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Sleeper effect and its influence on the perception of fake news by teenagers
Adamcová, Nina ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
(in English): The thesis deals with the exploration of the possible influence of so-called sleeper effect in perception of fake news for teenagers. In the first part this thesis explains the historical and research context of both sleeper and the illusory truth effect, which also served as an inspiration for research design, and this part also describes the type of news and the present state of news trushworthiness in the Czech republic. The theoretical part also describes the basic methods of quantitative research and statistical analysis that are later on applied in the practical part of the thesis, which mainly includes the final data analysis and the repeated research that went on during May and June 2019 at 6 chosen schools.
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The term accident in Benjamin Bratton's book The stack
Malecha, Matěj ; Šlerka, Josef (advisor) ; Koubský, Petr (referee)
Matěj Malecha, Akcident ve Stacku Abstract (in English): The master thesis explains the notion of "accident" in the book The Stack: On Software and Sovereignty by Benjamin H. Bratton. First, it identifies suitable mental models within the fields of complex systems theory, philosophy of technology and theory of information. The models inform subsequent analysis and interpretation of the Stack showing that Stack's accidentality (1) is an inevitable consequence of the functional principle of digital technologies, and that (2) the accidentality differs qualitatively depending on whether it manifests at the level of a layer or within the whole. The last part examines how Bratton's remark that the book is a design brief, and the fact that the Stack is not used solely by people affects the role of designer.
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The ethical dimension of content marketing on social networks
Švamberk, Viktor ; Šlerka, Josef (advisor) ; Koubský, Petr (referee)
This diploma thesis describes and analyzes the ethical dimension of content marketing practice on social networks. The rapid pace of technological progress, shaping the birth of participatory Web 2.0 and social networks, has led to an ever-increasing gap between the everyday online experience and the discourse of applied ethics. Three main goals of this thesis are met. First, current academical knowledge (and its limits) in the field of marketing and information ethics is described. Secondly, with the help of Luciano Floridi's Information Ethics, a unified ethical framework for assessing specific moral dilemmas on social networks is constructed. Lastly, this framework is verified in an extensive Reddit case study, where each of the six pillars of the constructed ethical framework (which affects fundamental parameters and manifestations indicating unethical activity) are tested on manifestations of unacknowledged marketing activity. At the same time, the existence and emergence of the so-called ethical vacuum are illustrated, indicating that there is a need to update the theoretical approaches of applied ethics for the specifics of social networks and the infosphere in general.
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Sleeper effect and its influence on the perception of fake news by teenagers
Adamcová, Nina ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
(in English): The thesis deals with the exploration of the possible influence of so-called sleeper effect in perception of fake news for teenagers. In the first part this thesis explains the historical and research context of both sleeper and the illusory truth effect, which also served as an inspiration for research design, and this part also describes the type of news and the present state of news trushworthiness in the Czech republic. The theoretical part also describes the basic methods of quantitative research and statistical analysis that are later on applied in the practical part of the thesis, which mainly includes the final data analysis and the repeated research that went on during May and June 2019 at 6 chosen schools.
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Technical and social challenges in a conversational user interface
Soudný, Vojtěch ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
(in English): Chatbots are automatised computer programs which are built to simulate an exchange in communication with a human being. Simultaneously, they provide new user interfaces. In 1994, Jacob Nielsen defined ten heuristic rules that are traditionally used within the design of user interfaces. This thesis's aim is to find out whether these ten rules are applicable in new fields of conversational environments. Secondly, what are the conditions under which the exchange becomes possible. The matter was examined through a qualitative research with the sample of eleven respondents who'd created chatbots within the Czech professional environment. The next step was a grounded analysis of existing established theories. The theoretical part explains the context in which chatbots are being created. It also shows theoretical canons of user interfaces which are the base of data and experience for the researches.
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Pro-Russian oriented media in Czech republic and their audience
Nejedlý, Karel ; Šisler, Vít (advisor) ; Koubský, Petr (referee)
The supposed diploma thesis is mapping the network of so-called pro-Russian media in the Czech Republic on social networking sites Twitter and Facebook and subsequent analysis of their audience. The purpose of this analysis is to process socio-demographic and other informations for specific media or their clusters. In the theoretical part of the thesis will be read into the issue and acquainted with the current state of knowledge in this area. In the practical part of the work will be demonstrated own research using methods of social network analysis (SNA). That is, tools that include objective changes, measuring and tracking relationships and information flows between entities.
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The transformation of urban space in Instagram photographs of areas associated with terrorist attacks
Morochovičová, Eliška ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
This diploma thesis deals with the influence of terrorist attacks on Instagram content that is shared in the immediate surroundings of locations where the attacks took place. Its primary focus is the transformation of the image of urban space near the Bataclan music club in Paris as a result of terrorist attacks in November, 2015. Using the visual content analysis of user photographs and the theoretical background of the theory of photography, visual studies and memory studies, the author investigates what image of the given place is created by shared photographs in the time before, during and after the attacks. The main conclusion is that terrorist attacks have a significant impact on the Instagram content, but it is rather short-term and their ratio of content gradually decreases over the course of six months. The thesis also presents a comparative analysis of the content shared at the time of the attacks in Paris in 2015 and in Brussels in 2016. It aims to reveal similarities as well as differences in the image of these attacks on Instagram. Above all, this analysis confirms a strong similarity of user content in all locations, but at a more detailed level it also points to their local specifics such as different forms of communication by sharing various mottos and symbols.
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Use of data mining in analysis of film annotations
Podhůrská, Martina ; Souček, Jiří (advisor) ; Koubský, Petr (referee)
This work will focus on the possibilities of data mining in film analysis and its use in predicting ratings on ČSFD movie diabase, based on film annotations and other attributes of the film. The main goal is to determine whether it is possible to predict user ratings of new movies and identify the attributes that affect the most the ratings on Movie Database, as well as other factors such as. revenues and attendance.
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Human Perspectives on Machine Ethics
Tomalová, Kateřina ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
This diploma thesis deals with roboethics and its associated moral and social dilemmas. The theoretical part of this thesis defines roboethics and presents the diverse opinions and approaches, deals with the position of robots in society and also subsequently examines the various problematic areas of the use of robots. The conclusion of the theoretical part of the thesis then focuses on autonomous vehicles, to which the quantitative and qualitative research parts of the thesis are devoted. The research part of this diploma thesis aims to find out the opinions on this issue of the Czech general public and Czech experts as well as to find out whether their opinions are aligned, how their opinions differ and lastly, which issues are the most important for the future development of this field.
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The Rise of the YouTube Celebrity: The Migration of Young Audiences from TV to Independent Content Creators
Sedláček, Jakub ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test (by means of an experimental study of teenager interests) media claims that YouTubers have become more popular among teenagers than any traditional type of celebrity. The thesis integrates YouTubers into celebrity studies by first outlining the origins of celebrity and its general role in society and then drawing parallels between traditional types of celebrity and YouTubers via describing the characteristics they embody and the specific roles they perform. As a result, YouTubers are found to be a technologically determined next step in the evolution of the TV personality, whose celebrity is mainly structured around the concepts of familiarity and intimacy. What follows is a discussion of participatory culture, monetization and doing YouTube as a job, with emphasis on the effects these developments had on the rise of the YouTube celebrity and online content & culture in general. The thesis is concluded by an experimental study conducted using quantitative research methods on a sample of over 5,000 Czech teenagers by analyzing their Facebook page-likes. The results suggest that YouTubers really are more important to teenagers than traditional celebrities.
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