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Ženy působící na poli radioaktivity
Těšínská, Emilie
The paper analyzes the scientific carrier and accomplishments of Czech physical chemist and radiobiologist Jarmila PETROVA (1900-1972) against the institutional background of education and scientific research in the field of radiology in Czechoslovakia during the first half of the 20th century, and in comparison to the activities of her male colleagues, physicists and radiologists František BĚHOUNEK (1898-1973) and Vilém SANTHOLZER (1903-1970).
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Czech-Polish Relations in Agricultural Sciences in the Inter-War Period
Mikovcová, Alena
The development of scientific institutions and evolution of research were due to the historical differences of both countries and their incompatible development during the Inter-War Period. In 1925, the signing of a Czechoslovak-Polish agreement caused a qualitative wobble in Czechoslovak-Polish scientific cooperation. The 12th International Agricultural Congress in Warsaw in the same time was a breakthrough in bilateral relations in the branch of the agricultural sciences. In 1929, the Krakow sessions of representatives of Czechoslovak and Polish agricultural organizations fixed the first common scientific program of mutual cooperation in the field of agricultural sciences at the level of agricultural research institutes in Poland and Czechoslovakia.
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Analysis of dependent samples in the market research
Mašková, Jana ; Pecáková, Iva (advisor) ; Coufalová, Petra (referee)
There are surveys carried out repeatedly on the same set of units. In connection with such research, we are talking about the dependent samples. The aim and the contribution of this diploma thesis is a summary of available methods for analyzing data from dependent samples for both continuous and discrete variables. The Czech literature has been devoted to this topic only marginally. The theoretical part is divided into two main parts for two waves and for more waves of exploration, which are further divided according to the type of reference variable. The third part is devoted to the application of the theoretical information in a market research.
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Project and programme manager's certfication as a guarantee of quality and competence
Vítek, Lukáš ; Chlapek, Dušan (advisor) ; Mengler, Zdeněk (referee)
This diploma thesis deals with project management certifications. It focuses on project and program managers and explores their relationship with the certifications and possible links to quality management. The main objective is to make a cross-section area of certificates in the Czech market, create a a summary of available certifications and perform research, which chats certifications of companies carving out on bussines within the Czech ICT market. The thesis is divided into several parts. The first part is based on the theoretical foundations and was set up as an introduction to project management. Futher are particularly detailed project management competencies like an object of knowledge and skills, that are required to perform manager's work. The second part contains a list of available certificates, including requirements for obtaining. Contribution of this part is just the list created, which concentrates all the important details about particular certificates, including assignment of certificates for the recommended work positions. The last section describes the research implementing, which focuses on finfing out the plans of project and program managery for obtaining new certificates. Research deals with the analysis and synthesis of responses received and creates new knowledge, that reveal possible future trends. Research is unique in dealing with the Czech ICT market, which has not been studied on this topic yet. Diploma thesis presents a comprehensive view at the certifications, but also focuses on a narrow area of the ICT market, where possibilities of certificate usage are observed and confrontation of different views is offered.
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Analysis of success in rebranding Botas, a.s.
Mareš, Jan ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The aim of this thesis is to provide complex view of present condition of company Botas, a.s. - a traditional czech shoes producer. I analysed stregnths, weaknesses, opportunities and threats with the use of SWOT matrix, I also reviewed the marketing instruments, I did a research on perception of the brand and tried to analyse the life cycle, using the data from the final accounts.
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Corporate social responsibility at Kladno region
Kozáková, Kristýna ; Hykš, Ondřej (advisor) ; Plášková, Alena (referee)
The aim of diploma thesis is to identify the level of corporate social responsibilty in the specific organizations from different branches including non-profit organizations. The thesis also involves an analysis of inhabitans' consciousness about corporate social responsibility. The research includes also a sample of students. This thesis evaluates the level of corporate social responsibility, compares results with results of whole Czech Republic research, identifies weaknesses and offers recommendations for improvement of corporate social responsibility at Kladno region.
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Social advertising
Sovišová, Ivana ; Králová, Tereza (advisor) ; Kašparová, Eva (referee)
Bachelor's dissertation Social advertising deals with the most important instrument of marketing communication mix. At the beginning dissertation focuses on a therm Social advertisement, then describes its beginnings, feeling tone, differences between commercial and noncommercial advertising and the end of the theoretical part describes non-profit organizations. Practical part is dedicated to analysis of two chosen adverts and the main research of respondent's opinions. The end of dissertation is dedicated to evaluation of research and comparison results to initiatory hypotheses. The aim of my dissertation is to give basic information about social advertisement to public. The end of my dissertation is dedicated to the research which detects respondent's opinions of chosen social advertisement.
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The Consumer Protection and The Foodstuff Labelling
Janovská, Lucie ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
This work is focused on consumer protection especially on food labelling. It shows which information is required on packaging to indicate and the work also explains the data.Also questionnaire survey was conducted, which was used to determine consumer interest in the information presented and their use. The practical part of this work consists of evaluation research.
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Analysis of selected advertising campaign in the category of socio-environmental communication
Hokrová, Lucie ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis focuses on the analysis of advertising campaign in the category of socio-ecological communication. Advertising is a phenomenon of these days. It is part of everybody's everyday life. It is all around us. This thesis informs readers about the terms of marketing communications, business communications, and forms of commercial communications of which advertising is just one form. In this work the outdoors or outdoor advertising is analyzed in detail, as the most varied form of advertising ever. The third chapter is devoted to the ethical code of advertising which is issued by the Council for promotion in order to regulate advertising. The next chapter deals with issues of social advertising, its importance and specifics. The conclusion of this thesis is focused on the analysis of the advertising campaign "You live because your parents wanted you." This chapter describes the actual campaign, its submitter, refers to the attitude of the Council for promotion towards the campaign and provides information on the conducted research and its results.
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