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Václav Cibula's Radio Production
Seidlová, Tereza ; Groman, Martin (referee) ; Maršík, Josef (advisor)
This bachelor's thesis deals with life and work of art of a writer, translator and author of broadcasting shows and broadcasting and television plays of Václav Cibula. It concentrates especially on his broadcasting activities from the year1964 until 2009 which primarily involve publicistic production and research proceedings in transcription library. Moreover, this work accentuates contemporary context and summarises developmental phases of Czechoslovakian, not to say, Czech broadcasting since the 1950s. Also, it deals with standards and programme changes in editor's offices that Cibula cooperated with (specifically a program "Czechoslovakia II", the so-called loop for demanding listeners and literary editorship.) The work is complemented by photographs of Václav Cibula from his personal family archive, his bibliography, a list of his broadcasting production registered in the transcription library of "Český rozhlas" and private talks with personalities from "Český rozhlas" that were engaged with Cibula privately or at work.
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The Reveald: Non-radio reality show of Czech Radio
Pivodová, Kristýna ; Maršík, Josef (advisor) ; Reifová, Irena (referee)
This thesis surveys the influence of technological development, digitisation in particular, on changing of working methods in radio broadcast. The key terms are multimédia, new media, interactivity und individualization of media content. This progress is demonstrated by example of Czech Radio reality show which took place in from November 7th, 2005, till January 15th, 2006, and was relaunched later. Powered by TCPDF (www.tcpdf.org)
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The History and Presence of Radio Beat
Kondisová, Andrea ; Maršík, Josef (advisor) ; Lovaš, Karol (referee)
This thesis deals with the historical development of the first Classic rock radio station in the Czech Republic - Radio Beat. The station began broadcasting on 1st January 2002 and within the first few years of its existence it proved that even in the Czech media landscape it is possible (despite its narrow profile) to build a strong rock radio station. In a few years' time, the original Prague station has spread through the whole of the Czech Republic and today it is possible to tune in to it on more than fifty frequencies in all regions. One of the specialities of the station is (amongst others) that it offers topical music journalistic programmes every evening. The thesis is the first comprehensive portrait of the station. Apart from the development of the programming of the station the thesis concentrates on the staff structure of Beat, its PR and background and especially the station's communication with its target audience. Part of this work is also dedicated to a brief description of the present state of Beat (that is, in year 2016) in terms of programming, radio presenting and staff structure. Also, a brief theoretical background of the development of the Classic rock format and its beginnings in the Czech Republic is present in the thesis. One of the key programmes of the station, compound...
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Radio in the Netherlands
Mračková, Jana ; Maršík, Josef (advisor) ; Moravec, Václav (referee)
The purpose of this thesis (Radio in the Netherlands) was to compare the radio broadcasting systems in the Czech Republic and in the Netherlands, specifically in the relation to broadcasting for specific groups of population. Radio in the Netherlands is divided into four chapters. Chapter I presents the history of broadcasting in the Netherlands. The Dutch and the Czech radio broadcasting have a different history and structure, which reflects in the public broadcasting for specific groups as well as for the majority. The Dutch publicservice radio started with broadcasting for several divided groups of the society due to the splitting of the Dutch society into separate groups in the zo" century. Publieke Omroep of the 21SI century attempts to integrate the society better through integration of all groups of the Dutch society within its broadcasting (programs forMoslems as well as Hindus and Catholics, news in Arabic and Turkish) as well as trough universal programs of the organization NOS. Publieke Omroep states as its main goal to represent all parts of the society. This issue is also thoroughly described in the media laws. Targeting specific groups of population - however with varying success with the listeners - is possible thanks to the system of funding of the Public Broadcaster, the strong position of...
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Influence of important advertisers and sponsors on broadcast composition and content of Czech Television broadcasting (case study Sazka, 2000)
Šindelka, Ondřej ; Moravec, Václav (advisor) ; Maršík, Josef (referee)
The aim of this study is to analyze economic influences affecting television broad caster s, advertising in particu lar. This study deals with' relations of public service broadcas ters (broadcasters at law) .and commercial sphere. It searches mechanisms which could help prevent from advertisers' influences. The structure of Czech Television incomes is described. Also the legislative setting of television advertising is described including European legislation. Paper gives a closer look to Czech Television and advertisers ' relations studying specific example from year 2000 regard ing corporation Sazka (Czech lottery operator). The events forming whole case are described in substantial detail. The appraisal considers aim to redu ce dep endence 0 f Czech Television on advertising revenues and comes to conclusion that especially those non-standard types of advertisers' relations and new adverti sing formats development· prevent final -reduction of advertisement dependence of Czech Television. Powered by TCPDF (www.tcpdf.org)
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