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Analysis of the CRM System of the Chosen Company
Bartošková, Vlasta ; Grus, Vojtěch (referee) ; Klčová, Hana (advisor)
The thesis deals with Customer Relationship Management. The theoretical part focuses on the developement of customer relations and the CRM. Analytical part of the thesis is focused on current state of the CRM system assessment being used. From the obtained information and the revealed weaknesses in this company I seek to introduce a proposal of changes and recommendations that should lead to improve the creation and maintenance of customer relationships.
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Marketing Communication Mix of the Company
Petruchová, Denisa ; Stávková, Blažena (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication mix of company Sonnentor s.r.o. The main aim of the thesis is to extend current communication mix which should mainly attract new potential customers and improve current propagation. Theoretical solutions defined in the first part of thesis are followed by analytic part where current status of the company is described. The last part suggests changes and recommendations which should be oriented to improvement of customers satisfaction and future revenues.
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Customer Change Process
Otradovcová, Andrea ; Šubrtová, Šárka (referee) ; Juřica, Pavel (advisor)
This bachelor thesis is focused on the improvement of the business process. In the first part of the thesis is a necessary theoretical background. In the analytical part, the process is described in detail. At the end is suggested improvement of the process to reduce costs.
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Model of internet shop for multimedia
Sedlář, Vítězslav ; Horejsek, Rostislav (referee) ; Dvořák, Jiří (advisor)
This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
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Customer Satisfaction
Svobodová, Eliška ; Krupicová, Dana (referee) ; Schüller, David (advisor)
The bachelor thesis deals with the problem of customer satisfaction of authorized dealer and car repairer CARent a.s Brno. The thesis uses partial analyzes to determine the current state of the marketing environment and also conducts a marketing survey. Based on the results of the marketing survey, measures are proposed to increase the level of customer satisfaction so far.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Matějová, Martina ; Matoušková, Tereza (referee) ; Schüller, David (advisor)
Master´s thesis deals with the analysis of customer satisfaction in selected company. Provides an overview of the subject to which include customer analytics and marketing environment, marketing research, and other related concepts. The aim of this thesis is to analyze the customer satisfaction in the company m.a. alu service s.r.o. through a questionnaire survey and design and find the most effective way to improve the quality of service and customer satisfaction levels.
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Proposal of the Improvement of Customer Satisfaction Standard
Lusková, Michaela ; Filusz, Patrik (referee) ; Šimberová, Iveta (advisor)
This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Marketing Research of Customer Satisfaction
Grygová, Eva ; Ing.Jaroslav Štůla (referee) ; Šimberová, Iveta (advisor)
This thesis is focusing on proposition, implementation and evaluation of satisfaction questionary of customers at the VET clinic called TOSA. Theoretical part is focused on problems in marketing research, customers satisfaction and questionare as an instrument for collection of information. Practical part contains tasks such as familiarization with company, questionare processing, analysis of obtained data and suggestions for improvement that should carry on to enhanced satisfaction of customers.
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Telemarketing
Špicová, Martina ; Hanák, David (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis analyses problems connected with purchasing and providing information by the means of telemarketing. On the basis of the obtained imperfections, this Master’s thesis includes the proposal of the process of communication by the means of the customer line, which ensures its more effective function.
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