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Proposal to Additions and Change the Marketing Communication of a Company
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is to improve the marketing communication of selected café – Euphoria CAFE. The first part contains important terms of marketing and marketing communication, and it presents a theoretical framework for the two following parts. In the second part, the selected company is introduced. This part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing mix and the communication mix of the café. The findings from these analyses are summarized while using a SWOT analysis. In the third part that is based on the outputs of the analytical part, proposals of specific tools of the communication mix are presented to be applied.
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TOWNHOUSE ON THE WATERFRONT IN PŘEROV
Hudec, Petr ; Hrabec, Josef (referee) ; Mléčka, Jan (advisor)
My work is based on concept of comunication. I think comunication old town dominant a new town dominant and people with people. In nonverbal comunication we use some means. In my work it is warped space. My house is multifunctional. Commercial, shoping and housing.
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Activation of Church of St. Leonard in Mušov
Hudec, Petr ; Šindlar, Jiljí (referee) ; Mléčka, Jan (advisor)
The work is focused on the activation church St. Leonard, the only remnant of the village Musov reminds of the area, which culminated in the construction of Musov reservoir, inundation of village and forced eviction of the population. Activation is based on creation of access´s opportunities to the church through the system of islands and buildings.
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Marketing Communication of Company in Entering Foreign Market
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is the communication mix of selected company which is focused on the production and sale of natural and healing cosmetics and dietary supplements, as well as a proposal for an appropriate marketing communication when entering the market in Poland. The theoretical part contains important terms of marketing and marketing communication, and it presents a theoretical framework for two following parts. The analytical part is then focused on the main characteristics of the selected company and this part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing and communication mix. The last part is devoted to the proposals of marketing communication of the company for operating on the B2B market in Poland. These proposals should lead to raising awareness of the company and its products in this market, as well as reaching out and gaining potential business partners and customers.
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The cistercian ladscape of Velehrad
Létal, Aleš ; Hudec, Petr
The paper presents the key results of several years of research activities on the Cistercian landscape of Velehrad. The aim of the activities was, still is and will be to identify, describe and capture the significance of existing or extinct unique landscape fragments that are evidence of the influence of the Cistercian Order on the region for more than 600 years. The activities and part of the outputs are related to the Cisterscapes international project, which belongs to the LEADER Transnational Cooperation category. In the text, the authors describe in detail the assessment of the Cistercian influence on the landscape and the overall development of the region, highlighting the specificities of the Velehrad Cistercian landscape. Visual annexes complement the commentary in the form of photographs, application outputs and thematic maps.
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Developing tradition or From exposition to interpretation: Methodology of guide services in historic interiors and exteriors
Jareš, Jakub ; Hudec, Petr ; Indrová, Martina ; Ranochová, Radka ; Hnojská, Vendula ; Sládková, Kateřina ; Jordánová, Květa ; Dryáková, Kateřina ; Rezková Přibylová, Naděžda ; Bláhová, Lucie ; Wizovský, Tomáš
The methodology provides methodological support and inspiration for the presentation and interpretation of cultural heritage through guided guided tours. It takes into account both tradition and the current demands of visitors, approaches to the protection of cultural heritage and new trends in interpretation, including foreign ones. When applied in practice, the methodology also has an impact on the general public, which is represented by several million visitors to the monuments managed by the NPÚ every year.
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Many forms of interpretation: Methodology of innovative approaches to the presentation and interpretation of historic interiors and exteriors
Hudec, Petr ; Jareš, Jakub ; Indrová, Martina ; Dryáková, Kateřina ; Kassl, Nikola ; Havlůjová, Hana ; Hnojská, Vendula ; Sládková, Kateřina ; Jordánová, Květa ; Rezková Přibylová, Naděžda ; Kazlauskas, Vendula ; Bláhová, Lucie ; Staufčíková, Helena ; Kosová, Šárka ; Neprašová, Eva ; Seidler, Tomáš
The methodology is an effort to revitalize and innovate the guide service in the environment of historical monuments under the administration of the National Museum of Natural History. This publication is a follow-up to Part I of the methodology We are developing tradition or From interpretation to interpretation and its purpose is to provide ideas, inspiration and methodological procedures on how to supplement and transform established methods of presentation and interpretation of monuments, including forms that create a parallel or alternative to guided tours . It takes into account foreign experience and interdisciplinary insights.
Fulltext: PDF
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Marketing Communication of Company in Entering Foreign Market
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is the communication mix of selected company which is focused on the production and sale of natural and healing cosmetics and dietary supplements, as well as a proposal for an appropriate marketing communication when entering the market in Poland. The theoretical part contains important terms of marketing and marketing communication, and it presents a theoretical framework for two following parts. The analytical part is then focused on the main characteristics of the selected company and this part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing and communication mix. The last part is devoted to the proposals of marketing communication of the company for operating on the B2B market in Poland. These proposals should lead to raising awareness of the company and its products in this market, as well as reaching out and gaining potential business partners and customers.
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Proposal to Additions and Change the Marketing Communication of a Company
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is to improve the marketing communication of selected café – Euphoria CAFE. The first part contains important terms of marketing and marketing communication, and it presents a theoretical framework for the two following parts. In the second part, the selected company is introduced. This part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing mix and the communication mix of the café. The findings from these analyses are summarized while using a SWOT analysis. In the third part that is based on the outputs of the analytical part, proposals of specific tools of the communication mix are presented to be applied.
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