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The Manifestation of God in Film
Duda, Miroslav ; Martínková, Libuše (advisor) ; Kropáček, Luboš (referee)
Anotation The main gaol of this study is to systematically map the manifestation of God in film with the focus on Hollywood production because it influences the whole western cinematography from its beginning to the present day. It systematically reveals various approaches to adaptation of the topic with regard to the time, cultural and social kontext. It expounds the development of the main aspects and ground of film censorship, which is considerably influenced by religion in secularized societies. It describes the techniques and approaches of individual directors to the topic.
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Prototypization,archetypization and mytologization in Avatar
Richterová, Sára ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
This thesis called "Prototypization, archetypization and mythologization in Avatar" deals with movie, which took the first place in audience ratings. Long-awaited, high-budget movie Avatar has become a landmark in film industry by utilizing the latest technology in making mores and influenced the creation of movies, that came after him. The first part is devoted to theories of semiotics and definition of science fiction with subgeneres, which are utilized in to construction of narration. The second part of thesis is focused on narrative, musical, speech and image analysis. Theories and proceduries, which are marked out on previous chapters, are here applied on each of the movie scene. Commencement of movie with 3D effects aroused the intereset of the audience to regularly visit a cinema again. This thesis studies the impact of the new phenomenon on quality of workmanship and tone of the story first shot with the help of new technology. The story line goes back to the myths, that are already functional and creates their own semiotic space with the help of their best practices. This movie is using superficial prettiness and trying to impress the viewer senses, with perfectly sophisticated virtual reality and protruding images and all of that is for reaching success. Avatar became here as a new...
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Extent and use of advertisment on TV
Rozumová, Markéta ; Köppl, Daniel (advisor) ; Gerbery, Juraj (referee)
The bachelor's thesis "Extent and use of advertisement on TV (permission of product placement from June 1st , 2010)" focuses on the change in Czech television production, caused by adoption of amendment to the law, which allows the use of product placement as a way of commercial communication and ranks it among the commercial TV products. The thesis briefly describes the evolution of product placement from the historical beginnings, through the success in motion pictures to the permission in TV broadcasting. It also describes the Czech Broadcasting Act and the interpretation of this law by the Czech Radio and Television Broadcasting Council (RRTV), focuses in more detail on the situation in the Czech TV stations, on the manners of use of the product placement and possible benefits it may have comparing to classical TV commercial spots. The study compares public Czech TV to private TV Nova, shows the examples in TV programs, in which the products were placed. This thesis also presents the opinions of media experts, advertisers, ratings and interventions by RRTV and audience's opinions. The aim of the thesis was to find out and evaluate, whether the PP entered the TV programs successfully, if the expectations of advertisers and broadcasters were fulfilled and how it affects the viewers.
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Apocalyptic movie - background, forms and function
Novák, Michal ; Petrusek, Miloslav (advisor) ; Kotík, Michal (referee)
The bachelor thesis "Apocalyptic movie - background, forms and function" deals the apocalyptic movie phenomenon as a functional element in the occidental civilization since 1920s until now. It investigates the origins of apocalyptic thinking, i.e. expectation of the end- time, and emphasizes its religious, philosophic and practical impact in society based on Judeo- Christian tradition. It tries to adumbrate recent public apprehension, evoked by technology development, spreading of diseases, overpopulation or clash of cultures, and sums up various pessimistic visions in perspectives of human and natural sciences. Then it focuses on the beginning of apocalyptic theme in literary fiction and finally in cinematography. The work brings the original typology of apocalyptic themes, designed on the base of sample of one hundred and fifty best rated movies, and with that tries to confirm reflecting essence of apocalyptic movie, whereas compares distribution of themes and parallel social events or moods in decades. In an effort to clarify function of apocalyptic movie, the work, with help of McLuhan's media theory, uses the concept of moral panic. It concludes, that visualization of danger and subsequent solution leads to discharging of moral panic's potential. Labeling of deviation and presentation of...
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Storytelling in images
Husák, Jiří ; Dvořák, Jaroslav (advisor) ; Kornatovský, Jiří (referee)
The thesis deals with history, methods and principles of narration in fine arts since the beginning of history to present days. The problems of stories in pictures are parted to two categories; the inner and outer plane of the story. Each of these narrative planes operate with different procedures. Between these procedures belong compositions, dynamics, rhythm, the usage of symbols, indexes and icons but also the amount of stylization and naturalism. Contemporaneous progressive artistic methods such as comics are the subject of analyses right next to the historical methods of sequential image narration. The thesis observes the methods of composing, working with time and use of the so called gutter as an integral part of the juxtaposed sequences. The analysis' findings are summarised in the personal author production and the didactic evaluation of certain narrative procedures.
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Inside the Surroundings
Ryneš, Zdeněk ; Vojtěchovský, Miloš (referee) ; Klímová, Barbora (advisor)
The topic of this diploma thesis is a form of own personal space which is confronted with scene visuality used in film industry. It is about linking an existing and fictive (illusionary) environment. I can see the cinematographic space as an image of its physical equivalent. I do search for scenes in existing movies, which are charting the interiors of environments, where the movie is being set. I do use the camera moves and the ways of seeing the immediate surroundings as they are used in those scenes and I repeat them in my own private apartment. Screenplay structure comes from my apartment dispositions. The final dual channel video leads the spectactor through two levels of space in the same time.
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The phenomenon of the loft space in movies
Peťovský, Marek
The aim of the text is to present my research, summary and analysis of selected loft spaces. This task raises an effort to characterize the loft space, presenting its airiness, excitement or a new metaphysical side. This thesis is showing various ways, in which space functions in movies, such as the relationship with time and space, or just focusing on the loft space itself. The aim of this thesis is to discover the role of the architecture in a movie and how space can influence its characters. The thesis itself is devoted to the discussion on architecture, on how our houses and cities and landscapes are to be formed, it is closely bound up with reflections on how we want to live. In short, one’s view of architecture is one’s view of society. Architecture is not an isolated field; it relates to the surrounding society and our way of thinking and living. In this sense, architecture expresses both our capacity for civilization and our cultural identity. On this basis I consider to focus on the small scale, from the perspective of specific people’s lives. People who decided to live in a loft, which is not the same as losing sight of the big issues. When it comes to our dreams about our dwellings, we are all experts. Dwelling is a human relationship with the world. Before we can build we must be able to dwell, which means we must reflect over our being in the world. Dwelling is about space in the world. Space can be possessed, made and taken. It can be used, exploited, shared and transferred. A person without space is not present, not living anywhere, has no connection. Dwelling introduces something you can be a part of and manifest yourself in. To sum up, we believe that architecture, design and movies influence each other more than we can imagine.
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Document
Marie, Lukáčová ; Koryčánek, Rostislav (referee) ; Artamonov, Vasil (advisor)
Mocumentary movie which is mapping the area of Czech border fortification, its quality and the current social situation. Movie consists of two parts, the first is subject to the current state and the second shifting their story to future visions.
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