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Význam komunálního lázeňství na příkladu lázeňského města Třeboň
Schánělcová, Jana ; Mlejnková, Lena (advisor)
Diplomová práce se zabývá charakteristikou lázeňství jako součásti zdravotnictví, specifické formy cestovního ruchu a významného faktoru sociálně-ekonomického rozvoje měst a regionů. Analyzuje současný stav lázeňství v České republice a charakterizuje úlohu a aktivity klíčových subjektů v lázeňství. Praktická část práce se zabývá podrobnou analýzou komunálních lázní v Třeboni. Na tomto konkrétním příkladě jsou ukázány důsledky obecných trendů, evropské a národní politiky na rozvoj lázní a lázeňského města. Jsou zde charakterizovány aktivity a úloha obce v lázeňství a význam spolupráce subjektů soukromého a veřejného sektoru. Závěr práce se zabývá konkrétními důsledky rozvoje lázeňství v Třeboni v oblasti zaměstnanosti, podnikání, sociálních dopadů na místní obyvatelstvo, životního prostředí a hospodaření města.
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Spa care in the system of public health insurance
HNÁTEK, Martin
The theoretical part of the work defines spa as a treatment method, which is aims at improving physical and mental health with the help of natural healing sources. The study further describes the history of spa industry in our country as far as its origins in the final stages of the Middle Ages, continuing with its gradual development crowned in the 18th and 19th century. The chapter concludes with a short insight into the development of spa industry after the year 1989 and gives some hints on its future direction. The next chapter delineates the position of Czech spa industry in the central European region. Here the reader can also find description of the spa network in the Czech Republic with all 35 spa sites. Further on, the characteristics of natural healing sources and their use is described. The effective legislation and the Regulation No. 267/2012 Coll. is discussed as well, in particular, with regard to the indication list for spa therapy and rehabilitation procedures for adults, children, and adolescents. The chapter contains a general description of the indication list, an overview of the indication groups, and legislative changes which the new legislation brings into the existing practice. Legislation relevant to the delivery of spa treatment gets described further on. In relation to this, the study also deals with the process of treatment recommendation and the approval of the recommendation. The chapter also contains the description of basic types of spa care. The last chapter of the theoretical part is dedicated to the statistics of spa care and the health care system. In the practical part of the report, the aims of the work are set and the research questions are formulated: 1) Does spa treatment reduce the cost of medication in patients suffering from chronic diseases of the musculoskeletal system during the year following the treatment? 2) Did the delivery of spa care lead to a decrease of expenses related to outpatient rehabilitation in patients suffering from chronic diseases of the musculoskeletal system during the year following the treatment? The research questions were addressed by a mixed type of research. Secondary data analysis was used as a research technique. Data about patients, who were subject to spa treatment first in 2011 and who are members of the indication group VII ? chronic diseases of the musculoskeletal system ? more precisely with the diagnoses of degenerative disease of hip and knee joints. The frequency and the extent of medication, related to the treatment of the disease and the frequency of the outpatient rehabilitation care were monitored in these patients. The deciding period, in which the above mentioned parameters were monitored, was twelve months before the spa treatment and twelve months after the spa treatment was conducted. The results were determined based on statistical evaluation of data obtained by secondary data analysis. The results state that there was a significant decrease in expenses for outpatient rehabilitation care and medication in both of the monitored groups (degenerative disease of hip joints and degenerative disease of knee joints). The only exception is that the cost of subsequent medication for gonarthrosis patients dropped by only 1.3 %. The answer to the first research question remains ambiguous. The cost of treatment in coxarthrosis patients dropped dramatically, whereas the treatment expenditure in gonarthrosis patients remained virtually similar. The answer to the second research question is definitively positive. In both of the monitored groups the costs for outpatient rehabilitation care was reduced significantly. As a result, it can be postulated that the research proved the positive impact of spa care on patients? state of health. This impact is demonstrated by the decrease in health care services provided after the spa treatment period, which results in the overall decrease of costs.
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Service innovation in a selected company
ŠIMANOVÁ, Michaela
The main aim of the thesis was the analysis of the services provided in the spa home TOSCA in Karlovy Vary. After that the evaluation of customer satisfaction with the services provided. and it was ascertained their interest in the expansion of services. The thesis was based on the study of literature, the practical part of this thesis was based on the survey and direct interviews on their basis was proposed service innovation.
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Based on the Example of the Hluboká nad Vltavou Manor, Adam Franz of Schwarzenberg´s Residential Strategy at the Beginning of the 18th Century
IVANEGA, Jan
The Thesis Based on the Example of the Hluboká nad Vltavou Manor, Adam Franz of Schwarzenberg´s Residential Strategy at the Beginning of the 18th Century deals with research of usage ways of the Hluboká nad Vltavou manor in the era of Adam Franz of Schwarzenberg. The core of the debate is the commentary on the three mansions demonstrably used by the aristocracy ? the Hluboká nad Vltavou castle, Ohrada hunting mansion, and Libníč spa complex. The study, built up on the analysis of correspodence, prime-source plan and accounting documents, has proved that the Hluboká nad Vltavou manor was the main Czech property of the family before inheriting Eggenberg´s property in 1719. Its importance, given among others by the geographical position, was emphasized by building of the Ohrada hunting mansion. This served, among others, as a storage of hunting tools that were demonstrably used in other South Bohemian manors as well. I consider extensive adjustments of the castle area as further evidence of the prominent status of the Hluboká nad Vltavou Castle; especially building of the votive chapel in the expanded Libníč spa that served to the inhabitants of all the concerned manors. After gaining Eggenber property, the centre of Schwarzenberg´s stays in South Bohemia moved to Český Krumlov; and the Hluboká mansion lost its priviliged status after Adam František of Schwarzenberg´s death.
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Entrepreneurial intention in cycling for all
Mühlhans, Petr ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
Picturing an interesting combination of extreme sport and spa services in purpose of supporting travel trade in Czech city of Marianske Lazne. Taking advantage of unique layout of Czech's youngest significant spa town and its easy accessibility of diverse services on a relatively small area. Researching problems of public goods and active participation in developing potencial of local ski resort.
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Czechoslovakian balneology in years 1948-1960
Lebrová, Tereza ; Szobi, Pavel (advisor) ; Skřivan, Aleš (referee)
This thesis deals with Czechoslovakian balneology in 1948-1960. The thesis is divided in two parts. In the first part describes organization and ideological conception of Czechoslovakian spas. Demonstrate and analyzes economical side of this sector and shows the negative impact of industry at climatic environment in spas. It also monitors statistical indicators important for evaluation of spa's development. In the second part describes the process of nationalization and organization of spas in Teplice by the method of probe. Demonstrate practical implications of Statute of spa resort and development of evaluation indicators. The work is based on the resources of the National Archives of the Ministry of Health and funds from the State Regional Archives in Teplice. For the most part also uses contemporary literature.
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Spa services for children and adolescents
Martinásková, Marie ; Mlejnková, Lena (advisor) ; Kruisová, Hana (referee)
Medical spa in the Czech Republic has a long tradition. Spa treatment of children and adolescents has its position in the therapeutic process and shows very good results for the chronically ill children. Several changes of the conditions for thermal treatment of children and adolescents have occurred in the Czech legislation. They might affect its future development. The aim of thesis is to provide a comprehensive view on the Czech spa for children and adolescents, analyze its development in recent years, describe its main characteristics and to detect problems in Czech spa for children and adolescents. Spas for children and adolescents have been examined from the perspective of the balneologic institute, health Insurance, association of spas and from the perspective of parents of children. Balneologic institutes for children and adolescents will probably deal with problems in the next years and their further development will not be easy. Uneven capacity utilization, tightening of the rules for complex spa care, reducing length of stay, less repeated stays for some clients and the recent increase in regulatory fees will complicate the future of Czech spas for children and adolescents.
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The position of the spa Klášterec nad Ohří in the market of spa services
Peruthová, Michaela ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This diploma thesis deals with the position of the spa in Klášterec nad Ohří in the market of the spa services. The work is divided into two parts - theoretical and practical. The theoretical part is devoted to the definition of basic terms from the tourism and balneology branch. This section also includes basic theory of marketing and marketing research focusing on the specifics of marketing in spa industry and the marketing mix. The practical part deals with the characteristics of the Ústí Region, Klášterec nad Ohří and spa itself. To the subject of spa is devoted significant part of the work. It focuses on the history of spa, mineral springs and the current situation, which includes the characteristics of the services offered, the characteristics of clients, staff, competitors and marketing mix of the spa. The practical part also includes a research of customer satisfaction, its evaluation and recommendations which may be used in the spa for the future improvement of activities.
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Analysis of accommodation facilities in Marienbad
Šnircová, Lucie ; Mlejnková, Lena (advisor) ; Bakos, Tomáš (referee)
The aim of this thesis is to analyze the chosen accommodation facilities in Marienbad. The thesis is divided into five chapters. The first chapter deals with the characteristics of general terms of tourism and accommodation facilities. The second chapter is devoted to an explanation of the basic terminology concerning the spas, furthermore there is mentioned the history of spas worldwide and in the Czech Republic. In this chapter can be also found a brief history of Marienbad. The third chapter presents the characteristics of the current supply of accommodation facilities in Marienbad. The fourth chapter contains the analysis of chosen facilities. In the last chapter is assessed the overall situation of accommodation facilities in Marienbad.
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