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Cultural aspects of international marketing communications companies L'Oréal and Oriflame
Kredatusová, Petra ; Novák, Michal (advisor) ; Štrach, Pavel (referee)
This thesis is focused on cultural differences and their influence on the usage of marketing tools of specific companies in various markets. The thesis evaluates the effect of the cultural environment on companies' communications with consumers. There are analyzed American, Indian and Chinese websites of cosmetics company L'Oréal and websites of selected brands of consumer cosmetics that come under L'Oréal. In the second part the German, Indian and Chinese catalogues of cosmetics company Oriflame are analyzed. Analysis of selected marketing tools of both companies is mainly based on findings of Geert Hofstede and the studies that follow-up his work and also on findings of Edward. T. Hall. The analysis revealed that both companies have shortages in the adaptation of usage of marketing tools in different cultural environment. Therefore, a proposal of conception that could help to eliminate the shortages and provide a better adaptation of marketing tools in different cultural environment was recommended.
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Intercultural Training in Business Practice
Neznajová, Kateřina ; Zadražilová, Dana (advisor) ; Gartner, Michal (referee)
Master's thesis on Intercultural Training in Business Practice deals with the intercultural communication, opportunities for its improvement through intercultural training and actual practices in czech companies when using it. The theoretical part defines the concepts of culture, intercultural communication and intercultural training. The practical part includes research in firms in the czech market through a survey and case study in a chosen company. Based on the findings, the last part of the thesis includes proposals, how should companies use intercultural training and what are their options including a summary of their main advantages and limitations.
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Intercultural Communication and Cooperation in the Context of the Czech – Spanish Business Environment
Straková, Barbora ; Nový, Ivan (advisor) ; Dědina, Jiří (referee) ; Castillo, David Andrés (referee)
The main aim of this dissertation thesis is to explore a different view and contribute to the research in the area of the intercultural communication and cooperation. In this thesis we are trying to examine two different cultures from the point of view of the cultural standards. To be able to gain a comparable and trustful outcome, the research was conducted on a specific group of Czech and Spanish business managers and employees. The main common characteristic of the members of this specific group was determined based on at least half a year of interactive communication within Czech -- Spanish international cooperation. Given the current situation of the increasing globalization process, compounded by integrating cultures, we believe that the above mentioned topic is highly valuable for daily management skills and employees' relations. We find it very important to pay more attention and give more thought to this issue, as the correct communication is one of key means to successful business management and cooperation. It is obvious that misunderstandings in communication and cooperation within the managing teams might lead to fatal breakdowns. It is no longer possible to overlook the strong influence of the globalization process. This fact should be taken into a serious consideration by leaders of the universities and multicultural companies. This should be followed by the integration of new management methods corresponding to the changes and new influences in multicultural entities. With respect to the structure and wide range of the changes brought into the companies by the globalization process, it was a real challenge to fulfill the goals of this dissertation thesis based on the realized qualitative examination research. An important output of this research is the identification of key differences within the above specified tested group. These differences arise from specific thinking and behavior which lead to different attitudes in regards to managing both life situations and a professional career. Based on these findings, we suggest classifying the Czechs and the Spanish into particular existing theoretical models. Good understanding of the key differences coupled with the theoretical knowledge allows us to suggest some suitable recommendation, tips and tricks for a better mutual communication among Czech and Spanish managers and employees on both professional and personal levels.
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Cultural Anthropology in Nursing
CARBOLOVÁ, Marcela
Cultural anthropology as a scientific field studying diverse cultures has been incorporated into the field of nursery and it helps medical professionals to acquire specific cultural information enabling them to provide appropriate, efficient, individually-based care, support in health as well as in illness to the individuals and communities from a different cultural environment. The Czech Republic carried out investigation of diverse ethnic groups but did not implement investigation of the specific needs of the Polish minority group. The objective was focusing on mapping the approach of the Polish nationals to their health, on identification of their lifestyle, their approach to prevention, their attitude to home care and the specifics in the approach to dying. Hypotheses: H1 Statistically, the Polish minority group population with higher education shows better results in their approach to their health than the Polish minority group population with elementary education. H2 Younger women of the Polish minority group population with elementary education are more prone to agree with the statement on importance of attending preventive examinations by gynecologist than older women. H3 Based on the statistical assessment the Polish minority group population with higher education gives higher preferences for preparation of meals and catering based on both cuisines (Czech and Polish) than with elementary education. H4 Men of the Polish minority group population occasionally consuming alcohol are statistically significantly prevailing over women of the Polish minority group population occasionally consuming alcohol. H5 The older Polish minority group population has higher frequency of activities with the family than the younger Polish minority group population. H6 The confession of faith of the Polish minority group population significantly affects their approach to abortion compared to the nonbelieving population. H7 Older women of the Polish minority group population give more frequent preference to home care services than men of the Polish minority group population. H8 Women of the Polish minority group population more frequently require attendance of family members when dying than men. Methodology: The research part of the work was carried out by the method of quantitative research investigation. The selected set consisted of 277 persons. The results: 94,90 % of the respondents agree that they take care of their health. However, H1 regarding approach to health was not confirmed. By comparing the results of the investigation we found out that more than 75 % of the respondents take proper prevention in all cases. H2 focusing on prevention was confirmed. The level of consummation of vegetable and fruit in case of the Polish national minority group is higher than the level of the Czech population. H3 was confirmed by testing. H4 connected with consummation of alcohol was not confirmed. This was confirmed in the research investigation; however, H5 was not confirmed. The result of 88.40 % respondents who confessed their faith has not impacted the result of H6 which was not confirmed. The objective of the work included also identification of the attitude and experience with home care agency which was indicated by 46.60 % respondents. H7 was not confirmed. We were surprised by the identified attitude of the respondents to their faith in live after death, to attendance of family members or a priest in case of dying when in all cases more than 20% respondents responded that they did not know. H8 was not confirmed by testing. Conclusion: The thesis gives a summary of information on the Polish national minority group living in the Těšín region of Silesia. The final thesis outlines a proposal for a Standard of nursery care of the Polish national minority group. The results of the research investigation will be also presented at conferences. This thesis may be used by students of the nursery field as a teaching material.
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Czech-german cultural differences in german company from the point of view czech and german workers.
ZELINKOVÁ, Dominika
The work deals with the contrasting the Czech-German cultural standards, both generally and specifically in the German travel agency Wolff Ost. Reisen, which has one of the branches in the Czech Republic. The study describes and characterizes the different cultural dimensions and standards, including theoreticians, who deals with the various dimensions. Part of the work is devoted to characterize the specific Czech-German cultural dimensions and standards, from the Czech and also from the German point of view. The outcome of this work is a survey, which was conducted by the company in Germany and a branch in Prague. The work also includes research methodology and characteristics of the enterprise. A separate chapter is devoted to evaluation of the survey.
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Work in a multicultural team
Lojková, Jaroslava ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The diploma thesis deals with the specific functioning of multicultural teams. It is divided into two parts. The theoretical part analyzes the terms culture, cultural dimensions and stereotypes, intercultural perception and cultural adaptation. It also focuses on a multicultural team itself, its advantages and disadvantages, intercultural communication and multicultural team effectiveness. Furthermore, the diploma thesis deals with the motivation of workers. The practical part explores, based on the findings from interviews and questionnaires, multicultural teams in Accenture.
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Intercultural communication and cooperation CR-USA
Novotná, Alena ; Nový, Ivan (advisor) ; Jarošová, Eva (referee)
The master thesis "Intercultural communication and cooperation CR-USA" deals with the identification of cultural differences between the CR and USA and also with finding differences in communication. Based on that provides recommendations for effective communication and collaboration from the Czech side. Attention was paid to the creation of American cultural standards from the Czech point of view, which were developed based on structured questionnaires and interviews, as well as from my own experience with American culture. The theoretical part is devoted to clarify the concepts of intercultural management and psychology. Attention was also paid to cultural standards and dimensions, which were published by other authors. Outcome of this thesis are tips and suggestions for people who work or plan to work with Americans in the future
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Intercultural communication focusing on the Czech - German Cooperation
Koblížková, Beáta ; Hubinková, Zuzana (advisor) ; Mejzlíková, Michaela (referee)
The first part focuses on the theoretical knowledge required for the research part of the Bachelor's Thesis. This section defines basic concepts of this work as communication and culture. This section focuses primarily on the specification of intercultural communication between Czechs and Germans, to established cultural standards and their comparisons. The second part of is focused on the practical application of theoretical knowledge in the previous section. The main objective of this work is to identify from personal experience of respondents how they look on the opposite culture, whether is during the development of both cultures any change in the established cultural standards and where they produce the most common problems in communication. Research method is direct electronic questioning Czech and German respondents to complement and extend previous method is used the method of personal interview. The result of the research is in the confirmed or disproved hypotheses, which are summarized in the conclusion, together with my own opinion on the subject thesis.
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