Original title: Zrod YouTube celebrity: přesun mladých diváků od televize k nezávislým tvůrcům obsahu
Translated title: The Rise of the YouTube Celebrity: The Migration of Young Audiences from TV to Independent Content Creators
Authors: Sedláček, Jakub ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
Document type: Master’s theses
Year: 2016
Language: eng
Abstract: [eng] [cze]

Keywords: celebrity; hidden advertising; Let's Play; letsplay; micro-celebrity; monetization; narrowcasting; para-social interaction; Patreon; PewDiePie; product placement; television; vlog; YouTube; YouTuber; YouTubers; celebrita; Let's Play; letsplay; mikrocelebrita; monetizace; narrowcasting; parasociální interakce; Patreon; PewDiePie; product placement; skrytá reklama; televize; vlog; YouTube; YouTuber; YouTubeři

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/82956

Permalink: http://www.nusl.cz/ntk/nusl-352605

The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-20, last modified 2022-03-04

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