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Commercial and cultural particularities of Belarus
Špačková, Dana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The first chapter describes basic realia of Belarus and defines demographic population structuren. The second chapter summarizes the state of the Belarusian economy and impacts on business and investment activities. The third chapter focuses on the cultural specifics of Belarus and their impact on current communication and trade negotiations in particular. The fourth chapter describes the cooperation of the Czech Republic and Belarus, and defines the most common shortcomings and offences in business negotiations.
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Retail trade in Belarus
Biazrukaja, Aksana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In this thesis I focus on the retail trade development in Belarus in recent years and opportunities for entering the Belarusian retail market for foreign retailers. First of all I describe current situation in Belarus, both economic and political. Then I described the retail market, its basic indicators, the most common methods of sale, types of retail outlets and marketing communication. Finally I described consumer behavior of Belarusian customer and opportunities for foreign retailers to enter Belarusian retail market.
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Tourism development in Belarus
Vopěnková, Barbora ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
The main goal of this work is to evaluate Republic of Belarus as a tourist destination and present it as a place which has a potencial for tourism development. First two chapters contain theoretical part of this work - a definition of tourism, its typology and a tourist destination, tourism development - its potential, sustainable development and conditions of tourism development, current trends. Chapters 3, 4 and 5 contain practical part of this work. The third chapter is devoted to the basic information about Belarus, location conditions are specified in next chapter and in the last one there are specific conditions and conditions of realization.
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Transport Infrastructure of Belarus
Yemialyanava, Kseniya ; Sato, Alexej (advisor) ; Bolotov, Ilya (referee)
The work provides basic information about the infrastructure of Belarus. The work is divided into five chapters. each of them provides information about rail, auto, aviation and water transport. The last chapter is devoted to statistic data that show the development of transport in Belarus in recent years.
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The entry strategy to Belarussian book market
Ivanova, Yulia ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The thesis demonstrates the entry strategy of a fundamentally new product - the magazine-catalogue of business books through the publishing house - to the B2B Belarusian book market. This product will help companies to make a better choice in the market of business literature. Customers will enjoy an overview and easy access to the titles, will have a quick reference about the content and prices, and will be able to place purchase orders online. The central issue is the optimization of courier service in the capital city Minsk and the surrounding area based on the customer demand. Therefore there is a need to introduce a new product, which will help to order books through catalogue and having them delivered by post, saving both, time and energy. The thesis is based on actual experience and its conclusions can be used in business practice.
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Development conditions of tourism in Belarus
Martyniuk, Yana ; Netková, Jarmila (advisor) ; Koňařík, Marek (referee)
Belarus is placed on historical, cultural, political and geographical crossroad. Geographically, the country is located in heart of Europe. It is being said it is the gateway to the West. This is a relatively young state, which has been created after 1st World War on 25th of March 1918, right after the February Revolution, in the form of Belarusian National Republic. A year after it became a part of the USSR. On 26th of December 1991, the Soviet Union fell apart into 15 independent republics and Belarus has become one of them. The aim of the thesis is to analyze in details the potential of belarussian tourism and make it closer to Czech tourist. The history of the Belarusian nation in the presented work is described in accordance with the theory of the Belarusian opposition journalist Dmitri Novický and ultimately refutes the official version. Author tries to separate Belarus as a tourist destination from politics and confirm the hypothesis that Belarus has a growing potential for domestic tourism and has significant natural, cultural and historical wealth.. Geographically, the landscape is located in the heart of Europe. He says it is the gateway to the West. It is a relatively young state, which was created after World War II 25th March 1918, just after the February Revolution, in the form of the Belarusian National Republic. The year then came to the USSR. 26th December 1991, the Soviet Union fell apart in 15 independent republics and one of them was Belarus. The present work aims to analyze in detail the conditions of Belarus for the development of tourism, to show them as a lucrative destination in the post-Soviet state closer to a Czech tourist. The history of the Belarusian nation in the presented work is described in accordance with the theory of the Belarusian opposition journalist Dmitri Novický and ultimately refutes the official version. The reason for the development work was to separate Belarus as a tourist destination from politics and confirm the hypothesis that Belarus has a growing potential for domestic tourism and has significant natural, cultural and historical wealth.
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External economic activity of the Republic of Belarus.
Plastsinina, Ilona ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The thesis "External economic activity of the Republic of Belarus" is focused on the analysis of the most important areas for evaluation of external economic activity and the sustainability of economic equilibrium of Belarus. These areas are external trade policy of the state, its foreign trade, investments and balance of payments. Special attention was paid to studying the development of the international trade of the republic from the end of 80. years up to the present time. On the basis of the conducted research the external stability of the republic was considered.
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