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The group buying phenomenon - factors leading to it's popularity and consumer position on the daily deals market from the user perspective
Sedláková, Klára ; Soukup, Petr (advisor) ; Balážová, Eva (referee)
This bachelor thesis is focused on a phenomenon of group-buying on daily deals websites, especially then on the factors leading to it's popularity and the consumer position on the daily deals market. The topic is viewed from the user perspective, which the author tries to get to by way of a qualitative research. The author relies on the sociological theory of the consumer society in which she tries to find the roots of the successfully spreading of popularity of the discused phenomenon. As well author draws on there the theoretical background for a topic of consumer position on the daily deals market. Causes of spreading out are researched by a force of an exploration of motivation factors leading users to buy there. On that account there are as well described the theoretical conceptions of motivation and needs in brief. Author conducted a series of semistructured interview in which she emphasised the meanings that the users attach to the particular action. The analytical part of thesis connects main causes of spreading out of phenomenon, theoretically grounded in the theories of consumer society, with a typical aspects of this rather new way of internet shopping and consequent consume. The second topic, the own consumer-user view on their position on this market, is discused as well there.
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The shopping centres as a lifestyle determinant
Veselá, Lenka ; Soukup, Václav (advisor) ; Opletalová, Lenka (referee)
The main subject of my dissertation is a theoretical-empirical analysis of shopping centers as a specific type of subculture. Closer analysis of the shopping center's influence on contemporary lifestyle and consumer behavior patterns is accented. The whole structure of the dissertation is divided into three main thematic sections: 1. Shopping centers in the process of globalization and unification of human culture. 2. Shopping centers as a specific type of institution and subculture. 3. Shopping centers as a determinant of contemporary lifestyle. The source of information and data utilized for processing this dissertation are both theoretical literature and practical observation in Prague's shopping centers. The main goal of my dissertation is to contribute somehow to the phenomenon of consumer behavior in the postmodern culture. Key words : consumer society, shopping centre, consumption, corporation
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Reflection of mass media in antiutopian literature written in 20th century
Ševců, Josef ; Halada, Jan (advisor) ; Kučera, Štěpán (referee)
The aim of this bachelor thesis is to highlight the various aspects of the mass media in selected novels of antiutopian literature written in the 20th century. It analyzes three novels exclusively. It is Brave New World written by Aldous Huxley, George Orwell's 1984 and Fahrenheit 451 written by Ray Bradbury. The thesis summarizes the different narrative structures of selected works with an emphasis on confronting individuals with the mass media. It examines the function of the mass media, which is expected from them to the needs of the state, analyzing the media from a technical perspective and describes the parallels between the mass media-oriented themes. In particular, however, it validates the importance of mass media in correlation with the current state of society and gives examples how the vision of the authors described the present society.
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What to do with it?
Stojanovová, Veronika ; Havlásek Tatarová, Lucie (advisor) ; Raudenský, Martin (referee)
Focus of Work: theoretical study with suggestions of application of the topic in the art education Subject: human needs and the consequences of their fulfillment, recycling as a more friendly approach to environment, reuse of waste in the fields of visual arts, design, and within the frame of the ,,Do It Yourself " phenomenon Objective: to point out recycling as a creative activity arising from artistic improvement of waste materials Contribution, knowledge: interdisciplinary studies, monitoring of various ways of utilization of waste, work with waste materials
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Lifestyle and social capital "active young generation".
Bajerová, Kateřina ; Šafr, Jiří (advisor) ; Soukup, Petr (referee)
Diploma thesis "Lifestyle and Social Capital 'active young generation'" discusses the background of the relevant theoretical anchor, the two dimensions of individual life in society - the lifestyle that is in this work conceived as a space for identity formation (through the dimension of consumerism) and it operationalize the concept of leisure sports and related sportive activities, the second dimension is the theme of social capital, in accordance with its structural components (egocentric individual networks) and cultural aspects (defined by degree of tolerance and social trust ). The aim of this work is through the empirical sociological analysis of representative survey ISSP 2007 Volný cas a sport and Distinkce a hodnoty 2008, map to the active lifestyle of the individual in its socio-demographic and socio-economic determinants, monitors the process of sport socialization within the family and close friends and value preferences and orientation, the which may be active in leisure sports potential impact. In conclusion, this work deals with effects of sports on the components of social capital.
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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Magazines for women today: a shop-window of consumerism?
Študencová, Andrea ; Vochocová, Lenka (advisor) ; Hejlová, Denisa (referee)
The graduation thesis Magazines for women today: a shop-window of consumerism? focuses on analysis of editorials in periodicals Blesk pro ženy and ELLE. I analyzed the year 2009 by using qualitative content analysis. In this thesis I am trying to find out how much these editorials are engaged in consumerism and how much they are appealing to the consumer life style. I was also interested in values connected with consumerism and in the ways the consumer life style is being tied in the editorials. By using semiotic theories, sociology and critical media studies literature I am decoding that the pleasurable images and editorials are primarily rooted in the economic system of consumer goods distribution. This thesis is devoted to anyone who is interested in women's magazines and their economic background.
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Masculine Identity in Chuck Palahniuk's Early Novels
Ondrášek, Jakub ; Ženíšek, Jakub (advisor) ; Chalupský, Petr (referee)
This MA thesis deals with the masculine identity of the three main male characters of Chuck Palahniuk's early novels Fight Club, Survivor and Choke. It consists of two parts. The first theoretical part briefly explores anthropological and sociological notions of masculinity, with the focus on the manhood in the contemporary USA. As such it serves as the theoretical basis for the second part of literary interpretation. There the masculine identity of the three main characters is discussed. As all the three characters experience the same development of masculine identity, the interpretation advances along this progress. Its stages are identity crisis, turning to the traditional male strategies, rejecting those strategies and searching the basis of one's identity in a personal relationship.
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Struggle between civilization (culture) and nature (attempts forming a cultural maturity strategy)
VAVROUŠKOVÁ, Edita
People are not aware of the fact that we are living on the edge of a serious ecological disaster. One fifth of the population could afford to pollute our planet while these people are enjoying prosperity before the ecological problems begin directly to affect them, as the main culprits. The thesis is divided into seven parts. In the first part I analyze the roots of a conflict between culture and nature, the development of a relationship between humans and nature from the beginning of their existence and two evolutionary lines, cultural and natural. Further I explain the heart of the ecological disaster as well as an anti-natural characteristic of technology. In the second part I deal with the turning points in the evolution of technology. In the third part, I analyze the impact of technology and information on the time and the human labour. The fourth part is devoted to the analysis of the development of economy from the original gatherer-hunting economy to the today's modern economy. In the parts, five to seven, I analyze who is responsible for the depleted and devastated nature. Is it market economy, party politics or consumer society? The seventh part is engaged in the history of consumer society. The eighth part is focused on possible solutions to the conflict and on the ways how people could find way back and behave the way that they would not devastate natural systems from now. In the research part I am engaged in a question if we realize that our consumption of any various goods would have to be adequate and if we as humankind are willing lower our sights or if we are not interested in our future. I choose a qualitative research method for collecting data. A questionnaire is created for the purposes of my research. The questionnaire is divided into five parts focusing on social structure, transportation, consumption of energy, water and food. The research question is not answered clearly, the results differ in particular areas of consumption. In the area of transport 68 % of respondents use their own vehicle for the transportation to their work and they are not willing to change it. In the area of energy 69 % of respondents are not willing to lower the temperature while heating the rooms they live in. However, another result is more propitious. Only 26 % respondents of the quantity are not willing to invest into thermal insulation. 21 percent of respondents are not willing to refuse usage of domestic appliance or lower consumption of energy. Although the global scarcity of water is perceived as a serious or rather serious problem by 95 % of respondents only 56 % of them do not save water or they do not have any general knowledge about their own water consumption. Appliances saving water are not used and also would not be used in the future by 30 % of questioned people. 36 % of respondents throw away food into the waste but 80 per cent of them are willing to think more about what they buy and how they could use their unconsumed food. The thesis could be used by interested people (sociologists, teachers of ethics, etc.) as a research of thinking of common population and also as a foundation for thinking about nowadays values orientation of the society. Furthermore, it could be used as a study material for further consideration related to the willingness of people to re-evaluate their requirements in connection with our future generations. Keywords
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