns with dimensions 60 x 120mm, which form a spatial system in plan grid 625mm. The house is situated in South Bohemia in the city Protivín.
|
|
|
Operational analysis and further development presumption of a selected hotel in Prague
Kučerová, Michaela ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
The aim of the thesis is to assess the current situation in a selected hotel in Prague, compare its competitiveness to the chosen accommodation facilities, and submit proposals and recommendations designed to improve its functioning by introducing innovations in services and hotel equipment. The theoretical part covers the characteristics of accommodation services, hotel marketing and management, and describes the analyses used. The practical part describes the selected hotel in terms of its marketing mix, SWOT analysis and other indicators. It assesses the competitiveness of the hotel and offers proposals to improve its current services.
|
|
|
Marketing on social media with a focus on travel agencies
Kučerová, Michaela ; Vaško, Martin (advisor) ; Petrů, Zdenka (referee)
Social media are at the present time one of the most growing marketing tools. Number of users grow in impressive pace. Therefore it is important for travel agencies to incomporate this tool to their marketing strategy. The aim of the master thesis is to analyse current situation of marketing on social media in Czech republic for the purpose of of the travel agency. On this basis will be set marketing strategy for given travel agency.
|
|
|
Art Nouveau architecture in Prostějov
KUČEROVÁ, Michaela
This work applies to field of Art Nouveau architecture in Prostějov. It is concerned with individual buildings and their significance in the city. Part of work is also a brief characteristic of Art Nouveau and short profiles of some famous architects, who participated in constructions. Also there is a brief catalogue of buildings that are described in this work and pictorial supplement too.
|
|
|
Social business
KUČEROVÁ, Michaela
Social entrepreneurship is one of the possible ways to run enterprise. Around the world and in Western Europe this type of enterprise is quite common and is slowly becoming familiar in the Czech Republic. A social enterprise is one of the ways to employ groups in danger of being socially excluded. It provides hope of improvement of living standard, as well as hope of reintegration for the disabled, youth, homeless individuals, individuals leaving institutional care, victims of criminal behaviour, carers looking after relatives, persons who have experienced drug addiction, the long-term unemployed and others in dangered of being socially excluded. The aim of this thesis is to provide a more comprehensive summary about the constantly developing social entrepreneurship landscape in the Czech Republic. The theoretical part of the thesis first describes social economics in general, followed by the definition of a social enterprise. This includes the listing of the major international organisations supporting social entrepreneurship. The fundamental chapters of the theoretical part address the possibility to finance social entrepreneurship through the European Union. At present there are two calls for proposals, to which applicants can respond in order to obtain the funds required to set up a social enterprise. Financing through the European Union is administered by the European social fund and its operational programme, safeguarded in the Czech Republic by the Ministry of Labour and Social Affairs. At the present time, the Integrated operating programme includes call for proposal no.8: Services in the social intervention scope and in the operating programme Human resources and employment call for proposals no.30: Social economics awaits its respondents. The logistics of obtaining European Union grants from the European social fund and its operational programmes through the Ministry of Labour and Social Affairs and its calls for proposals is very complicated. Therefore the aim of this thesis is to summarise the differences between both calls for proposals to ease the understanding of these very matters. To further my understanding of these issues I also successfully communicated directly with the Ministry of Labour and Social Affairs and the Ministry of the Interior. The results of the research were not surprising for me. As expected the highest number of social enterprises in our country is in the problematic regions with the highest long-term unemployment rates or with a high proportion of the Roma ethnic minority. Furthermore, the research suggested unambiguously that, for individuals from certain groups, the highest number of social enterprises were concerned with employing the physically disabled to give them the chance to reintegrate into mainstream society. Closely following with approximately the same number of people from different socially excluded groups are enterprises that employ the long-term unemployed, the ethnic minorities or youth in difficult life circumstances. The respondents also confirmed the complicated administration of the enterprise start-up phase, as well as concerns about the future ability to finance their business. In the conclusion section of the thesis it is established that social entrepreneurship is unlikely to have an easy future as the deadline to apply for European Union grants to finance projects is in June 2013 and further support of social politics is uncertain. However, in the current uneasy times of economic crisis and rising unemployment the social entrepreneurship should be treated with high consideration as it is one of the possible ways to deal with such problems in all countries.
|
|
|
Consumer protection during services provided by travel agencies
Kučerová, Michaela ; Valentová, Jana (advisor) ; Švarc, Zbyněk (referee)
Consumer protection is one of the most pressing topics in modern consumer times. As such, it has its pitfalls and its ensuring is not easy. Especially in field of providing services when satisfaction of consumers is often very subjective. The aim of the bachelor thesis is to analyse current situation of consumer protection in the Czech Republic. In the theoretical part basic terms, development process, current situation and forthcoming changes are described. The practical part is focused on analyse of advancing consumer protection in practice and on research among travel agencies and their clients.
|
|
|
Arts and social exclusion
Kučerová, Michaela ; Hucková, Barbara (advisor) ; Malcová, Zuzana (referee)
This Bachelor Degree Thesis deals with the social benefits of participatory arts projects. Specifically, it focuses on projects working with socially excluded children and young people. The first part presents description of social exclusion and the role of art in education and training for young people. The second part deals with the benefits and impacts of such projects, their management and evaluation.
|
|
|
Convergence of European economies in the context of global inequality
Kučerová, Michaela ; Čermáková, Klára (advisor) ; Kubíček, Jan (referee)
This thesis deals with the convergence of European economies in the context of the deepening global inequality in the world. The theoretical part discusses the concept of convergence and the basic theories of economic growth, explaining the convergence of economies to their steady state. This part also deals with global inequality. Different types of inequalities and methods of measurement are identified, with focus on external inequality measured by GDP per capita in purchasing power parity. The analytical part examines the development of gross domestic product of the analyzed economies. The regression analysis of beta convergence shows that the economies converge and that the inequality between them is decreasing. One part of the analytical section also clarifies the relationship between long-term growth and its determinants. The section is concluded with the regression analysis of dependence between the long-term growth and selected determinants. The analysis shows that the statistically significant main factors contributing to long-term growth in the analyzed economies are the level of investment, openness of the economy, and government capital expenditures. Foreign direct investment inflows are also an important determinant, but not statistically significant. On the other hand, long-term economic growth is negatively influenced by the rate of population growth.
|
|
|
Přijetí eura v České republice
Kučerová, Michaela ; Kollár, Miroslav (advisor) ; Fiala, Martin (referee)
Tato bakalářská práce se zabývá tématikou vstupu České republiky do Evropské měnové unie. Obsahuje krátký přehled vývoje teorie optimálních měnových oblastí se zaměřením na nejvýznamnější příspěvky k této teorii. Pozornost je také věnována výnosům a nákladům spojeným se vstupem do EMU. Dále se práce zabývá plněním konvergenčních kritérií Českou republikou. Důraz je však kladen na proces reálné konvergence ČR vůči eurozóně. V závěru se pokouší zhodnotit připravenost ČR na vstup do měnové unie a kdy by k tomuto kroku mělo dojít.
|
guest ::
RSS feed.