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Comparison of Selected Methods of Valuation of Family Houses in Znojmo and its Affiliated Villages
Oremba, Lukáš ; Hrubanová, Michaela (referee) ; Hlavinková, Vítězslava (advisor)
Thesis, Comparison of selected methods of houses’ evaluation in Znojmo and associated communities, explains some of the currently used valuation methods. It also deals with comparison of prices which were determined by selected valuation methods. Those methods include cost approach, comparative method, the current price and the price of time. It accentuates the consideration of coefficient within connecting into utility networks – especially sewer. Then it focuses on ways of heating. The aim of this thesis is to find out how the aspect of connecting into utility networks is involved in methods of heating. For the evaluation there were selected 10 houses in Znojmo and associated communities.
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Low-energy construction in the Czech Republic and abroad
Matuš, Martin ; Vaňková, Lucie (referee) ; Krejza, Zdeněk (advisor)
The bachelor´s thesis goal is to find actual trends in low-energy construction in the Czech republic and abroad. Also define main concepts of low-energy construction, technical properties of these objects, methods of designing, legislational elements and new findings. Practical´s part main task is to compile statistical data on low-energy construction in the Czech republic and abroad. Aditionally calculate the price indicators and possible payback of low-energy houses.
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Labour Market Adjustment since the Global Financial Crisis: Evidence from a Survey of Czech Firms
Babecký, Jan ; Galuščák, Kamil ; Žigraiová, Diana
The paper reports how Czech firms reacted to changes in economic conditions in the aftermath of the global financial crisis of 2008–2009 until 2013 and identifies specific patterns of employment, wage and price adjustment by firms. The results are drawn from a survey of firms conducted within the third wave of the ESCB Wage Dynamics Network (WDN3). Overall, while changes in demand were both positive and negative over the period, aggregate wage growth remained low, although more firms experienced an increase in average productivity over labour costs than a decline. Labour cost reduction was achieved mainly by reduction of new hires and by individual layoffs. The main obstacles to hiring workers were uncertainty about economic conditions, high payroll taxes and a shortage of labour with the required skills. The frequency of wage changes was lower in 2010–2013 than before and was attributed by firms inter alia to stronger competition. Wage freezes and wage cuts were still in use, while wage growth was more likely to be observed in very small and large firms and firms with a foreign owner. The frequency of price changes in 2010–2013 compared to 2008–2009 remained unchanged for more than 80% of firms. More frequent price changes were due to stronger competition and volatility in demand, while exchange rate changes contributed to higher frequency of price changes on foreign markets.
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Pricing and brand policy of the company Jasněna Vláhová Ltd. in Germany and Austria
Vláhová, Tereza ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The aim of this study is to evaluate the processes of wholesale and retail prices of the company Jasněna Vláhová Ltd., which manufactures and distributes horological goods. In the event that the investigation and resulting evaluation fails, changes will be in conformity with the literature suggested. Another chapter is then focused on the brands JVD and Lacerta, and the investigation should show whether they are suitable for domestic and foreign markets on the basis of questionnaires. If they seem inconvenient, changes will be proposed again.
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Provision of import shipments session Canada - Czech Republic
Veškrna, Petr ; Novák, Radek (advisor) ; Holanová, Jitka (referee)
The main goal of my Master's thesis is to complete , update and deepen the knowledge acquired in courses of Logistics and apply them on a specific example with respect to the discipline (trnsport mode). The whole work is focused on the issues associated with the transport solution for company which dealing with foreign goods. It is a topic that conceals a wide range of theoretical and practical knowledge and skills focused on issues that are the most important for importer as I think. I devoted primarily transport-legal relations ( transport operators , transport contracts , transportation conditions - INCOTERMS , etc.), transport documents relating to shipping from Canada to the Czech Republic , customs and especially the issue of the maritime transport, when I focused on transport unit pricing , the issue of the bill of lading and in fact the whole process from booking of shipping space to unload . My goal is to prepare such a transport solution that would bring BEL, spol . s r.o. reduce the costs associated with it.
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Specifications of Enterpreneurship in a Pharmaceutical Industry
Litva, Dušan ; Hartman, Ladislav (advisor) ; Paterová, Iva (referee)
Diploma thesis is focused on specifications in pharmaceutical business. It is based on knowledge of pharmacy and economy and their synthesis is describing the most significant differences in pharmacy business and other markets. Overall goal of diploma thesis was to create overview about pharmaceutical industry, its progress, trends and behavior of companies to this high risk and volatile market with keeping the rules and norms of Czech and European authorities. Target was also to form group of recommendations for companies participated in this market. To keep this target I described in the first part of diploma thesis basic terminology and theoretical knowledge about pharmaceutical market including research and development, marketing and sales and pharmakovigilance. Practical part was based on case studies specifying the most common and difficult problems and steps leading to their solutions. My personal contribution in diploma thesis is based on detailed and professional handling of the topic and in the choice of parametres which influence the most timing and capital demands of R&D projects in pharmacy and mitigation of their negative aspects.
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Sources of value and price perception of the big bank clients
Melnik, Dzmitry ; Stříteský, Václav (advisor) ; Tahal, Radek (referee)
The masters' thesis introduces theoretical basis to value-based pricing and the process of price creation. It demonstrates the implementation of theory upon real business case identifying the sources of value and price perception of a big Czech bank. Moreover, the thesis describes, how customer perceives the value and price, what factors influence his perceptions, how to effectively measure these perceptions and how to create value-based pricing through segmentation and communication. Application chapter describes the identification process of sources of value and price perceptions by providing desk research, qualitative and quantitative market research - concretely in-depth interviews and derived importance of attributes method, which quantifies the strength of product and price drivers on customer's perception. The thesis makes a list of the most important "value for money" drivers of unnamed Czech bank, which struggles with clients' churn to direct banks. The thesis proposes solutions to stop this churn and to improve bank image on the market among both clients and non-clients.
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The use of data mining technology in an interactive bargaining in retail
Waldmannová, Lenka ; Novotný, Ota (advisor) ; Jašek, Pavel (referee)
This thesis deals with the issue of data mining technology within interative bargaining in retail with closer focus on the implementation of data models and related rules, which support interactive haggling with the customer. The aim of the thesis is to prepare proposals for data models, calculations and rules that are involved in the haggling process with the customer. Prepared outputs are used in the demo application "Bargaining" and its application is showcased on the demonstrated examples. The work is divided into two main areas -- the theoretical definition of work and the analytical processing. The theory part includes available research work (resources), which will be used to characterise various thematic areas of the work - Customer Intelligence, Customer Lifetime Value, Data mining, Interactive marketing, negotiation techniques and Setting prices. Analytical processing is focused on the practical use of the acquired knowledge. It iis the calculation of selected values, their processing and application within the Bargaining process with the customer. In conclusion, all the results, reaching the goals and the recommendations for the development or modification of the solution, will be assessed. The anticipated benefit of the application is its use in the negotiation between the trader and the customer, without dropping the agreed sales price during realised business below the expenditure costs. It is about ensuring the interaction, where the customer is allowed to negotiate the price of goods but the trader ensures that the price will not result in a loss. The benefit of the solution is the support of the customer satisfaction with regards to the financial interests of the detail industry.
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