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Company Communication Mix
Gorošová, Dagmar ; Bednářová, Markéta (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the proposal to extend the existing communication mix of Kinetic s. r. o. It is divided into three main parts. The first part of the thesis is theoretical and deals with the essential theoretical background to the given issue in the field of marketing and communication mix. The second part of the thesis is devoted to the introduction of the company and subsequent analysis of the current state of the communication mix. The thesis also includes research in the form of a questionnaire survey. Based on the analytical part, the last part of the thesis deals with possible proposals that expand the current communication mix of the company.
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Sales Promotion and Advertising of Company
Trebichalský, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the marketing communication in a specific company with a primary focus on sales promotion and advertising. The theoretical part focuses on the knowledge of marketing, marketing mix, marketing communication and communication mix. The analytical part introduces the company, the analysis of the current state of the company and its evaluation. The final part focuses on the suggestions for improving the marketing situation that result from the analytical part.
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Proposal for Changes of Motivational Programme in a Selected Company
Sedláková, Aneta ; Bednářová, Markéta (referee) ; Petrová, Kateřina (advisor)
The bachelor thesis focuses on the evaluation of the current motivation program of Montáže inženýrských sítí spol. s r. o. The aim of the thesis is to propose changes that will lead to optimization and increase of employee motivation. The theoretical background of the thesis defines important concepts that are used in the following parts of the thesis. The analytical part evaluates the current state of the motivation system in the company. Quantitative and qualitative methods were used in the research. For the quantitative research a questionnaire survey was conducted and for the qualitative research a structured interview with employees was conducted. The information obtained from the research is the basis for the design part. The actual solution proposals represent 7 possible suggestions for improving the company's incentive program.
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Sales Promotion and Advertising of Company
Berdnyk, Dariia ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs.
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Internal Accounting Directives for Corporations
Malovaná, Hana ; Bednářová, Markéta (referee) ; Pěta, Jan (advisor)
The bachelor thesis is focused on the creation of an internal company directive in the field of wage regulations in the transport company Drivers Trans, s. r. o. In the first part, the theoretical background of the internal company directive, employment relationship, wages, its forms and accounting are defined. The second part is an analysis of the company, where the author describes its operation, and especially the ways of rewarding employees. In the third and last part is a proposal for a new internal company directive on the topic - internal wage regulations.
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Ideal and real teacher of special subject from the perspective of pupils of secondary schools and students of university, evolution of preferences
Bednářová, Markéta ; Koťa, Jaroslav (advisor) ; Pelikán, Jiří (referee)
The present research work Ideal and real teacher of special subject from the perspective of pupils of secondary schools and students of university focuses on finding the opinion of pupils of secondary nursing schools and students of higher nursing schools and universities on teachers of nursing. The main objective was to deterrnine how the pupils and students represent the ideal teacher, whether the ideas pursued by different groups and how pupils and students evaluate their current teachers in the context created by the ideal model. The theoretical part of the work summanzes conclusions from thematically similar studies. The key concepts which relate to the subject of the study, such as the teacher, the role ofthe teacher, desirable qualities ofthe teacher, the teacher oftechnical subjects, the teacher of nursing, a professional preparation of the teacher, the pupil, the student, are summarized and synoptically explained on the basis of a qualitative analysis of data from the literature. The empirical part of the work describes the applied quantitative research carried on by the indirect inquiry method with 805 respondents - pupils of secondary and students of and higher nursing schools and universities specialised on nursing. The respondents were chosen from fourteen schools, seven towns of a different...
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Sales Promotion and Advertising of Company
Liška, Marek ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The main goal of my work is based on the analysis to propose appropriate changes / additions to marketing communication tools of a particular company, focusing mainly on sales promotion tools and advertising. The implementation of the proposals should then increase the awareness of the company, gain new customers or increase the satisfaction (and thus re-visit) of existing customers. I also want to focus on the start-up and subsequent operation of the company in connection with the pandemic situation and the resulting crisis. The first theoretical part is focused on defining individual economic concepts, methods and tools of communication. The second practical part is mainly based on the method of analysis of the current state of the company and the competition. In this part, I also focus mainly on the communication tools used by the salon, on the target group of customers, and the overall evaluation.
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Sales Promotion and Advertising of Company
Pospíšil, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is prepared for a specific bookstore retail network, and its goal is to supplement/ modify marketing communication with appropriate sales support tools and advertising. Based on the performed partial analyzes, their summary is created, which is implemented using the SWOT approach and opportunities for improvement are suggested. The implementation of these proposals should primarily increase the satisfaction of regular customers, but also to increase the number of new customers.
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Sales Promotion and Advertising of Company
Pernicová, Lenka ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales support and advertising of the company Autoškola Pernica. It contains a theoretical definition of the most important terms from the field of marketing. My aim was to assess the current situation of the company that sells driving school services. The theoretical part briefly describes marketing generally, as well as sales support and advertising. Issues related to this company are described in the analytical part of the thesis, which also contains SWOT analysis. Based on these analyses, I proposed my own suggestions for improving this company.
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