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Internet marketing - theory and practise
Prošek, Michal ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
Internet marketing is important part of marketing. Internet marketing has the same goals as whole marketing, but it uses only tools, which are available by internet. This specific kind of marketing is becoming a large part of the business stategies. Problem is "How to use tools of internet marketing?" Correct use of these tools is different. It depends on the size of the company and their business targets. This work deals with the possibilities of internet marketing for small online e-shop. The first part is a summary of knowledge from available resources about internet marketing tools. The second part focuses on the practical use of knowledge. The author describes the current situation in the field of internet marketing in a small online e-shop with sporting goods. The description is base of SWOT study. The results of SWOT are reflected in the final proposal of using internet marketing tools for this concrete company.
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PDF security
Řezníček, Jan ; Čermák, Radim (advisor) ; Hubáček, Josef (referee)
Final thesis deals with the PDF file security. The aim of this paper is to map the security options available for this file format, deeper analyze their technical implementation, provide guidance on their usage and then test their reliability. The work is dedicated to security from the perspective of the publication of documents, i.e. the content of PDF files. It does not deal with application security, i.e. a possible attack on PDF files by malicious software. This text educates readers in the topic and its conclusion is an evaluation of security types, along with a practical set of recommendations for publishing secure PDF documents.
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Changes and development of digital video
Černý, Martin ; Čermák, Radim (advisor) ; Lisý, Martin (referee)
Final thesis deals with changes and development of digital video from the perspective of ordinary users. The aim is to describe how the amateur technology is getting closer to the professional video processing. This will be achieved by a description of the historical development of digital media and a comparison of amateur and professional technology. The part of thesis also deals with prerequisites for this development, which is the new camcorders, more high-efficiency computers, amateur editing programs and new approaches to video compression. The text provides a brief introduction to the topic of digital video, an overview of current technologies and asks questions about what the implications of this change are and what those changes could mean for the future.
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Interpretation of text message
Bečev, Jan ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
Abstract The thesis is dealing with possible ways of interpretation of text message. Particular emphasis is put on the processes which take place within reader during interpretation. Main benefits of the work are creation of the original model of interpretation based on the Shannon-Weaver mathematical model of communication and its placement into wider interpretation theory issue. First part of work describes widespread Shannon-Weaver mathematical model together with matching model of interpretation. Also, there is described a model of communication which was adapted especially for use of interpreting on interpersonal communication by means of text. Practical use of current theories of interpretations is outlined as well, together with the detail description of the term of information value of message for author, reader and objective observer. In the second part, process of interpretation is described and situated on improved communication model. The Eco's Theory of interpretation is also described here on examples.The theory is further expanded by elements of the work of D. R. Hofstadter, Stuart Hall and S. Pierce. In thesis the emphasis is put on the role of the reader during interpretation. Third part deals with previous theories, compared in transparent process of interpretation of text. The process is also expressed using a graphic modeling tools. Fourth part is devoted to presentation of the case study which illustrates the process of interpretation of text message, based on extended model of Interpretation.
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Perception and production of graphic design in different cultures
Čermák, Radim ; Sigmund, Tomáš (advisor) ; Krsek, Libor (referee)
The modern world is more and more dependent on information. As grows its importance, so does its quantity. That is why the good communication, especially the visual one, is indispensable for the proper disclosure and addressing of potential recipients of information. Graphic design provides the form of visual communication. The interconnection of different cultures is linked with the quick pace of globalization - thus the communication with different cultures is important. Each culture is based on specific values that can vary and very often do to a great extent. These values are then reflected in all areas of human activity, graphic design included. At first, we define the term culture and have a look at the process by which we acquire it - to find out its influence on us. We use as a means the interdisciplinary approach which draws knowledge on cognitive science, neuroscience, psychology and anthropology. Next, we focus on the principles of visual perception and studies concerning the difference in behavior and visual perception in different cultures. We divide the world on the basis of culture-shape events into different cultural units and we analyze graphic design in different cultures by using the knowledge from the previous chapters. We point out the principles and potential pitfalls of symbols and colors in the communication with other cultures. We describe the way how the paradigm of cultural values is reflected in the graphic design and we try to capture the features of visual communication typical for each culture.
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Grafický design: porovnání v různých kulturách
Čermák, Radim ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
Bakalářská práce poukazuje na nezastupitelnou roli vizuální komunikace a grafického designu v soudobém globálním a informacemi zahlceném světě. Rozděluje svět na jednotlivé kultury a charakterizuje jejich hlavní znaky. Dále charakterizuje grafický design typický pro tyto kultury, vystihuje hlavní rysy a odlišnosti. Na základě těchto faktů práce popisuje, jaký přístup k tvorbě grafického designu oslovuje zákazníky v příslušných kulturách a jaký přístup má potenciál oslovit zákazníka v interkulturálním měřítku. Zabývá se také možnými problémy při přenosu grafického designu mezi různými kulturami a popisuje historii grafického designu a jeho možný vývoj v budoucnosti.
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