|
|
Marketing Strategy Proposal for an Association
Hrazdírová, Natálie ; Huněk, Filip (referee) ; Novák, Petr (advisor)
The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.
|
|
|
Construction of modern patriarchate in magazines for mens and family
Huněk, Filip ; Osvaldová, Barbora (referee) ; Trampota, Tomáš (advisor)
Central question of this dissertation thesis is, whether magazines in the Czech Republic reproduce such mechanisms of masculinities representations in their content which simultaneously construct modern patriarchal structures. Qualitative discourse analysis was chosen as the key method and the dissertation thesis researches six issues of men's lifestyle magazine Maxim and six issues of family magazine Květy. As a primary proposition was an idea that the patriarchal mechanisms of current society might be necessarily included in the content of both magazines, no matter what genre they are, and that those mechanisms might differ from each other only in their shape. Result of this dissertation thesis is verification of chosen proposition. Powered by TCPDF (www.tcpdf.org)
|
|
|
Blog as a phenomenom of online journalism
Hesounová, Martina ; Huněk, Filip (advisor) ; Křeček, Jan (referee)
This thesis titled Blog as a phenomenon of online journalism focuses on public perception of blogs, printed media and online versions of printed media. The theoretical part is divided into three chapters, which deal with online journalism, blogs and its history, new media and the last chapter is about possible journalism future. The practical part of my thesis is based on quantitative analysis and qualitative research. The quantitative research applies surveys as a data gathering method with randomly chosen sample of respondents. The qualitative research uses in-depth interviews conducted with students studying New media or Journalism degrees at the Charles University. In the empirical part of my thesis, the study sets out three key hypotheses. After the interpretation of both research methods we found out that women of age 25 or lower prefer to read blogs rather than magazines about beauty. The second hypothesis states that the most trustworthy media type perceived by women is the press. This hypothesis has been proven as well. Furthermore, the results from the survey indicated that a price is not the most important factor for choosing the media type. However, it still belongs among the three most important factors that respondents base their decision on when choosing a media type. Lastly the...
|
|
|
Perception of current trends in online advertising focusing on retargeting
Říhová, Terezie ; Huněk, Filip (advisor) ; Hrabánková, Markéta (referee)
Diploma thesis deals with complex view on the current online advertising form in the context of continuous technological development of contemporary society. Internet advertising and its range is viewed from a marketing perspective and in the context of media studies. Together with online advertising history, diploma thesis represents the development of the internet market and in this context it is pointed at reach of online advertising industry. Readers are acquainted with basic types of online advertisements, payment models and online advertising buying ways. Thesis in detail deals with modern trends such as programmatic buying of online advertising, behavioral targeting, retargeting, and many others that are examined from the perspective of advertisers, online content publishers and users whose privacy is from some perspective disrupted by these trends. To show the complexity of the issue, the thesis also contains deeper information about technology. At the end of the theoretical part, the thesis deals with intensively discussed topic of ad-blockers. To create a wider conclusion about the topic, there is also a part of the work that contains interpretation of survey focused on standard users and presentation on findings from structured questionnaire that has been designated to leading Czech...
|
|
|
Digital Marketing Strategies - Combination of Digital Media Channels
Turazová, Barbora ; Klimeš, David (advisor) ; Huněk, Filip (referee)
The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...
|
|
|
Cell phones in children's society
Slavíková, Lucie ; Wolák, Radim (advisor) ; Huněk, Filip (referee)
This bachelor thesis deals with the relationship between children of primary school age and cell phones. On the one hand it describes basic relationship during ongoing medialisation of society, on the other hand it shows few detailed descriptions, which are proved mainly within the practical part of this thesis. This bachelor thesis examines mainly basic usage of cell phones. In the practical part it deals with everyday usage of cell phones, the range of used operations and a possible intuitive cell phone handling. Moreover, the question of cell phone being a possible symbol of social prestige is revealed. Last but not least there is the topic of personification of cell phones. A semi-structured interview method is used in the practical part. The research was done in one elementary school in Prague, Czech Republic. Main part of this bachelor thesis is a discussion section, where the above mentioned research is interpreted.
|
|
|
LinkedIn as a phenomenon in the labour market
Hubáček, Lukáš ; Huněk, Filip (advisor) ; Hladík, Radim (referee)
The diploma thesis LinkedIn as a phenomenon in the labour market focuses on the social network called LinkedIn and its impacts in the area of recruitment and selection of technical staff on the Czech labour market. The aim of the thesis is to point to the existence of the phenomenon LinkedIn. The thesis is divided into four chapters. The first one is dedicated to social networks, their definition, history, importance, classification and users. The second one is centered on LinkedIn as a specific example of a social network focusing on its history and present and overlapping into the recruitment and selection of staff. Also mentioned is the setting and appearance of the account on LinkedIn and how to reach workers on LinkedIn. The methodological part describes the chosen method of research. The analytical part tries to summarize and interpret the acuired data.
|
guest ::
