Original title: Politická reklama v České republice
Translated title: Political Advertising in the Czech Republic
Authors: Jeřichová, Tereza ; Šebesta, Karel (advisor) ; Hořejší, Michal (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Abstract: [cze] [eng]
Tato bakalářská práce se zabývá politickou reklamou v České republice. Jejím cílem je rozebrat a na sebraném materiálu popsat jazykové persvazivní prostředky, které jsou v reklamních kampaních politických stran využívány. Na tuto problematiku je zde nahlíženo jak z hlediska politického, tak z hlediska reklamního diskurzu. This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
Keywords: election campaign; language means of persuasion; language of advertising; political advertising; political party; jazyk reklamy; jazykové persvazivní prostředky; politická reklama; politická strana; volební kampaň

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/69709

Permalink: http://www.nusl.cz/ntk/nusl-338837


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses