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Possibilities of using modern technologies in teaching economics in secondary schools
Čejková, Lenka ; Krpálková Krelová, Katarína (advisor) ; Langer, Tomáš (referee)
This thesis is thematically focused on the use of modern technology in economic education at secondary schools. The theoretical part discusses the issue of modernization of education, including the presentation of the Ministry of Education document Strategy digital education by 2020. Furthermore in the context of theoretical analyzed in detail the different types of modern technology and the last chapter of this part of this thesis deals with current projects, which are designed to support the modernization of education. In the empirical part of this thesis, analyzes a survey carried out among teachers of business subject at secondary schools and pupils at a secondary school as well. The aim of this section is to use the survey to determine attitudes of teachers and students to modern technologies. And then also examine the possibilities of new modern technologies in teaching business subjects.
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Modern Technology's Influence on Consumer Behavior
Černý, Filip ; Sigmund, Tomáš (advisor) ; Vondra, Zdeněk (referee)
This bachelor thesis is focused on change in consumer decision journey as a result of new Information and digital age. It follows technological progress since middle of twentieth century till today. The thesis analyzes which new touch points were brought into the marketer-consumer relationship when new technologies emerged, how new channels have affected consumers and how brands can profit from it. To meet the aims of the work, only the most important technologies and applications are chosen. These are described in detail and demonstrated on particular examples, which I have covered during year and half long practice in an advertising agency Leo Burnett.
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Analysis and proposal of communication for Czech marketing association
Coňková, Zuzana ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
The Master´s Thesis is aimed at a marketing communication of the Czech marketing association, which is a non-profit institution focused on a development and a quality raising of a marketing field in the Czech republic. The goal of the Master´s Thesis is to analyse the marketing communication of the Czech marketing association and propose potential communication changes. The Master´s Thesis is divided into three chapters. The first chapter constitutes a theoretical basis. The second chapter is an analysis part which is composed of a communication analysis, a situation analysis, a competition analysis and a SWOT analysis of the Czech marketing association. The last chapter deals with an author´s research focused on a perception of the Czech marketing association by students of the University of Economics in Prague and deals with proposals of communication changes.
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Use of conservation technologies in meat proccesins and produktion of meat products
KUBECOVÁ, Dagmar
This thesis deals with the use of conservation technologies in meat processing and production of meat products. The aim is to gather available information on methods to extend the life of the issue of meat and meat products. In her first retrieval character are generally mentioned meanings conservation technologies and described the principles of conservation, protection and legal requirements associated with it. It further describes the various methods of preserving meat and meat products and their problems including the latest ways that are not yet instance for their high financial demands of commercially exploited. Methods for evaluating the effect of reducing or fully suppressing the activity of microbes. Following the issue of limiting the processing technology and last but not least, there is mention of Additives meat and meat products, antimicrobial substances and antioxidants. Furthermore, there are new trends in contemporary conservation and the conclusion is dedicated to the packaging of meat and meat products, which are monitored by means of long-term storage. The end is explained the principle of vacuum packaging.
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Analysis of the use of ICT in educational process in primary schools
Hanusová, Lucie ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The thesis focused on instruments of ICT, their using in educational environment of primary schools and their influence on educational process. In theoretical part, the readers get to know the concept of information literacy, opinions and ICT attitudes in education field over the years. The implementation and using of ICT in Education may have been causes by many reasons and this thesis tries to describe their advantages and disadvantages. The other chapters in this part describe some other methods of education and modern didactic instruments and their own historical development. The end of the theoretical part belongs to possible development in future of modern technologies in whole educational process. The second part presents some selected research studies from different EU countries schools. The research examines the implementation of ICT in educational process and impact of modern technologies on education in general and - basically studying. This chapter deals with the outcomes of the studies and emphasize significant findings and recommandations. The empirical part begins with description of author's own research, its realization, goals, methodics and hypothesis. In main part, author analyzes using of modern technologies and their influence on educational process based on interviews and questionnairies. In the final part, author evaluates the hypothesis and summarize all findings and achievements. Goal of the thesis is to spread information and new point of view on issue which is dealing with whole process of implementation and using of modern technologies in educational process and analysis present influence of ICT on education in selected primary schools.
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Methods and strategies for advertising holiday destinations based on modern technologies and their utilization by municipal authorities
Hofrajtrová, Helena ; Vláčil, Jan (advisor) ; Mitwallyová, Helena (referee)
The thesis inquires into public administration activities in the sphere of advertising holiday destinations. It specifically concentrates on the approach of municipal authorities regarding utilization of modern technologies for the growth of the tourist industry and increase of public awareness of their towns. In the theoretical section, the role of public administration in tourism and advertising holiday destinations is described. It focuses on introducing particular methods and strategies that can be used by municipal authorities to publicise their territories, taking into account utilization of information and communication technologies. In the practical part, utilization of the delineated strategies is analysed for selected towns. The aim of the thesis is -- on the basis of this analysis -- to assess the approach of municipal authorities to modern forms of advertising holiday destinations.
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Innovation in commerce
MARTÍŠEK, Petr
The diploma thesis "Innovation in Commerce" provides an analysis of the development and usage of up-to-day innovative technologies in trade sphere both in our country and abroad. It maps their forms and scope of usage in selected trade units, primarily focusing on modern payment instruments and self-service cash desks and, further on, also from the point of view of their development and usage in the nearest future. The thesis gives an independent solution of using up-to-date payment instruments and self-service cash desks depending on the customer´s age as well as payment forms (cash, non-cash) from z point of view of differences between "rural" and urban population. The thesis includes a proposal for the implementation of two arising up-to-date technologies - self-scanning and iBeacon technology in the Terno Supermarket in České Budějovce.
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Interaktivní portál pro jazykovou výměnu a výuku jazyků
Ševčík, Michal
The topic of this thesis is design and implementation of an application for language exchange and language learning. The purpose of this application is to offer possibilities of searching language partners based on given preferences, arranging personal meetings and providing alternative types of communications with these partners. The thesis begins with survey of the current state in the field of this topic, identifies bottlenecks of current solutions and concisely depicts the importance of knowing foreign language. Ensued part of this thesis analyzes requirements of proposed application, The penultimate part covers implementation of application based on previous analysis and includes user interface and source code samples. Final part is dedicated to summary the results, recommendations for using the application, possible extensions and opportunities for promotion of the application.
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Modern technologies and their application to tourism
ZELENKOVÁ, Martina
The main objective of this work was the identification of modern technologies in tourism. The secondary objective was to apply these technologies in tourism and propose measures to improve the situation. First, it was necessary to study literature and write the literature search. Then was carried out a field survey. The results of the investigation were used to determine how are the selected technology used by tourists. These results were also the basis for the proposed measures. These should serve businesses better adapt to the current requirements of its customers.
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Analysis of the use of new technologies for visual communication and their social impact
Kadlecová, Petra ; Sigmund, Tomáš (advisor) ; Truhlář, Filip (referee)
The work focuses on the analysis of new technologies, which are used in visual communication. This is especially the description, characterization and their use. Another section focuses on social trends that permeate contemporary Western society, and their relationship with new technologies in the field of visual communication. It deals therefore also examines the social changes and changes in the perception of individual development and dissemination of new technologies causes. Describes the important role of visual communication in today's world and the changes in society due to widespread use of modern technology. The aim is to make the analysis and therefore a comprehensive overview of new technologies and their use in the field of visual communication. Finally, the work seeks to estimate the next direction of new technologies in the field of visual communication and create a prediction of further development in the future.
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