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Communication activities of Municipal Library of Prague from 2007 to present
Nguyen, Hong Khanh ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The bachelor thesis Communication activities of the Municipal Library of Prague from 2007 to present deals with marketing communication of the Municipal Library of Prague in this period. The two preliminary chapters of this bachelor thesis are devoted to the roles that books and libraries have in our society. The following part discusses the relationship between public libraries and marketing. Afterwards there is a brief introduction of the Municipal Library of Prague as an important organization for cultural life of Prague citizens. The main part of this bachelor thesis deals with the specific communication activities of this institution, when initially it focuses on the analysis of parts of the marketing mix of the Municipal Library of Prague and then analyzing its marketing communication. Each used communication tool is discussed in detail to provide a comprehensive view of how the Municipal Library of Prague communicates. The analysis includes both classical tools such as PR, but also new ones. Great emphasis is placed on Internet communications as the main form of communication of the Municipal Library of Prague. Organization's web site and its profile on social networks are subjects of widespread research. Recommendations are also included in this analysis.
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The role of annotations of fiction works (the use of annotations in public libraries)
Camfrla, Štěpán ; Buřilová, Marcela (advisor) ; Hubrtová, Jitka (referee)
This thesis concerns the role of annotations of fiction works, and it describes the significance of annotation, its functions, as well as its actual use in public libraries. The thesis shows the clash between theoretical expectations and practical results. In theory, annotation is presented as an autonomous literary text the purpose of which is to present the reader with accurate and appropriate information about the books available in a library's Online Public Access Catalog. In practise, however, libraries have been trying to provide information at all costs, shifting away from creative methods of annotating. The closing chapter gives a glimpse of possible future development of the issue.
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Education towards integration - the case of public libraries
Trnková, Zuzana ; Kopecký, Martin (advisor) ; Froněk, Jan (referee)
Recognizing the actuality of diverse society we live in, my thesis aims to describe the relation between integration of migrants and education. Firstly I am trying to describe the learning from everyday life that occurs in new social context for a newcoming migrant. Based on this notion I evaluate the possibility of intentional education that could ease and support adaptation process. I try to identify core needs and themes that educational activities should comprehend to fulfil the desired form of education. Later I am questioning to which extent is possible to influence an integration process by educational action. Second part of the thesis is dedicated to a European project called Libraries for All which was aimed to promote upgrade of multicultural services in local public libraries. My aim is to present the current trend in librarianship and migrant work within culturally diverse societies.
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Integration of children with special needs into libraries
Navrátilová, Michaela ; Vášová, Lidmila (advisor) ; Součková, Veronika (referee)
(in English) The thesis deals with integration of children with special needs into libraries. It is precisely meant visually disabled, hearing impaired, physically and mentally handicapped children and children with specific learning disability as well. Integration of disabled people from general point of view is paid attention into the first part. The exact types of disability as well as their classification and specialties or chosen communication principles are presented here. Next, this thesis outlines some possibilities how to integrate those children into libraries and which types of services and programs should be designed and offered by libraries but the main target is to introduce the working methods with disabled children. There is a detail presentation of the integration project "Ruku v ruce" (Hand in Hand) in the thesis, which is realized in Jiří Mahen Library in Brno. The current state of librarian work with children with specific needs is outlined based on the realized survey. The questionnaires were sent to the selected libraries in South-Moravian Region. One chapter is quite deeply focused on games for disabled children and it significantly includes as the relaxing as group games which developing every single abilities, like memory, mind, speech, attention [Author's abstract].
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Journey to volunteering in the Town Library in Třinec
Čadra, Martin ; Wolna, Martina
Dovedete si představit své akce bez dobrovolníků? My v třinecké knihovně NE! Všechno to nenápadně začalo v roce 2004. Od té doby pomáhalo knihovně už několik desítek dobrých duší, bez kterých by mnohé z akcí ani nebyly. Nebude to žádné akademické nebo vědecké pojednání. Bude to prezentace o akcích jedné obyčejné městské knihovny. Pro knihovníky možná motivační a inspirační, pro studenty možná i poučná a pro ty ostatní? Možná překvapující. A možná se sami budete chtít stát dobrovolníkem v té své knihovně…
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The examples of newer approaches to evaluation of the quality of services provided by foreign public libraries
Šály, Martin
Součástí probíhajícího projektu „Efektivní informační služby NTK“ je vytvoření mechanismu sledování kvality veřejných informačních služeb poskytovaných NTK a jeho pilotní realizace v NTK. Tato aktivita projektu je v úvodní fázi realizace. Jedním z důležitých vstupů jsou zahraniční zkušenosti a „filozofie“ přístupů k hodnocení kvality poskytovaných informačních služeb těchto institucí. Příspěvek uvede vybrané příklady novějších přístupů ve vztahu k možnému využití v ČR.
Slides: idr-519_1 -  PDF
Video: idr-519_2 -  MP4
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Approaches to determining the value of public services from consumers perspective
Řehák, Tomáš ; Stejskal, Jan
Potřeba hledat úspory ve veřejných rozpočtech staví čím dále větší počet veřejných knihoven před úkol odpovědět na otázku po své užitečnosti. A odpovědět nikoliv ve floskulích či neměřitelných kategoriích. Je třeba odpovídat v korunách, procentech či měsících návratnosti. A je třeba nalézt odpovědi nejen na otázky užitečnosti knihovny jako celku, ale i jednotlivých služeb či jejich okruhů. Městská knihovna v Praze spolu s Univerzitou Pardubice a Univerzitou Matěja Béla v Bánské Bystrici pracují na tříletém projektu, který by měl pomoci nalézt metodiku hodnověrně prováděných výzkumů v této oblasti.
Slides: idr-517_1 - PDF
Video: idr-517_2 - MP4
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