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Entrepreneurial Project
Jeřábková, Veronika ; Kudelová, Iva (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis is focuses on elaboration of a business idea of the existing company INJETON PLAST, s.r.o. . It should be used not only as the final thesis but also as a basis and supporting material for decision making by the company management on the investment in own production of the plastic household goods.
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Entrepreneurial Project
Hrdličková, Magdalena ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This work is about developing and creation of a business plan that will serve not only as a thesis, but also as an effort to implement this plan into practice to open a real store in Breclav. This is the exclusive shop of handmade goods, focusing primarily on the patchwork technique. Another range of products will be a decorative but also practical, fulfill the principle of handmade goods.
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Corporate Competitive Strategy
Krudenc, Miloš ; MBA, Vladimír Sitta, (referee) ; Bartes, František (advisor)
The aim of the diploma thesis is a proposal of competitive strategy for the Nanograph, Ltd. Thesis is divided into four main parts. The first of wich deals with assessing the current state of the company and problem detection, the second theoretical base to solve the problem identified. The third part contains the strategic analysis of the company and the fourth section offers a proposal to resolve the problem.
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Marketing Strategy of a Company
Tučková, Alena ; Galko, Lenka (referee) ; Kaňovská, Lucie (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.
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Marketing Communication of a Furniture Selling Company
Bartošová, Martina ; Volhejnová, Kristýna (referee) ; Mráček, Pavel (advisor)
Diploma thesis is focused on marketing communication of IKEA Czech Republic, Ltd., particularly on a subdivision in Brno. The theoretical part consists of theory of market-ing mix with focus on propagation and marketing-mix tools. Furthermore, the analysis of communication mix of IKEA Brno and the most significant competitor is conducted. Based on the findings from the analytical part, the suggestions for propagation im-provement are constructed.
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Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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The Marketing Mix Proposal
Nová, Lenka ; Slíva, Martin (referee) ; Novák, Petr (advisor)
The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
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