Original title: Marketingová strategie
Translated title: Marketing Strategy
Authors: Horáková, Ilona ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: 4P; art; Arts marketing; culture; distribution; marketing; price; product; promotion; research; strategy; theater; 4P; Arts marketing; cena; distribuce; divadlo; kultura; marketing; produkt; propagace; strategie; umění; výzkum

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/45494

Permalink: http://www.nusl.cz/ntk/nusl-193749


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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