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Marketing mix of civic association active in cycloturism
Březík, Jan ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The bachelor thesis focuses on the evaluation of the marketing mix of the civic association Cyklo Klub Kučera Znojmo, which provides services for its members, companies and authorities. The thesis is divided into two basic parts. The first part refers about marketing and marketing mix in a theoretical way, the second part describes the Cyklo Klub Kučera Znojmo itself together with its commercial and non-profit activities. The thesis focuses mainly on the marketing communication and communication channels. The current marketing activities of the Cyklo Klub Kučera Znojmo are evaluated in the end of the thesis together with possible improvements for the marketing communication.
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The influence on active labour-market policy and its financing after European Union accession
Rejžková, Veronika ; Vostrovská, Zdenka (advisor) ; Kubelková, Karina (referee)
The thesis conducts an analysis of active labour-market policy and its support in the framework of the European Social Fund. The first section is specialized in labour policy and described documents of European Union in this framework. The second section of the paper focuses on active labour-market policy -- its development, implementation, tool kit as well as its reaction to European Union requirements and a subsequent efficiency evaluation of a number of programmes aimed to support the active labour-market policy. The next section assesses the achievability of quantitative targets of the Lisbon strategy which the Czech Republic should meet by 2010, i.e. whether we are on track to meet these targets. We aim to determine the achievability of targets using an analysis of employment. The following important section looks at labour policy expenditures in the Czech Republic, their change over time and particularly after the European Union accession in 2004, since when the Czech Republic has been able to draw financial support from the European Social Fund. The last section therefore deals with the European Social Fund, in particular with the implementation of projects, assessment of their impact on employment growth and recommendations for improvements in the efficiency of their execution.
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