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Comparison Image of Brand Salming in Czech Republic and Denmark
Bouša, David ; Janák, Vladimír (advisor) ; Žáček, Daniel (referee)
Title: Comparison brand image of Salming in Czech Republic and Denmark Objectives: The main objective of this thesis is to compare the image of the brand Salming in Czech Republic and Denmark, on the basis of the general floorball public perception that floorball brand in those countries. Another objective of the thesis is to present proposals and recommendations, that should lead to improved brand image Salming. Methods: For the purpose of this thesis was made marketing research. There was obtained the necessary data through written interviewing method, by questionnaire form. Then was data, from Czech Repulic and Denmark obtained, compared by method of comparison. Results: Was found that the brand Salming is established and known floorball brand in Czech and Danish market of floorball equipment. There is good brand awareness between general floorball public in both countries. But the brand's position in Denmark is not so strong like in Czech Republic. The result of the thesis are the draft recommendations to improve the image of Salming. Keywords: brand, image of brand, strategic management, marketing research, floorball
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Evaluation of running in floorball category U10
Vítková, Martina ; Kaplan, Aleš (advisor) ; Červinka, Pavel (referee)
Thema works: Evaluation of running in floorball category U10 Student: Bc. Martina Vítková Supervisor: PhDr. Aleš Kaplan, Ph.D. Aims: Monitoring the running technique of school age children, who plays floorball and improve their technique in a short-time program. Methodology: In this thesis I evaluated the running technique of the selected group of children playing floorball in TJ Tatran Stresovice in order to identify different running techniques. To assist this evaluation I used photographs focussing on certain areas of the body (see Results section). Results: From the front view the feet are most commontly found in the feet out position, with the most common arm movement being across the front of the body. From the side view most commontly seen is arm movement from the shoulder joint, upright posture, running on the toes. The tests showed that the children's running technique is not established as the second test showed different mistakes to those occurring in the first test. Key words: the running technique, physical literacy, floorball and deviation from the running technique.
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Development of media coverage of Floorball in the Czech Television
Šišma, Vojtěch ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Development of media coverage of Floorball in the Czech Television Objectives: The main objective of this work is to determine the evolution of media coverage of Floorball in the Czech Television, in more detail in 2008 - 2011 on the sports channel of Czech Television, CT4. Another objective is to determine how perceive the media coverage in top clubs in the Czech floorball competitions for men - Fortuna Extraleague. Methods: In this work was used the method of quantitative content analysis and a method of inquiry. The method of quantitative content analysis was applied in the analysis of the television program of the Czech Television from 2008 until 2011. The method of inquiry was used to determine the perception of media coverage in the clubs Fortuna Extraleague. Results: The space dedicated to floorball on the channel CT4 has in the past three years tend to grow slowly. The media coverage of floorball is distinctly affected by significant events. Most are presented Fortuna Extraleague. Clubs Fortuna Extraleague feel increased interest of Czech Television of floorball but the media presentation of their teams are not satisfied with and positive influence of media coverage for generation sponsors are not perceive. Keywords: Floorball, medialisation, history of floorball, media, Czech...
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Image of Exel Brand
Petráček, Marek ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Image of Exel brand Objectives: The objective of this bachelor thesis is to find out what is the image of brand Exel like and suggest measures which could improve the image of the brand on the Czech market. That would be based on marketing research and its obtained data. Methods: This bachelor thesis uses the method of electronic questioning and interview. The method of interview was used during the meeting with representative of Exel brand for the Czech market. The data that helped to identify the image of the chosen brand was collected by electronic questioning. The interview was also used to question several floorball players to get a more detail information about the Exel brand. The research sample was chosen from fundamental aggregate of floorball players, who are the potential customers on the floorball market. Results: The results of marketing research on image of Exel brand have shown that the brand holds a good position on the Czech floorball market. The brand is from the big part evaluated as quality, traditional and has the modern looking design of products. The research has next shown that floorball players do not have sufficient information about the brand. That might be caused by the bad promotion of brand, for example by absence of quality web pages. I have also tried to...
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Analysis of pulse frequency of floorball players during different types of practise strain
Zamrzlová, Alena ; Pokorný, Ladislav (advisor) ; Kuhnová, Věra (referee)
This thesis deals with comparison of pulse frequency of floorball players during different types of practise strain. The pulse frequency data were measured by sport tester. Four floorball players were evaluated during three different types of strain (endurance, pace endurance, pace). The goal of this research is to find out, if the values of the pulse frequency of chosen players are different during these exercises, if the values differ according to the different performance and experience of players and if the pulse frequency can be influenced by regular training. Acquired data were processed by the sport tester software and evaluated in MS Excel into tabels and graphs. The results of this research show, that the pulse frequency of players differs in particular practise and that during these practises the advanced players have lower pulse frequency values than beginners.
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Media publicity of World floorball championship in years 1998 and 2008
Fejfárek, Martin ; Zamazal, Ondřej (advisor) ; Macků, Lucie (referee)
The aim of this Bachelor's thesis, called "Media interest in the World Floorball Championships of 1998 and 2008", is to compare the media image of the World Floorball Championships in 1998 and 2008 in the daily newspapers Mladá Fronta Dnes and Sport. By means of quantitative and qualitative analysis it examines how intensively the media paid attention to the World Floorball Championship and how they reported it. The comparison of media image is done among the papers in the studied years and between years 1998 and 2008. The quantitative section is focused on classification of the genre, location, use of photographs, use of graphics, etc., and the gualitative section is focused on the ocurrence of patterns, which offer a way of perception of the presented information to recipients.
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Heart rate during training and match load at pupil floorball team TJ Spartak Pelhřimov
KOVÁŘ, Jakub
This work presents a comparison of the size of the load anaerobic older pupils in floorball during the training process and in a competitive match. In one month took place in 'Spartak Pelhřimov in three aprobantů heart rate monitor. Data were processed using these sport testers Foreruner Garmin and Polar RS 400. Subsequently, an evaluation of the individual measured data. Carried out the research, we found that the measurements during a training session and competition matches, was demonstrated similar and different maximum average heart rate for all three of floorball.
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