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Proposal to improve the marketing mix of the company
Novobilský, David ; Schüller, David (referee) ; Havíř, David (advisor)
This bachelor thesis is about the marketing mix of NOVOS NJ Ltd. The company has two different sources of business, namely a carpentry shop and a recreation centre. The thesis mainly focuses on the latter part, namely the recreation centre. The bachelor thesis is divided into three main parts. The theoretical part describes the most important concepts in the field of marketing. The analytical part describes the current state of the company and its analysis and the design part containssuggestions for improving its marketing mix.
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Marketing Communication
Hráčková, Adéla ; Ing. Veronika Brzobohatá. (referee) ; Schüller, David (advisor)
The diploma thesis deals with marketing communication of a selected fitness centre in Brno. The thesis is divided into three parts. The first, theoretical part, explains the basic theoretical concepts related to the topic of the thesis. The second, analytical part, analyses the current situation of the fitness centre and the marketing research in the form of a questionnaire survey and individual interviews. The third, design part, contains suggestions for improving marketing communication through a newly created website.
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Marketing Communication
Krbúšiková, Natália ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Táto bakalárska práca vychádza z návrhu na zlepšenie marketingovej komunikácie v Penzióne U Krba. V súčasnosti je marketing a marketingová komunikácia so svojimi nástrojmi neúnosne najdôležitejšími krokmi na dosiahnutie požadovaných cieľov pre gastronómiu a hotelierstvo. Hlavným cieľom práce je preskúmať súčasný stav marketingovej komunikácie a navrhnúť spôsoby jej zlepšenia. Uvedené informácie boli získané prostredníctvom priamej komunikácie s vedúcimi predstaviteľmi reštaurácií a analýzou. Výsledky týchto šetrení priniesli jednotný obraz marketingového posolstva reštaurácie. Návrhovú časť práce tvorí analýza výsledkov zameraná na neefektívnosť a nedostatky.
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On-line marketing communication
Vrátná, Michaela ; Vyroubalová, Tereza (referee) ; Schüller, David (advisor)
The bachelor thesis focuses on the on-line marketing communication of the Stopskate start-up. The theoretical part introduces and explains the basic concepts associated with on-line marketing communication, which are then used in the analytical part, which evaluates the current situation of the company. Based on the performed analyses and questionnaire survey, own proposals for improving the on-line marketing communication of the Stopskate start-up are then presented.
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On-line marketing communication
Pavlicová, Martina ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis deals with the current online marketing communication of the starting company Eldomed s.r.o. The theoretical part of the thesis defines the basic marketing concepts, which is linked to the analytical part. The analytical part contains a description of the current situation and relevant analysis. Based on the information from the performed analyzes, a design part is prepared, which contains a proposal of suitable measures that will help to achieve the main goal of the work.
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Sales Promotion and Advertising of Specific Real Estate Agent
Kvasnicová, Sabina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of marketing communication focusing primarily on sales support and advertising of an independent real estate agent. The theoretical part deals with knowledge from the literature, especially from the field of marketing, marketing communication, sales promotion and advertising. The analytical part consists of the presentation of real estate agent, analysis of the 4P marketing mix, competition analysis, SLEPT analysis, client analysis and summary analysis. The last part deals with my own proposals to improve marketing communication in sales promotion and advertising.
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On-line marketing communication
Kosová, Tereza ; Semorád, Aleš (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on online marketing communication of coffee house Café Fresh in Brno. In theoretical part of the thesis fundamental concepts and methods of marketing are defined, these are later applied in analytical part of the thesis. Analytical part of the thesis further examines basic information about the business and evaluates current situation. In practical part of the thesis, based on outputs of the individual analytical methods proposals are made to improve the current online marketing communication. Descriptions of possible benefits gained from proposals are included.
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Proposal to improve the marketing communication of the company
Ryba, Jakub ; Schüller, David (referee) ; Havíř, David (advisor)
Bachelor thesis is focused to improve marketing communication for a alcohol delivery company. The theoretical part is focused on explaining the basic concepts in marketing and communication. The analytical part deals with the current state of the company, determining possible shortcomings and then a proposal to improve the company's marketing communication. Improving marketing communication should help attract new customers.
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Proposal to improve the marketing mix of the company
Novák, Martin ; Schüller, David (referee) ; Havíř, David (advisor)
In this bachelor thesis the author deals with the proposal for improvement of the marketing mix of the company KMS s.r.o. The thesis consists of three parts. The first part is devoted to theoretical knowledge in the field of marketing. In the second part, the practical one, the theoretical knowledge is applied and the current state of the company is analysed. The last part shows the author's recommendations and suggestions for improving the marketing mix of the company.
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