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The supervillains and their motivations in Marvel Cinematic Universe movies
Navrátil, David ; Hrdina, Matouš (advisor) ; Štoll, Martin (referee)
This thesis deals with the villains' depiction in the Marvel Cinematic Universe movies. By examining the first 20 movies of the series, I try to find out how are the villains depicted in the MCU movies and what are their motivations. This is achieved through combination of studying relevant literature that deals with the topic, qualitative content analysis of the movies and narrative analysis, which is based on the monomyth structure of Joseph Campbell and its reinterpretation for movies and television by Christopher Vogler. In this thesis I first shortly describe the history of superhero movie as a whole and the specifics of the shared Marvel Cinematic Universe. In the theoretical part I describe Campbell's and Vogler's narrative structure. Then I describe the methodology, which I then use to describe the findings and their interpretations. In this part I examine the villains' motivations, which are divided into several categories, and examine their story arcs through the prism of the Hero's journey structure. Here it is shown that the villains in the MCU movies are depicted in an overwhelmingly Manichean way. In the discussion, I describe possible issues with my research and suggest potential directions of further research. In the conclusion, I then summarize the findings of both the theoretical...
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Transformation of feminist discourse in the mainstream superhero comic books using the example of Ms. Marvel
Kratochvílová, Eliška ; Hrdina, Matouš (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the analysis of the transformation of feminist discourse in mainstream superhero comics, specifically in the titles Ms. Marvel published in the years 1977 and 2014. These two comic book titles are published under the same name, but with two different main heroines. The theoretical part of this thesis briefly defines the term "comic book" and then maps the historical development of female characters in comics, with emphasis on their roles in the narrative and visual representation. Further, are explained the theoretical backgrounds of gender stereotyping, feminist waves, intersectionality and male gaze. Critical discourse analysis is described in the chapter dealing with methodology, with a focus on the historical-discourse approach to the analysis according to Ruth Wodak. The analytical part of this thesis examines the selected sample based on the set researched questions. The results are interpreted in the context of different feminist waves and both common and different features of feminist discourse are identified.
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Comparation of media portrayal of Islam after the attack on the magazine Charlie Hebdo in the Czech public service and private broadcastings
Fládrová, Anna ; Trampota, Tomáš (advisor) ; Hrdina, Matouš (referee)
The bachelor thesis Comparison of the media portrayal of Islam after the attack on Charlie Hebdo magazine in Czech public service and private broadcasters focuses on reportages televised by two Czech broadcastings, public service ( T 1) and private broadcastings (TV Nova). The purpose of this thesis is to apply the qualitative content analysis on these reportages in order to find out what is their message, and consequently the depiction of the media portrayal of Islam after the attack on the French satirical magazine Charlie Hebdo. The first part of the thesis states information about Islam, Charlie Hebdo magazine and facts related to this issue, followed by theoretical definition of media, their content and research. Furthermore, each broadcasting and also the topics of selected reportages are characterized. In the next part of the thesis the results of qualitative analysis are presented in detail and compared with mentioned broadcastings. Keywords Media portrayal, comparison of media portrayal, Islam, islamophobia, is negative stereotyping of Islam, attack on Charlie Hebdo magazine, terrorism, freedom of speech, public service broadcasting, private broadcasting, qualitative analysis
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The reflections of war conflicts after the WWII in comics
Davidová, Lenka ; Hrdina, Matouš (advisor) ; Kruml, Milan (referee)
The Master thesis focuses on the representation of conflict after 1945 in a non- fiction comics. The thesis describes which important conflicts for the European and North American cultural sphere are covered by comics and how. It deals with the phenomenon of comics journalism. This term combining the elements of art and journalism is viewed in relation to the traditional ideal of objectivity in coverage of the events. In this context the thesis examines the position of the author in his comics. The thesis then identifies the comics genres in which wars and other armed conflicts are reflected. It searches for roots of comics that had attempted to capture the reality and in particular the conflict. It also provides an overview of the issue of media coverage of conflicts including the social construction of reality and the depiction of violence in media. The aim of this study is to analyze the characteristics of comics coverage of foreign military interventions and disputes and identify various authors who have written comics books about them. A key theme is a relationship between the perception of reality and its representation on the pages of comics. The thesis contains two interviews conducted with authors Guy Delisle and Patrick Chappatte. The research part of the thesis deals with the selected...
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Personalization of political communication in Czech republic: quantitative content analysis of presidental campaign 2013 in daily press
Chrtková, Kristýna ; Křeček, Jan (advisor) ; Hrdina, Matouš (referee)
This Bachelor Thesis on the topic Personalization of political communication in the Czech republic: Quantitative content analysis of presidental campaign 2013 in daily press deals with the developement of political communication and in particular with the trend of personalization. Personalization is the result of several media, social and political changes which emerged after the Second World War. This Bachelor Thesis consists of two parts. The first theoretical part deals with the development of political communication acompannied by the professionalization of political campaigns. Professionalization can be also considered as a precusor to personalization of political communicatin. The second part summarises the results of quantitative content analysis of presidental campaign in 2013 in the Czech republic. This analysis confirmed the hypothesis that political communication in the presidental campaign was personalized. This provided the opportunity for further research.
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Governmental communication towards citizens and other states on the social media from 2011 to 2013
Amlerová, Johana ; Shavit, Anna (advisor) ; Hrdina, Matouš (referee)
The bachelor's thesis "Government communication towards citizens and other states in the social media from 2011 to 2013" is focused on the modern phenomenon of government communication in the social media with citizens and also with citizens of foreign countries. In the theoretical part is described the background of governmental and institutional communication and terms essential for the thesis, such as social media, e-government and e-diplomacy. Theoretical knowledge is transferred into practice in the second part of the thesis. Based on the quantitative research of communication of the Czech government in the social media (Facebook, Twitter), there is observed efficiency of such communication at national and international level.
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The evolution of purpose and status of comic strips in czech cultural magazines
Drahoňovská, Tereza ; Láb, Filip (advisor) ; Hrdina, Matouš (referee)
This master's thesis is a study of the comic strip and its tradition in the Czech Republic. It covers development of this format and its occurrence in Czech periodicals as well as the gradual use of comics' visual language and different views on the comic strip definition. Taking views from several different perspectives including artists, writers, magazine editors and publishers this thesis will show the principles of cooperation between the comic creator and the editors of the magazine in which it is published. This is supported by original research (see Appendix) and has the goal of showing the motivations, perceptions and approaches to the comic strip from the perspective of the creator as well as the magazine editor. The research uses case studies based on structured interviews with editors of cultural magazines in the Czech Republic and with the creators of the comic strips that they publish. The results of this research combined with the historical and contemporary context offer a close look into the current perception of the comic strip as a format for creative expression, but also the magazine editor's responsibility in publishing the comic strip.
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Media coverage of anglo-american comic books in Czech and foreign media from 2003 to 2013
Ferebauer, Václav ; Čeňková, Jana (advisor) ; Hrdina, Matouš (referee)
Master's thesis analyzes critical reviews of Anglo-American comic books which were published in Czech Republic. The purpose is to describe contemporary Czech critique scene and to search for tendencies of the reviewers. To do so four comic books were chosen: TOP 10, Sin City 1: The Hard Goodbye, The Adventures of Luther Arkwright and the Czech edition of Batman: The Killing Joke. In the next phase critical reviews were looked up in web pages: Fantasy Planet, Komiksárium, Comics-blog, Neviditelný pes, Daemon and XB-1 magazine. Magazine Host and Lidové noviny newspapers with it's Saturday supplement Orientace represent printed media. There are also two examples of foreign critical reviews from web pages Comics Authority and Artbomb.net. Historical development of comics in Czechoslovakia and in the USA and Great Britain is described between years 1945 and 1989. The purpose is to find moments of mutual influence.
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RPG as a narrative medium
Slavík, Petr ; Švelch, Jaroslav (advisor) ; Hrdina, Matouš (referee)
This bachelor's thesis deals with narrative in video games, specifically in RPGs and its "hybrids". Theoretical part presents selected concepts of game studies and narratology, which are used as a base for a possible method of analysis in the practical part of this paper. This method is demonstrated using four examples to form four short case studies.
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