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Business ethics
Stiborová, Hana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
This thesis covers with problems of business ethics on both macroeconomic and microeconomic level. It is focused firstly on specific expressions of ethical business approaches but at the same time it represents theoretical methods how one can achieve them. This thesis states that the basic principle of business ethics is a principle of long-term existing and sustainability. Similarly, it refers to modern trends in ethical business such as sustainable consumption and Fair Trade. The thesis evaluates current situation in companies' ethical manner and moreover, it describes an example of the company Marks&Spencer as a one of the leading corporation in the area of business ethics. Accordingly, it is a proof that ethics and business are not an oxymoron but they go hand in hand.
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How to set up business (analysis of business plan)
Šebl, Roman ; Dvořáček, Jiří (advisor) ; Šustr, Ondřej (referee)
This paper is focused on a rookie entrepreneur who is starting a middle size business in the express package delivery business. The theoretical asks questions that a young businessman should give some thought. In particular it is a guideline how to assemble a successful business plan that attracts the creditors and other interested parties. It tells him how present his ideas in the right way and what should be avoided in the starting faze of a business. In the practical part the author tests working hypothesis, puts together the founding budget, expected profit and loss statement in the first year of the business and also the expected value of cash flow. The main hypothesis is the viability of the undertaking in market conditions. This hypothesis is being reinforced by the calculations in the estimated financial plan as well as the marketing research that concludes that for this kind of business there is still enough space left. But it has to be a cheap and quality business. The values of the return on assets and return on equity are examined in the reference to the risk-free interest rate and thanks to that we can identify how big the risk-bonus is for the investor. In conclusion of the paper gives the author a solution how to even improve the ROA and ROE, the net profit and cash flow. Thanks to that the risk-bonus of the undertaking is even higher.
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How to establish a company
Veselý, Jiří ; Čapková, Tereza (advisor) ; Dvořáček, Jiří (referee)
In my work I decided to create two parts, first one is teoretic part in which I describe important phrases, types of companies, business plan ect., in practic part I create my own business, it is a multifunctionning sport centre, called Sport centrum s.r.o..
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Franchising as a method of entering the market
Volkhina, Margarita ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The aim of my diploma was to get familiar with franchising.To get aware of its main characteristics, to work out franchising project in McDonalds. I have devided my diploma in two part.The first one is devoted to definition of franchising generally.Some useful information about its history, merits and dimerits, conditions of cooperation. In the second part I have valued the prospects of thriving due to enterprising under McDonalds brand.
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DMS systémy a workflow
Jakeš, Jiří ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
This work refers to systems for document management (DMS) and support of inside processes by integrated workflow modules. The work contains main reasons for implementing DMS, benefits from it, functionality of typical DMS systems, it defines components of system and status on relevant market, and also trends of future direction. This work is focused on practical use and try to find a way from technology to business.
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