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Marketing mix of 1. FK Příbram and proposals for its improvement
Molnár, Jakub ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Marketing mix of 1. FK Příbram and proposals for its improvement Targets: A thorough analysis of the individual parts of the sports club's marketing mix and then a proposal of suitable measures or processes that would lead to greater satisfaction of fans as a result of improving the marketing mix. Methods: An interview is used to find out information about the marketing mix. There is a case study used to analyze current marketing mix. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed deficiencies in the area of marketing and Marketing mix of 1. FK Příbram. The greatest gaps can be seen in the branch of outdoor advertising, merchandising and tickets price list to match. Key words: marketing, marketing mix, 1. FK Příbram, sports marketing
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Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011
Omcirk, Vilém ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011. Goals: Presentation and interpretation of results of marketing research in the years 2009 - 2011, test hypotheses, recommendations for event organizators according to obtained results. Method: Quantitative research in the years 2009 - 2011, written questioning, analysis of costumer satisfaction. Results: Particular discoveries are presented in practical part of the work, verify predetermined hypotheses, they are important source of information for event organizators and reflect the evolution of participants' satisfaction in the years 2009 - 2011. Key words: marketing, marketing mix, marketing research, customer satisfaction, sports management, sports marketing.
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Products' offer of the club SK Slavia Praha for partners
Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
English name: Products' Offer of the club SK Slavia Praha for partners Summary: The aim of my bachelor's thesis is to investigate and analyze current offer of products of the club SK Slavia Praha for partners. My bachelor's thesis tries to improve and enlarge this offer. I will propose new arrangement of partners and I will create new kind of partner - partner of youth academy. At the end of this thesis I will design sponsorship packages for all kinds of partners. These proposed changes schould enhance the co-operation between SK Slavia Praha and partners. Key words: sports marketing, marketing mix, sponsorship, sports advertisement, sponsorship package.
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Comparison of securing sponsors in the Czech Hockey Federation and the Czech Floorball Union
Reinosová, Adéla ; Procházka, Jan (advisor) ; Poludvorný, Vladimír (referee)
Title: Comparison of securing sponsors in the Czech Hockey Federation and the Czech Floorball Union. Objectives: The aim of this work is based on examination of effectiveness of securing sponsors make recommendations on how the field hockey federation should pursue this issue further, or suggest possible measures to improve the promotion of field hockey, and thus to increase the interest of potential sponsors. Methods: The practical part is based on data collection and subsequent analysis. The collection of information, I used an in-depth interviews, internal materials and Internet resources available to both entities compared. Results: Provide an overview of the implementation options for sponsors and donors change the way providing improved marketing activities Czech Hockey Federation. Keywords: sponsorship, sports marketing, sports advertising, interview
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Communication Mix of the Company in Sports Area
Vojáček, Filip ; Čechová, Kristýna (referee) ; Milichovský, František (advisor)
The main objective of this thesis is the analysis and evaluation of current communication mix of the company in business area and following suggestions for its improvement. The theoretical part describes the theoretical background associated with that issues. The second part focuses on the characteristics of the company, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.
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Innovation Marketing Strategy of Selected Sporting Events
Zezula, Vojtěch ; Doležal, Tomáš (referee) ; Kysel, Jiří (advisor)
The aim of this thesis is to design modernisation of marketing strategy which will be done by using data from previous Taekwon-Do ITF league. Introductory and theoretical part of the thesis clarifies terms necessary for second analythical part of the thesis. First part explains terms such as marketing and marketing strategy, following practical part consists of an analysis of previous Taekwon-Do ITF league. Results gained from such analysis constitues a basis for inovation of marketing startegy of the event.
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Innovation Marketing Strategy Selected Sports Organizations
Šášková, Simona ; Hniličková, Barbora (referee) ; Kysel, Jiří (advisor)
The Bachelor Thesis deals with an innovation of marketing strategies of sports organization DANCE STUDIO B-FRESH. The theoretical basis of the work focuses on the general theory of marketing, specifics and trends of sports marketing. The analysis of the current situation describes in detail the whole organization. It is used together with the survey results for my own innovation proposals.
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Innovation Marketing Strategy of Selected Sporting Events
Cupalová, Nicol ; Smolka, Ondřej (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis deals with innovation of marketing strategies of selected sporting events GALA DNACE STARLET 2014. The theoretical basis of the work focus on the general theory of marketing, specifics and trends of sports marketing. Analysis of the current state detailing the entire event for use on subsequent proposals of its own innovations with the results of the questionnaire.
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