|
|
Marketing strategy
Pospíšilíková, Vendula ; Kašpar, Michal (referee) ; Schüller, David (advisor)
The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
|
|
|
Company Marketing Mix
Valouch, Vladimír ; Chovan, Peter (referee) ; Kaňovská, Lucie (advisor)
Master’s thesis is focused on the marketing mix of the QUICK bistro. In the theoretical part are described important concepts of marketing and selected analysis. Then in the analytical part are listed the information about the company, but particularly the analysis of the business environment, the marketing mix and the SWOT analysis are performed by defined theoretical basis. The last part of the thesis includes possible suggestions for improvement marketing mix of the company.
|
|
|
Business Plan - foundation of a new fashion store
Bonomová, Nella ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.
|
|
|
Proposal for Establishment of Small Company
Bráblík, Richard ; Mihola, Petr (referee) ; Koráb, Vojtěch (advisor)
The presented thesis aim is to establishment a competitive business on a basis of a well prepared, viable business plan. A sport center will be designed for its purpose. The sport center wíll offer physical activities, space rental, its own sales and hospitanty. Porter’s Five Force Analysis, SLEPTE Analysis, Market Survey by Questionnaire Survey and SWOT Analysis were used to solve the problem. Privotal chapter is Custom design solutions, which are devided according to the individual subchapter of the business plan. The aim of the thesis is to create a small business.
|
|
|
Business Plan - establishment of fitbox centre
Albrechtová, Monika ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The topic of this thesis is the formation of a business plan for the establishment of the FitBox center A&M in the city of Litovel. Based on the theoretical findings applied into the practical part of the thesis, the current state of the market and the opportunities for establishing the specified business will be determined predominantly via analysis. The calculation of expenses is one of the main pillars for the actual proposal of said business plan.
|
|
|
Marketing Strategy Proposal
Rozsypal, Jakub ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
|
|
|
Business Plan for Raspberry Paradise
Dudová, Nikola ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
This diploma thesis is worked out as a proposal for a business plan for establishing a small company in the area of agriculture primary production. The worked out business plan is based on analysis of the environment for the new company and from primary research. Theoretical part of the thesis deals with basic concepts which are related to business activities in the current condition. The proposition part consists of a proposal itself for the new business plan and the perspectives of implementing the plan and also risk that come with it.
|
|
|
Marketing Mix of the Company
Bilík, Tomáš ; Horáková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.
|
|
|
Marketing Strategy for the Selected Company
Rehuš, Martin ; Bordera, MBA Víctor (referee) ; Chlebovský, Vít (advisor)
Má diplomová práce se zabývá marketingovou strategií hotelu Medplaya Hotel Bali, což je tříhvězdičkový hotel, který se nachází v těsné blízkosti města Málaga ve Španělsku. Je tvořen třemi připojenými budovami, které tvoří moderní rekreační komplex. Teoretická část definuje pojmy související s marketingovou strategií, které pak slouží ke zpracování analytické části. Na základě výsledků výzkumu dotazníků a základních analýz vnitřních a vnějších faktorů budou navržena doporučení pro rozvoj a zlepšení služeb Medplaya Hotel Bali.
|
|
|
Business Plan for Jazz-Club
Bartušek, Tomáš ; Heloňa, Pavel (referee) ; Veselý, Josef (advisor)
This diploma thesis is targeting on creating business plan for jazz club and meeting point in city Brno. The thesis is divided in three parts, which are theoretical ground of work, analysis and solution part. Goal of theoretical ground is to learn basic theoretical knowledges needed for creating business plan. The author is rating conditions on targeted market in analytic part and in the solution part the author creates the business plat itself with all the necessities.
|
guest ::
