|
| |
|
|
Analysis of the marketing activities of selected small businesses
PEŠTOVÁ, Lucie
An integral part of business should be systematic and continuous process of creation, coordination and control of marketing activities. Marketing is important for easy penetration of the market, so that a prosperous and firm to ensure the continued existence market. The aim of the thesis is to analyze the marketing activities of selected service firms, mutual comparison of these activities on the basis of analyzes carried out to design the next process of improving these activities. For analysis, three firms were examined in which their marketing activities. Based on the analysis of the marketing mix, Porter's model, analysis of the communication mix and SWOT analysis to identify appropriate strategic approaches and suggestions for how marketing activities of units. Suggestions for improvement were recommended with respect to the financial possibilities owners analyzed service companies.
|
|
| |
|
|
A business concept of services arrangement of recreation centre Nová Živohošť
TOMANOVÁ, Lucie
The main objective of this thesis is to analyze the market accommodation and food services market in the tourist region of Central Bohemia ? South. Another objective of this thesis was to formulate recommendations for the development of services in selected area. . The aim was also to identify the needs and requirements and satisfaction of visitors with accommodation and boarding services in selected recreation centre Nová Živohošť. To achieve the objectives it was necessary to study secondary sources, writing review of the literature and knowledge on the subject. Then situational analysis was performed. Here is defined and characterized a recreation centre Nová Živohošť, located in the tourist region of Central Bohemia ? South. The situational analysis is also a market analysis of accommodation and boarding services in the recreation centre Nová Živohošť. Another part of the work is questionnaire survey and interviews with worker in tourist information centre in Neveklov and owner Juniorcamp Tobogán and Caravan Club in Nová Živohošť. Final proposals, recommendations and business concept should increase the attractiveness of an offer, the quality of the resort and meet the needs and wishes of customers.
|
|
|
TRAVEL OF INHABITANTS FOR SERVICES IN ORP TŘEBOŇ REGION.
KVANTOVÁ, Radka
This bachelor thesis is analysing processes related to service availability in selected region. Inspected area is covering extended district of administration of Třebon and related communities of district of České Budějovice, Soběslav, Trhové Sviny and Jindřichův Hradec. This selected area covers 42 municipalities in the region. The thesis is based on questionnaire research in selected villages. Following evaluation questionnaire defined a selection regions of education, health-care, retail and general service. As subsequent step, selected territories with it?s demand were compared with service capacity of related villages.
|
|
|
The examples of newer approaches to evaluation of the quality of services provided by foreign public libraries
Šály, Martin
Součástí probíhajícího projektu „Efektivní informační služby NTK“ je vytvoření mechanismu sledování kvality veřejných informačních služeb poskytovaných NTK a jeho pilotní realizace v NTK. Tato aktivita projektu je v úvodní fázi realizace. Jedním z důležitých vstupů jsou zahraniční zkušenosti a „filozofie“ přístupů k hodnocení kvality poskytovaných informačních služeb těchto institucí. Příspěvek uvede vybrané příklady novějších přístupů ve vztahu k možnému využití v ČR.
Slides: idr-519_1 -  PDF
Video: idr-519_2 -  MP4
|
|
| |
|
|
Barriers to the development of tourism in the Alpes-Maritimes
Fiřtová, Monika ; Kadeřábková, Jaroslava (advisor) ; Petrů, Zdenka (referee)
In this thesis the limits of development of tourism have been mapped in one of most visited regions in France. The main objective was to determine the primary and secondary barriers to development of tourism in the Alpes-Maritimes. The impairment causes the negative factors of development, an analysis of individual service sectors which are directly linked to tourism and the characteristics of the region in terms of natural, cultural and other attrac-tions. The conclusion has been drawn up comprehensive SWOT analysis and proposals for measures to support the development of tourism in the selected area.
|
|
| |
|
|
Evaluation of customer satisfaction with accommodation services
Zavázalová, Simona ; Hykš, Ondřej (advisor) ; Rážová, Lenka (referee)
The aim of this bachelor thesis was to determine clients' satisfaction with the services offered by the apartments. It was done through a questionnaire. The theoretical part described 3* hotel and aplies the requirements of this cathegory to 3* appartment. It also describes the services offered. The practical part describes specific apartments in Prague and evaluates clients requirements to the services. The result is a recommendation how to fulfill these requirements in the best way.
|
guest ::
