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Bauhaus in the Soviet Union
Semerikova, Elena ; LEDVINA, Josef (advisor) ; ŠIMŮNEK, Michal (referee)
There is no doubt that the Bauhaus is one of the most influential art school of the 20th century. In this BA Final Theoretical Thesis I have tried to analyse the relationship between the German architects from Bauhaus and the architectural community in the Soviet Union in the 1920s and 1930s.
As a result, I have found a connection in the professional and social aspects. Also, in this work, there is the analysis a current condition of the Bauhaus Heritage in Russia
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What Does Today's Image Record.
Yu, Xiang ; DVOŘÁK, Tomáš (advisor) ; ŠIMŮNEK, Michal (referee)
The thesis describes and analyses post-documentary photography with emphasis on contemporary Chinese theory and practice. The traditionally defined documentary function of photography has been challenged on many sides and the technology growth of the new media has caused the structural change of photographic language. Documentary function, the core characteristics of photographic language, is rapidly falling apart in this change. As an imported tool, photography has taken a special road in its growth in China. For well known ideology reasons, the documentary function of photography has displayed some very peculiar changes in its traditional past as well as in globalized China today. This paper will try to analyze various causes that influence the documentary function of photography, compare political and cultural differences and show the post-documentary characteristics of contemporary Chinese photography.
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Using the online marketing tools of the selected business (case study)
Nešpor, Václav ; Šimůnek, Michal (advisor)
In the theoretical part are described various tools of digital marketing and their specifics. Furthermore, the work provides the necessary expertise to compile a situational analysis and marketing plan. The theoretical part follows the empirical part, which tries to meaningfully interconnect the acquired theoretical knowledge in the context of exploring small business marketing activities. The aim of the bachelor thesis is to find out whether and to what extent it is important for small entrepreneurs to use digital marketing tools. Furthermore, the aim of the thesis is to obtain realistically useful outputs for the company being investigated. These are situational analyses; A case study on the use of digital marketing tools along with a set of recommendations for improvement; A plan for a specific marketing campaign.
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The car as a place to live?
Maršálek, Jan ; Šimůnek, Michal (advisor)
A personal car belongs among the key aspects of living in developed countries and as such is being connected to a number of social meanings that people are not very often aware of. A car represents a materialization of our freedom of movement, it is considered to be a status symbol, for some it may be a personal kind of sanctuary, specific personal space etc. People do spend more and more time in cars and yet, they are very restrictively able to reflect to what other activities do they use their car for or what kinds of technology do they use while driving or just being a passenger. Activities people do during driving as well as a variety of stuff they get to fill their newly bought car may be very interesting for understanding consumer behaviour of car-drivers. The main purpose of this thesis is to try to understand what, when and why do people buy to put into their cars, to describe the consumer behaviour of those who nearly live in their cars. The methodology is based e.g. on questionnaire survey. As a very interesting alternative may be also seen a qualitative method of interviews supported with photography (comparison with e.g. G. Bell. 2011. Unpacking Cars: Doint Anthropology at Intel. Anthronotes 32(2), 1-6. Available in http://anthropology.si.edu/outreach/anthnote/Fall2011web.pdf ).
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False Advertising in Tourism
Výrosteková, Petra ; Hejda, Jan (advisor) ; Šimůnek, Michal (referee)
This Bachelors thesis introduces the issue of false advertising from legal and marketing point of view. It presents specific examples of false advertising in various fields, with an emphasis on tourism. A questionnaire survey was conducted to complement the thesis by showing respondents' experience with false advertising and to show how it impacts their purchasing behaviour.
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Stereotypes sell: Analysis of stereotypes in advertising
Dvořák, Petr ; Šimůnek, Michal (advisor) ; Novotná, Eliška (referee)
The introduction of the thesis is devoted to the introduction of the subject and its general description. Concepts such as mass media, TV broadcasting, gender, or stereotype are explained, together with the analysis of Goffman's study - Gender advertisements. The methodical part describes general goals and subjects of the research and also the method that is used. The practical part focuses on the research of the perception of gender stereotypes in advertising by the public, the knowledge of the term and also the influence on the public's purchasing behavior. An electronic questionnaire was used to collect the data from the public. The evaluated data show that the public is aware of gender stereotypes in advertisements, and partly knows them. The public feels positive about it, but it does not motivate the people to buy the product or visit the store.
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Fairy tale motifs in advertisements
Novohradská, Lucie ; Šimůnek, Michal (advisor) ; Kincl, Tomáš (referee)
Bachelor thesis is focused on appearance of fairy tale motifs in advertisements. In the first part it introduces terms such as fairy tale, archetype, semiotics and their connection to advertising. The aim of the thesis is to examine the connection between fairy tale and advertisements, to describe why the fairy tale motifs are used and to identify the benefits for the advertisers. The second part is based on semiotics analysis of chosen printed advertisements with the motif of Little Red Riding Hood. It examines different usage of the same fairy tale motif in various types of advertisement and its interpretations.
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