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Joe Sacco and Guy Delisle : views on comics journalism
Bárta, Jan ; Sládková, Hana (referee) ; Kruml, Milan (advisor)
Bachelor thesis "Joe Sacco and Guy Delisle: Two Views on Comics Journalism" deals with the possibility of existence of comics journalism, taking examples from work of two contemporary cartoonists, non-fiction comics authors Joe Sacco and Guy Delisle. To begin with, I'm trying to define comics phenomena and introduce its expressive devices and comics-specific techniques. Afterwards follows a short summary of history of comics, with a particular focus on history of American and Franco-Belgian comics. Then I would in short introduce the life and work of our two cartoonists together with a brief comparison of their visual style. The main part of the thesis is nevertheless the analysis and comparison of Joe Sacco's investigative reporting comic Footnotes in Gaza and Guy Delisle's comic travelogue Burma Chronicles. In the final part I'm due to answer the question of whether the comics journalism is possible and what could be its contribution.
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Analysis of czech televisin automotive magazines
Bureš, David ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
The aim of this thesis Analysis of Czech television automotive magazines is to describe characteristic elements of television format entitled motoring (or automotive) magazine. This thesis defines the basic terms typical for the issue, describes the history of motoring magazines in the Czech television environment and through the use of content analysis determines content of today's motoring magazines broadcasted in the Czech television environment. Results of the content analysis are afterwards explained by analysis of historical documents and by an interview with one of the authors of television motoring magazine. The content of the magazines (Auto Moto Revue, Autosalon and Garáž) is also aligned with the British motoring show Top Gear and with the original form of Auto Moto Revue, which ranks among the oldest television motoring magazines in the world.
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Portrayal of war prisoners in american media after the election of Barack Obama
Jelínek, Jiří ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The US attitude towards the prisoners of war, more accurately its media portrayal, is the main theme of this bachelor thesis. The main goal of this thesis is to find out whether this attitude in real situation corresponds with the similar attitude in the US movies and series. The real one has been changing significantly since 2001 depending on the Afghanistan and Iraq situation, and also on the decisions of the Supreme Court of the US and the people opinion. This thesis is based on official documents of the US administration as well as on several movies (24, Homeland, Zero Dark Thirty and Ghosts of Abu Ghraib). The essential thesis whether the real attitude was reflected in the movies was generally confirmed, however the differences between pictures were considerable, therefore the overall generalization is not possible.
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Marketing research in audiovisual production: pretesting of television pilots
Sedláčková, Dagmar ; Kruml, Milan (advisor) ; TOMEK, Ivan (referee)
Marketing research in audiovisual production: pretesting of television pilots" aims to describe processes behind the creative portion of quality TV program creation.
TV stations often use so-called pre-testing in order to find out, based on a small number of viewers, whether the show will meet the station's demands and gain commercial success.
The thesis analyzes whether pretesting might be a powerful tool to positively influence future success of a TV show.
In individual chapters of the paper, the hypothesis is being proven or disproven, depending on factual examples and partial analyses.
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Czech television and it's content for Generation Y
Jůzová, Klára ; KRUML, Milan (advisor) ; Zlatušková, Kamila (referee)
This thesis focuses on the changes the television industry has undergone in recent years. The aim of the thesis is to define a specific audience group and its preferences: the current generation of young people aged between 15 and 35 who belong to the sociological group called "Generation Y". The thesis contributes to knowledge by examining how the public Czech Television (CT) understands and addresses the needs of this specific audience group.
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HBO
Doležalová, Kateřina ; Šantavá, Martina (advisor) ; Kruml, Milan (referee)
This thesis deals with the position of the cable television Home Box Office in the contemporary digital world.
Work explores the history of television since its inception to the present time. The fundamental subject of investigation are the pillars of programming, that helped HBO create the unique program concept. This concept is called edgy. HBO also focuses on its own production, and edgy concept works especially for the original production, which represents a milestone in the history of HBO (but also in the history of television broadcasting) . Television production is for the first time accepted as artistic work. Thus HBO strengthens its unique position and holds it till now.
The second part of this diploma focuses on the current situation of broadcasting. The main mover of today is Internet and so-called on-demand services (video on demand - VOD). The US market offers many more options for watching audiovisual content via VoD then Europe market. Vital service is then Netflix, which represents the fastest-expanding on-demand service. Diploma thesis in the second part deals with on-demand services - the development of these services, and the limitations of the current situation. The thesis also deals with HBO position in relation to the video-on-demand. The cable television offers to its subscribers a complementary service HBO GO, and since 2015 also a stand-alone service called HBO Now, which is for the first time available for non-subscribers of cable television.
The final part is therefore devoted to the future outlook of HBO. The author sees a successful future of cable television in combination of linear broadcast, VOD service with a friendly user interface and original production, in which is necessary to keep the edgy concept and follow the pattern of previous years, in which HBO actually offered in comparison to other broadcasters truely different production.
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