Original title: Analýza a návrh komunikace České marketingové společnosti
Translated title: Analysis and proposal of communication for Czech marketing association
Authors: Coňková, Zuzana ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: awareness; marketing communication; modern technology; non-profit institution; marketingová komunikace; moderní technologie; nezisková organizace; povědomí

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/49172

Permalink: http://www.nusl.cz/ntk/nusl-203742


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-04-27, last modified 2017-06-30


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