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Rebranding of the Czech Republic
Čejpová, Ilona ; Mikeš, Jiří (advisor) ; Valentová, Jana (referee)
Czech Tourist Authority, CzechTourism, decided in 2011 to start a longterm process of destination brand rebranding.The aim of this thesis is to evaluate and analyze the effectiveness of the activities carried out so far in all steps.The thesis is divided into several parts, the first part concentrates on brand and image of the country, the second part is focused on corporate identity, the content of the third chapter is a theory about rebranding. Practical part contains a sum of activities and events throughout the history of the country affected the brand as well as the reasons for the rebranding and problem areas. In conclusion various steps of CzechTourism and designs of visual identity are evaluated and analyzed and a few next steps are recommended.
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Significance and Design of The Logo
Markvart, Jiří ; Čermák, Radim (advisor) ; Bedřichová, Jana (referee)
This bachelor thesis is devoted to the logo as an important element in the presentation of the company, organization, product, and, in some cases, also social and cultural events or people. The thesis is divided into two parts. The theoretical part explains the importance of the logo itself and describes its role in visual presentation. The differences between logos are discussed according to logos' purpose and design. Attention is paid both to logos in the commercial sector and of municipalities and state institutions, where visual presentation has made significant progress in recent years. The practical part is devoted to the creation of the logo itself and describes the methodology from the client's assignment of the project to the release of the style guide. It describes all important steps in the creation of a logo and discusses different options and variations that may occur during the process. The purpose of this thesis is to establish a clear overview of the significance of the logo as a major element in the visual presentation of a company or an organization, followed by guide to the entire process of creating a logo. Both parts together should provide the reader with a sufficient basis for understanding this issue.
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Creation and finalization of programming projects in Imagine Logo
PINDRYČ, Bohuslav
This thesis analyzes the creation and the finalization of projects of Imagine Logo. Beginner programmer, after mastering the basic techniques and understanding the principles of programming, often starts his own larger projects. To succeed in such project, he has to master a lot of knowledge and principles. The thesis should help the beginner programmers, to properly create and implement their solutions in Imagine and properly finalize it after that. It will show, how to use the keyboard to control their application, to use multimedia files, store graphical variables etc. This thesis should serve as a user guide for beginner programmers, who would like to use the Imagine environment to create a project of high quality. The examples will be used to demonstrate principles that should represent an inspiration for the readers by creating their own projects.
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Prezentace České republiky v rámci Evropské unie
Kohout, Pavel ; Puchýř, Milan (advisor)
Práce analyzuje současný stav prezentace ČR v zahraničí a její význam v 21. století. Základem je podrobná analýza struktury orgánů státní správy, forem a obsahu jejich aktivit, míry celkové koordinace. V souvislostech práce dále zkoumá vliv aspektů image na sílu značky ČR a důvody pro provedení koncepčních změn. Zabývá se otázkou použití jednoslovného názvu ČR v zahraničí. Charakterizuje Koncepci jednotné prezentace ČR, její cíle, směry a nástroje. Popisuje již realizované kroky - jednotný vizuální styl ČR, jeho vznik, podobu, vizi a nový internetový portál ČR.
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Analysis of the logo as a part of the corporate identity in Samcor, ltd
Uhelová, Barbora ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis analyses the logo as a part of corporate identity in Samcor ltd. It examines the existing elements of corporate identity in terms of theoretical and practical use. Through empirical analysis using quantitative research methods such as face-to-face interview and questionnaire survey, it tries to map the company's intention of using logo according to competition, originality, to remember and further use in the existence of corporate identity in Samcor, ltd.
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marketing of the automobile companies
Khachukaeva, Bella ; Vávra, Oldřich (advisor)
As the topic of my bachelor thesis I have chosen the marketing of automobile companies. In my opinion it is quite modern theme, which is really interesting for me, regardless the fact that I am a woman, even when someone told me that this topic is more appropriate for men. The purpose of my research is to explain basic mechanisms occurring in the automobiles' market, what are the main factors of automobile marketing, what does the proper marketing strategy consist of. The focused area of my work is very wide and includes not only European markets, but also Russian, american and other countries', because practically every developed country more or less is engaged into the automobile industry. Global marketing strategy of automobile companies includes methods due to which companies promote their products not only on domestic market but also around the world, because if the company wants to be competitive, it has to enter foreign markets.
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Instruction of basic of Object oriented programming in Imagine
ZIKMUND, Miroslav
This thesis focus on object oriented programming in Imagine Logo. There is a lot of object oriented programming languages (Java, C++, C#, Python?) and they are often used for developing of programs. Experts of OOP bring up several approaches how to teach OOP. One of them is ?object first?. Approach says that students should start working with objects from the first lesson. Imagine Logo is good platform for this approach. Imagine Logo set up a little different view on OOP from common OOP languages (Java, C#?). For that kind of teaching is necessarily to have some teaching materials which allow this approach. This thesis should provide the way how teach OOP in Imagine Logo. It provides some tasks and pupils sheets that leads student through the settings of implicit information of objects, cloning, building classes, using of object procedures and variables and inheritance. I will show the principles of object programming on some examples built up in Imagine Logo.
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The Analysis of the pupils' work with the program "Obkreslovačka"
VÍTKOVÁ, Tereza
The main goal of this work is to chart interaction of children with the {\clqq}Obkreslovačka`` game. I primarily focus on various strategies for solving exercises where pupils are supposed to encircle certain shapes. I propose and describe three different strategies and evaluate their existence. Part of this work is a statistic compilation of pupil´s success rates while solving exercises from individual sets as well as the statistics of success of each set. I examine the way how children work with this program {--} what problems do they have, what is easy for them and which exercises cause them the biggest problems. I focus on the differences between boys and girls while using concrete strategies and the differences while solving exercises. I am evaluating the suitability of the ``Obkreslovačka{\crqq} game for pupils and recommending this game to a specific age group. Part of my work is based on theoretical knowledge and supplemental data, part is based on my own practical experiences. practicalexperiences.
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Imagine supported multimedial education
PECHOUŠEK, Petr
The goal of this bachelor work is to create a methodical manual for development environment Imagine. This manual deals with the use of its multimedia objects and tries to explain basic conceptions and technical informations, that relate to multimedia. For this porpuse is for better understanding and illustation made a set of projects implemented in Imagine.
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