Original title: Etický rozměr content marketingu na sociálních sítích
Translated title: The ethical dimension of content marketing on social networks
Authors: Švamberk, Viktor ; Šlerka, Josef (advisor) ; Koubský, Petr (referee)
Document type: Master’s theses
Year: 2020
Language: cze
Abstract: [cze] [eng]

Keywords: ethics|Informational Ethics|social networks|infosphere|marketing ethics|business ethics|computer ethics|ethical framework|content marketing|applied ethics|Reddit; etika|informační etika|sociální sítě|infosféra|marketingová etika|business etika|počítačová etika|etický rámec|content marketing|aplikovaná etika|Reddit

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/118809

Permalink: http://www.nusl.cz/ntk/nusl-415317

The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2020-07-19, last modified 2022-03-04

No fulltext
  • Export as DC, NUŠL, RIS
  • Share