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The Meeting of Czech and American Cultures in Managerial Practices
Bátorek, Miroslav Štefan ; Nový, Ivan (advisor) ; Říha, David (referee)
The aim of the diploma thesis is to provide a comprehensive picture of Czech and American cultures, not only in their interaction. This picture will be the basis for learning and understanding of both cultures and their mutual differences. A detection of cultural specificities, their clarification and explanation of their causes is a fundamental concern of this thesis. The main issue of the research is to uncover cultural differences and related cultural clashes. The second aim of the diploma thesis is building a list of potential cultural clashes and final recommendations for the Czechs to know how to prevent these conflicts.
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Czech-Arab Cultural Standards
Holá, Kristýna ; Khelerová, Vladimíra (advisor) ; Vojtíšček, Zdeněk (referee)
This master thesis is focused on Czech-Arab cultural standards. The main aim of this work is to define Czech-Arab cultural standards and compare them with the theory. The teoretical part of the thesis concentrates on culture, intercultural communication and Hofstede's and Trompanaars's cultural dimensions and also Thomas's cultral standards. The practical part of thesis is focused on the United Arab Emirates, basic information about Emirates, history, arab culture and religion and in the practical part are identified arab cultural standards and they are compred with theory. At the end of the thesis are provided recommendations to Czech travelling to the United Arab Emirates. Key words: culture, culture dimensions, Geert Hofstede, Fons Trompenaars, cultural standards, Alexander Thomas, Czech republic, Czech people, the United Arab Emirates, Arab people.
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Happy Season - project on the support of regional music bands from the Pardubice region
Karas, Martin ; Riedlbauch, Václav (advisor) ; Kubaš, Mario (referee)
The thesis presents a project on the systematic development of possibilities of enhancing activities of amateur music bands in the Pardubice region. The goal is to investigate the situation of young bands with the regional scope of activities and based on the findings establish a project that would be able to support them in necessary areas. At the same time there is a goal to set project operation parameters so that the project would be economically stable. The thesis also surveys the possibilities of external financial support and proposes a strategy on the ways of obtaining these funds. The questionnaire survey which focuses on the project potential addresses concrete bands
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Czech-Portuguese and Portuguese-Czech Cultural Standards
Reicheltová, Kateřina ; Křečková Kroupová, Zuzana (advisor) ; Khelerová, Vladimíra (referee)
The aim of the thesis is to reveal Czech-Portuguese and Portuguese-Czech cultural standards by using the method of the in-depth interviews with respective respondents. The thesis is divided into two parts - theoretical and practical. The theoretical part introduces the important concepts underlying the practical part. At the beginning of the practical part, the author describes Portugal, its geographical, demographic, historical, economic, political and social background. The following is also a form of Czech-Portuguese relations since their establishment till the present days. The rest of the practical part is devoted to the methodology used, the target group, the description of interviews done and the research of Czech-Portuguese and Portuguese-Czech cultural standards itself. In conclusion, the author presents some tips and advices for Czechs planning to go to Portugal for private or professional reasons.
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The Significance of Public, Cultural and Economic Diplomacy in Terms of Czech-Korean Bilateral Relations
Kolišová, Anna ; Dianová, Markéta (advisor) ; Černá, Jitka (referee)
The Diploma thesis on "The Significance of Public, Cultural and Economic Diplomacy in Terms of Czech-Korean Bilateral Relations" is dedicated to the both official and informal relations between the two countries, the Czech Republic and the Republic of Korea. At first, the author focuses on the history of international relations and defines all related factors. This is followed by a comprehensive definition of each of the types of state diplomacy. The Thesis is also expanded by selected methods that enable to assess the overall perception of countries by the rest of the world. The primary objective of the thesis are Czech-Korean bilateral relations in the historical as well as contemporary context. Their development has certainly undergone significant changes within the last 25 years. The mutual relations are defined by strong differences, but also by surprisingly analogous aspects in the historical, political, cultural or economic fields. It can be assumed that the interfaces encourage further cooperation between the government, the business community and the public, too, creating productive and strategic partnerships with the impact on national economy.
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Intercultural Communication and Cooperation in the Context of the Czech – Spanish Business Environment
Straková, Barbora ; Nový, Ivan (advisor) ; Dědina, Jiří (referee) ; Castillo, David Andrés (referee)
The main aim of this dissertation thesis is to explore a different view and contribute to the research in the area of the intercultural communication and cooperation. In this thesis we are trying to examine two different cultures from the point of view of the cultural standards. To be able to gain a comparable and trustful outcome, the research was conducted on a specific group of Czech and Spanish business managers and employees. The main common characteristic of the members of this specific group was determined based on at least half a year of interactive communication within Czech -- Spanish international cooperation. Given the current situation of the increasing globalization process, compounded by integrating cultures, we believe that the above mentioned topic is highly valuable for daily management skills and employees' relations. We find it very important to pay more attention and give more thought to this issue, as the correct communication is one of key means to successful business management and cooperation. It is obvious that misunderstandings in communication and cooperation within the managing teams might lead to fatal breakdowns. It is no longer possible to overlook the strong influence of the globalization process. This fact should be taken into a serious consideration by leaders of the universities and multicultural companies. This should be followed by the integration of new management methods corresponding to the changes and new influences in multicultural entities. With respect to the structure and wide range of the changes brought into the companies by the globalization process, it was a real challenge to fulfill the goals of this dissertation thesis based on the realized qualitative examination research. An important output of this research is the identification of key differences within the above specified tested group. These differences arise from specific thinking and behavior which lead to different attitudes in regards to managing both life situations and a professional career. Based on these findings, we suggest classifying the Czechs and the Spanish into particular existing theoretical models. Good understanding of the key differences coupled with the theoretical knowledge allows us to suggest some suitable recommendation, tips and tricks for a better mutual communication among Czech and Spanish managers and employees on both professional and personal levels.
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Chování spotřebitelů na trhu kulturních akcí
Malinová, Tereza
Malinová, T. Consumer behavior on the culture market. Diploma thesis. Brno: Mendel University, 2014. This diploma thesis deals with consumer behavior and decision making on the market of cultural performances. The main objective is to determine the factors which affect decision making process of consumers and their will to buy a ticket for performance. Another goal is identification of the relevant segmentation criterion. Five segments were identified. These segments were named as: Young, Relax, Hobby, Active and Profiled. The segments are described and characterized with regard to individual elements of the marketing mix. This thesis also provides recommendations for managers of the cultural institutions in order to improve their services. The thesis includes a case study applied to the music group Hradišťan and the institute Culture Club in Uherské Hradiště. Results mainly come from the primary data obtained via question survey (n = 505).
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European mobility of students in Erasmus programme with intercultural focus
Trávníčková, Michaela
The diploma thesis is focused on the cultural patterns and motives the Czech and Belgian students are influenced by when selecting a country for their Erasmus+ exchange study programme. Further, a development of students' soft skills after the exchange programme as well as their attitude to further international mobility is analyzed. After a realisation of primary and secondary research, a relationship was revealed between the individualism dimension of selected countries and students' home country, confirming the hypothesis that the Czech and Belgian students choose more individualistic countries. Further, there was proven a positive correlation in terms of the development of a student's skills. Also, the students tend to be more mobile within Europe as well as worldwide. In the end, the benefits of Erasmus+ exchange study programme are discussed and suggestions aimed to the representatives of department of the foreign affairs proposed.
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