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Factors of localization of economic subjects in Euroregion Labe
Suchá, Tereza ; Kramulová, Jana (advisor) ; Damborský, Milan (referee)
The present bachelor work deals with evaluation of location factors that are crucial for economic subjects when they localize their residencies and which undoubtedly affect the overall structure of the national economy. The goal of this work is to characterize the most important location factors that led the companies to place their residencies in the Euroregion Labe. In the theoretical part the historical development of location theory is introduced. Furthermore, major economic aspects which play role in locating firms are defined as well as several spatial analysis indicators are explained. The practical part is focused on the summary of euroregions importance, introduction of socio - economic situation of the Euroregion Labe and the characteristics of companies located here. The final part is devoted to evaluation of questionnaire research which strives to generalize important location factors.
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The Consumer Protection and The Foodstuff Labelling
Janovská, Lucie ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
This work is focused on consumer protection especially on food labelling. It shows which information is required on packaging to indicate and the work also explains the data.Also questionnaire survey was conducted, which was used to determine consumer interest in the information presented and their use. The practical part of this work consists of evaluation research.
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The development of the eGovernment and information and communication technology in Public Administration and their imapct on buseness entities and the citizens of the Czech republic
Šťastná, Veronika ; Toth, Petr (advisor) ; Kratochvílová, Martina (referee)
Introducing electronic devices into Public Administration is a long-term process that has begun in the Czech Republic in 1990. Until the present day, a number of measures to support the advancement of Electronic Public Administration has been made. The basic changes were also made in the legislative framework, the Offices of Public Administration, and, in accordance with the strategies of the European Union, some strategic documents have been passed. All these steps have impacted Czech society, the relationship between the citizens, companies and Public Administration. In this Thesis I would like to define the causality between introducing electronic devices and subjects in the Czech Republic and at the end of the Thesis I would point out the impact of the changes on the concrete course of Public Administration. To achieve this goal I am going to use the analytical methods, the ratio analysis that explores the dependencies between the two phenomena, and casual analysis that is focused on the research of phenomena causes. The currently available data shall be used as evaluation input.
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Analysis of computer simulation of sound and its limits
Hlavsa, Ondřej ; Pavlíček, Antonín (advisor) ; Kašpar, Tomáš (referee)
This thesis is focused on the question whether it is possible to fully simulate the sound of real musical instruments on the personal computer. The opening chapters deal with basic characteristics of sound information, its perceiving and also its digital form. Futher there is an elaborate analysis of computer simulation in comparison with legitimate records. The output of this part are worded assumptions. The next parts offer a detailed look at programming approaches and methods of computer sound creation. The research leads to a hearing test in which author tries to confirm the hypotheses as well as to answer the primary question.
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Self-Efficacy and Work Efficiency
Markvart, Štěpán ; Hiršová, Miloslava (advisor) ; Kožichová, Lenka (referee)
The tagets of this thesis were to test with a chosen organization's staff how much self-efficacy depending of particular tasks affected the quality of fulfilling those tasks, to recommend suitable methods of increasing self-efficacy and to suggest a method of task formulation corresponding to social cognitive theory of man in organization. The research was done at a particular section of fiscal administration. The requisite information was obtained by questionnaire method, the received dates were compiled by the suitable statistical methods. The consequent results allowed to say there was no positive relation betwen self-efficacy during fulfilling particular tasks and the efficiency of the particular section's offices. One of the most important results was that self-efficacy itself did not affect the efficiency of the particular offices. The differences in the efficiency resulted from the managers'work. The thesis includes recommendations resulted from its targets.
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Financing of the Higher Education in the Russian Federation
Pochtyva, Iryna ; Urbánek, Václav (advisor) ; Maaytová, Alena (referee)
This diploma thesis is dedicated to funding higher education in conditions of the Russian Federation. The main aim was to create an analysis of the current system of funding tertiary education of the Russian Federation and the definition of proposals for improvement. The purpose of the first part is to summaries the economic aspects of higher education. The second chapter is strictly focused on the research and is devoted to the characteristics of higher education in terms of funding.
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Impact of BTL activities to Rexona brand on the Czech market
Nosková, Veronika ; Postler, Milan (advisor) ; Sedláková, Zuzana (referee)
The thesis describes the influence of BTL activities (especially sales promotion) to the brand development. The theoretical part covers the background which is necessary for the practical part. It focuses on the commercial communications, sales promotion, consumer competitions and brand. Because in the practical part the questionnaire is made marketing research is also mentioned. The practical part introduces Unilever CR and the role of Customer Marketing department in marketing structure. The following part introduces Rexona brand, its portfolio and also the projects which were implemented in 2008. Then the market of deodorants and distribution channels are characterized. Sales promotion of Rexona and its competitors are analyzed. Then the results of survey, which focuses on consumption and shoping habits, are interpreted. Finally the recommendations for sales promotion are formulated.
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The web analysis and design methodology MANW
Karlec, Jakub ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
The main subject of this thesis is to prepare the web analysis and design methodology, MANW. The first part of the thesis is dedicated to the definition of the methodological framework on the basis of which the methodology will be built. The framework comes out from the methodological framework MEFIS which has been accustomed to comply with specific needs of the web application and websites development. The second part of the thesis is dedicated to the research of existing methodologies for web project implementation. Based on the research, the elements of the methodologies suitable for analysis and design are selected and then incorporated into the MANW methodology. The last part of the thesis is the description of the methodology itself and description of its characteristics and elements. The goal of the diploma thesis is to prepare a simple methodology for websites and web applications analysis and design which can be used in agile web development. The methodology is described by its phases, processes, roles, inputs and outputs and other elements which are defined in the elaborated methodological framework. The output of methodology processes are the data for implementation, deployment and operation of web solutions. It was necessary to define the term methodology and define a methodological framework first in order to work out the methodology itself successfully. Another starting point for methodology design was the research of existing methodologies which also serves as an introduction to the problems of web projects implementation and provides an overview of existing tools. Output of the thesis is the MANW methodology which is a synthesis of the working experience and of a methodological framework theory. This methodology is easily modifiable and thanks to the clear process definition it can provide the companies with an effective solution of web products analysis and design.
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Work and family life interplay
Kubešová, Zuzana ; Pauknerová, Daniela (advisor) ; Králová, Tereza (referee)
The thesis is focused on work-life harmonisation in the view of state, employers and parents. It is divided from chronological and thematic aspect: past focused on analysis of historical needs for reconciliation of work and family life, present role of the state, employers and employees and future visions of today's university students, prospective parents. Three surveys were realized to support the theses. The first one applies to occupancy of kindergartens. The second one in form of interviews with representatives of prominent companies is aimed at flexible work and company kindergarten. The third research takes interest in university student's views of parental leave and role division inside the family. In the end of the thesis, improvement of conditions for work and family interplay are suggested.
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