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Political Advertising in the Czech Republic
Jeřichová, Tereza ; Šebesta, Karel (advisor) ; Hořejší, Michal (referee)
This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
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Czech Language in the L-Pack
Luhanová, Eliška ; Šebesta, Karel (advisor) ; Hrdlička, Milan (referee)
( Abstract(( This diploma thesis pursues an analysis of a language component in a didactical material called L-pack which is dedicated to A2 level migrants according to Common European Framework of Reference. This document projects an inner differentiation of the Czech language as well as communication needs of a focus group. The theoretical part of the thesis deals with the importance of a situation in communication for didactical purposes considering the factual usage. In three chapters is focussed on pragmatic aspects of language behavior, to the choice of language and stylistic tools according to a character of a situation and monitors different approaches to communication situations to achieve optimal development of student' s communication competence. The methodological part presents the target and the work order and describes the didactical materials that have been analyzed. The analytical part of this thesis follows implementation manners of the L-pack in several dimensions. Selected cases are reviewed not only with respect to second language educational specialists but also with regard to the linguistic awareness of the Czech native speakers. In the end of this diploma thesis are suggested possibilities how to improve the implementation of the L-pack in relation to needs of the focus group of...
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Visual components of textbooks of Czech for foreigners - analysis and evaluation
Hladíková, Helena ; Šebesta, Karel (advisor) ; Hudáková, Andrea (referee)
This thesis is devoted to the visual components of textbooks of Czech for foreigners. The five selected textbooks are investigated incidence of certain types of visual components, their position in the textbooks and the frequency of occurrence of these types. The aim of this work is to determine what specific visual aids in textbooks Czech for foreigners appear and whether they are used functionally or not, and give an idea of the form of the visual component of textbooks Czech for foreigners. The questionnaire, which was attended by teachers of Czech as a foreign language, should contribute to this outline. Their task was to evaluate the visual amenities of textbooks Czech for foreigners who are most frequently used in teaching. The first chapter is devoted to the textbook as a didactic resource function including textbooks in foreign language teaching and research textbooks at home and abroad. Attention is focused on the design concept of visual means to learning from visual material and finally the creation of categorical systems under which they were selected textbooks analyzed. The theoretical part is followed by a presentation of the results of the analysis of the textbooks of Czech for foreigners with an emphasis on functionality and frequency occurring visual components. In the last chapter...
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Visualization in teaching Czech for foreigners
Nachtmanová, Barbora ; Hrdlička, Milan (advisor) ; Šebesta, Karel (referee)
Abscract The topic of the master thesis is focused on the visualization of the Czech language curriculum as a foreign language. It summarizes the findings of the importance of images in the teaching process and the principles of its use. Individual chapters are devoted to didactic functions of the image, the relationship between image and text and the use of image specifics in foreign language teaching. Furthermore, presents graphical and pictorial means by which are teaching materials visualized. The work also focuses on visual media and their use in the classroom. Theoretical knowledge is applied in the practical part, which deals with research of the visual part of Czech textbooks for foreigners. Research part examines the didactic functions of the image, use of visual aids and presentation of vocabulary, grammar and cultural studies. The thesis also partially covers the issue of signaling grammar and didactic use of film clips. The thesis main focus is on practical advices and examples of how to integrate visualization elements into foreign language teaching and is intended for experts and for foreign language teachers.
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Characteristics of the Czech language of Russian students(with a focus on selected phonetic and morphosyntactic phenomena)
Ramasheuskaya, Katsiaryna ; Šebesta, Karel (advisor) ; Bednaříková, Božena (referee) ; Giger, Markus (referee)
Language adaptation of foreigners is always accompanied by a number of problems connected to the acquisition and the use of the language which becomes the primary communicative tool in the new environment. Ignoring and underestimating these problems typical of a particular language community can result in a failure to master the target language and consequently in the unsuccessful integration in the new society. This thesis is aimed at specific problems in the area of morphosyntax and phonetics, characteristic of Russian-speaking students of Czech. At the same time, it warns about the danger of overestimating positive transfer from Russian and emphasizes the necessity of using special didactic approach in teaching this group of foreign-language speakers. The analysis of the chosen language phenomena is based on the data from the Database of the voice recordings of spoken Czech by native speakers of Russian and the Database of language mistakes in Czech made by speakers whose native language is another Slavic language, which were created, among others, for the purpose of this thesis. The attention is specifically focused on the use of the reflexive se/si, forms of the auxiliary verb to be in the past tense, short forms of personal pronouns in spoken and written production of Russian-speaking...
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Czech for Foreigners in the Preschool Education Institutions
Hušáková, Barbora ; Šebesta, Karel (advisor) ; Saicová Římalová, Lucie (referee)
v anglickém jazyce The present M.A. thesis deals with teaching the Czech for foreigners in the preschool education institution. The work with the preschool children is connected with lots of specifics and thus it requires teacherʼs special attitude towards their very young learners. Children- foreigners often come from families, where nobody speaks Czech and their vocabulary is very restricted. Therefore, their inclusion into the Czech educational environment is not easy. In the theoretical part, at first we will focus on analysis of curriculum documents for preschool education, particularly with regard to children-foreigners. Afterwards, we will pay oneʼs attention to possibilities of support of integration of children-foreigners during education in Czech preschool institutions. After that, we will outline the aspects accompanying foreigners' integration into teaching and theoretical ways for child-foreigners integration process. At the end of the theoretical part, we characterize group and individual courses. Two case studies are subject of the empirical part and they contain the complex analysis of situation of children-foreigners in selected preschool institutions.
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Linguistic pragmatics in Teaching of Czech as a foreign language
Mašín, Jaroslav ; Šebesta, Karel (advisor) ; Hrdlička, Milan (referee) ; Škodová, Svatava (referee)
The focus of dissertation belongs to the field of learning Czech as a foreign language and deals with the acquisition of pragmatic competence of non-native speakers. Whereas this is a broad area, the work concentrates on speech act request. The aim is to describe how two students of Czech acquired the speech act during a one-year intensive course. The theoretical background is given in Chapter I. The term Interlanguage Pragmatics is introduced to Czech readers. The Chapter further maps what the pragmatic research of non- native speakers generally deals with and what questions it asks. Attention is paid to possible methods for collecting data for research of pragmatic competence, what kinds of errors non- native speakers usually make, what environment is suitable for the acquisition of pragmatic competence or how individual differences among students affects pragmatic competence. In the second chapter attention is paid to speech act request. We present an overview of major longitudinal studies. On the bass of this longitudinal research it was found that students of English go through five stages of development when acquiring request. The stages are presented here in detail. In the research part of the dissertation the investigation of how two non-native speakers (a student from Taiwan and a student...
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Czech Language of Native Speakers of Russian
Lehovcová, Eva ; Šebesta, Karel (advisor) ; Rosová, Anna (referee)
The diploma thesis Czech Language of Native Speakers of Russian is a study which analyses the use of the Czech language by few non-native speakers whose native language is Russian. The first theoretical section constists of introduction to the most important theories in the field of language acquisition and selected types of analyses which will be used in my own research. The second part contains specification of my goals, approaches and the description of used materials. Third, there are language biographies of my speakers and analysis of several texts (or transcripts of oral recordings) with the emphasis on the influence of speaker's L1. The analysis of data is the accuracy, complexity and fluency measuring that should test qualities of speaker's language use from various points of view. The conclusion summarizes the results of the research and verification of my hypothesis. Key words: non-native speaker, Russian, Czech as foreign language, language error, fluency, accuracy, complexity
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Reading Literacy of Roma Pupils
Šormová, Kateřina ; Šebesta, Karel (advisor) ; Saicová Římalová, Lucie (referee) ; Průcha, Jan (referee)
Reading Literacy of Roma Pupils Thesis - Kateřina Šormová Abstract This work is a contribution to Roma pupils' literacy research. The importance of literacy for an individual today is absolutely crucial; applied research suggests that people with advanced literacy skills are more likely to have a higher self-esteem, improved health, more satisfying jobs and higher income compared to those with low literacy skills. Persons who are at greater risk of reduced literacy level are those from different cultural backgrounds, unemployed and unskilled people, those with very low level of education and people living in social exclusion. Roma pupils (very often) belong to such groups of people, therefore it is necessary to set up measures to eliminate these risks. The need to develop language competence of Roma pupils in the Czech language, including reading comprehension ability, is also included in the Roma Integration Strategy by 2020. This thesis examines whether and how the reading literacy test results of Roma and non- Roma pupils differ, and describes factors of home and school environment that influence the Roma pupils' literacy development. Based on these research questions hypotheses were set. Our research of Roma pupils' literacy was conducted in 4th and 5th grades of primary schools in socially excluded...
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Communication strategies in printed advertisements aimed at parents
Traubová, Monika ; Saicová Římalová, Lucie (advisor) ; Šebesta, Karel (referee)
This Bachelor thesis deals with the communication strategy in press advertisements which aims on the parents of children. The first part describes theoretical bases in advertising in general, not only concerning marketing strategy, but also regarding it from the linguistic point of view. In the second part analysis of collected material is carried out, and the instruments which are used in a given communication strategy are discovered. These instruments are verbal (word) and nonverbal (graphic aspect of advertising). The description is accompanied by a comprehensive analysis of several advertisements, in which the overall impact on the given strategy is demonstrated.
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