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Foundation and operating of an E-Shop
Baloun, Jiří ; Rydzi, Daniel (advisor) ; Stříteský, Václav (referee)
E-Shops have become considerable source of income for enterprisers and companies -- blowing the internet bubble before several years have shown, however, that not every E-Shop is flourishing and competitive. In a rough competition has enforced just such shop that fit information, technologies and business together; effectively capitalized resources and accommodated customer's needs. The goal of this work is to try to describe important steps, activities, procedures and decisions dutiny foundation and operating of the profitable E-Shop. The work is classified into the theoretical and the practical part -- in separated chapters it describes economic analysis, lawful obligations and the general presentation of the E-Shop on a website as well as the specific presentation on example of the E-Shop MojePekárna.cz.
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The comparison of a traditional shop and an e-shop
Jakubičková, Nela ; Gála, Libor (advisor) ; Červenková, Marie (referee)
The aim of thesis is to evaluate in the same steps of the shopping procedure whether the trade, either traditional or electronic, can get the same level of customer support in the implementation of the buying process. To achieve this goal a set of criteria has been prepared, by which the selected traditional shop and e-shop are assessed and compared. The first and the second part of the thesis focus on the characteristics of the traditional and electronic trade, the procedure of shopping in both and the support requirements in this procedure. These requirements are based on usability, accessibility and other aspects related to the shopping procedure. The third part explains the method of evaluating transactions in accordance with the criteria and an assessment and comparison of the selected store and e-shop carried out subsequently. In the conclusion the suggested recommendations based on the recorded results for each trade are indicated. These could lead to a better level of customer support in the implementation of the buying process in that particular store.
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Provozování elektronického obchodu formou ASP
Kováčik, Petr ; Červenková, Marie (advisor) ; Svatoš, Oleg (referee)
Tématem této bakalářské práce je charakteristika elektronického obchodu, který je provozován formou ASP. Provozování obchodu je popsáno jak z pohledu pronajímatele služby, tak z pohledu obchodníka, který hledá vhodné aplikační řešení pro svůj elektronický obchod. Pro obchodníka, využívajícího tuto službu, jsou zmíněny výhody a zároveň jsou uvedena i možná rizika modelu ASP. Pro provozovatele ASP je v této práci věnována část, která mu má přiblížit příležitosti a zároveň možná rizika. Práce je zaměřena především na praktické zkušenosti autora v oboru elektronického obchodování. Pro srovnání jsou v práci uvedeny i jiné formy pořízení elektronického obchodu. Praktická část se zaměřuje na porovnání nabízených služeb čtyř poskytovatelů elektronických obchodů na českém trhu.
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Using graphic in graphic interface of e-shops aplications
Bedřichová, Jana ; Šedivá, Zuzana (advisor) ; Žid, Norbert (referee)
This work analyses using of graphic on web mainly its relations to presentation of good. First part is considered on area of web design which describes the roles of graphics on web, suitable colours and layouts. This area analyses also relations between graphic on web and its usability and accessibility. Second part is considered on graphic formats and types of graphics used on web in presentations of the good. Last part evaluates web pages of three e-shops using several characteristics. This part includes also recommendations for analysed e-shops.
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Personal data protection in Czech e-shops
Nohál, Michal ; Jandoš, Jaroslav (advisor) ; Andrášek, Marek (referee)
The bachelor thesis is focused on analysis of law requirement related to personal data protection. The goal of the thesis is to summarize the law requirement the Czech e-shops have to respect. In the second part there is the analysis of the e-shops. The goal of the analysis is to provide the reader with a real view on Czech e-market.
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Online shops as a service to entrepreneurs
Kukačka, Pavel ; Gála, Libor (advisor) ; Červenková, Marie (referee)
The main goal of this thesis is to encourage entrepreneur in the choice of online shop solutions offered by way of rent. This goal has been fulfilled by the creation of a simple methodical procedure easily applicable by entrepreneurs, who do not have technical knowledge and would like to use the online shop solutions through rental services. That methodology is the largest contribution of this thesis. The thesis is divided into three main parts. The first section provides an introduction to the problem, highlights the advantages and disadvantages of Internet commerce, both from the perspective of entrepreneurs as well as customers and evaluates the current situation of Internet trading on the Czech market. The second part describes the available options (categories) of establishing the online shop. The third part builds on the findings of previous parts and by using a wide range of criteria, it creates a complex methodology for the selection of specific solution implemented by way of rent.
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Financial analysis of an e-shop
Hanáček, Kamil ; Jurečka, Jan (advisor) ; Sieger, Martina (referee)
The aim of this thesis is to create a complex financial analysis that will be useful for the decision making on the future and orientation of the company SEDNISI.CZ, s.r.o.. The theoretical part of the thesis first examines the characteristics of the furniture market and then deals with the analysis of internet use in the Czech Republic. Apart from the financial analysis itself which deals with standard ratio and syntetic indicators the thesis compares the results of the analysed company with results of the whole sector and of one of the competitors. The information gathered from the analysis of financial indicators is further used in the strategic analysis of the company that focuses on revealing the strengths and weaknesses of the company. Despite the fact that the financial and strategic analysis does not perfectly answer every question that is posed to the company it is undoubtedly very useful for evaluating the past developments, for finding problematic areas and for predicting the future of the company.
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Factors of Trust and Trusthworthiness in e-commerce
Prejzková, Helena ; Klas, Jan (advisor) ; Doucek, Petr (referee)
The business is a part of our everyday life. With the advent of information technology and networks, especially the Internet, the communication with a tradesman substantially changed. The customer is no longer in direct contact with the seller and there is a question of trust, whether or not the transaction realized. It is also the essence of this work. It aims primarily to identify particular factors of trust and trustworthiness in electronic commerce. Among its other aims belong the illustration of these factors in practice to existing shop and also make up a kind of manual for the creation of e-shop, which will give the customer the feeling of the biggest trust. The study is divided into three parts. The first of them is theoretical and describes the results of foreign studies that have been made in connection with the trust on the Internet. In the second part is outlined a brief look at home market, Czech, through available documents and a questionnaire investigation. And the last part is practical. Part of it is a look at particular factors of trust in the existing e-shop and a procedure for creating a new e-commerce with the use of gained knowledge. Master's thesis may, in practice, serve customers who use it in determining the trustworthiness of the tradesman. Also in this study may incipient tradesman find facts that can help them to create and running of a trusted e-commerce.
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Využití internetu v podnikání
Krňák, David ; Stříteský, Václav (advisor) ; Tangl, Radek (referee)
Práce se zaměřuje na využití internetu jako prostředí pro podnikání. Pozornost je věnovávána především online marketingovým aktivitám s důrazem na propagaci webu. V práci jsou analyzovány jednotlivé nástroje marketingu na internetu a jejich vliv na návštěvnost a konverzní poměr. Cílem práce je zhodnotit tyto nástroje ve vztahu ke konkrétnímu online projektu a vytvořit efektivní kombinaci internetové propagace danému projektu.
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