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Evaluation of the enterprise Pivovar Nymburk spol. s r.o.
Kykal, Martin ; Scholleová, Hana (advisor) ; Kolářová, Blanka (referee)
In my diploma with the titte "Evaluation of the enterprise Pivovar Nymburk spol. s r.o." I first described the methods and theoretic conception of profession evaluation. Next in the second part I used one method to evaluation of my enterprise. I evaluated the enterprise by method free cash flow to the firm based on the plan, which I compiled after the financial and strategy analysis.
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The Development of Computer Literacy in Pupils from Minority Groups
Čtvrtečková, Kristýna ; Křivánek, Zdeněk (referee) ; Wildová, Radka (advisor)
In my graduation thesis with the title "Development of primary literacy of pupils from minority groups", I am trying to analyze teaching reading and writing of children belonging to ethnic minorities, who attend Czech schools. My thesis' target is to state possible approaches and recommendations how to develop the primary literacy of these children and how to minimize teaching problems. 1 also refer to legislature and possibilities of state assistance. The result of my thesis is mentioning different approaches of educators to teaching. Because factually it is up to them, how they cope with potential difficulties connected with teaching children from minorities to read and write. Powered by TCPDF (www.tcpdf.org)
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The Russian Translations of A Clockwork Orange
Václavová, Andrea ; Hlaváček, Antonín (advisor) ; Hříbková, Radka (referee)
The diploma thesis "Russian translations of A. Burgess' novel lA Clockwork Orange" deals with the question of translation of Russian words used in the book written in English into Russian. It also deals with the problem whether the former aesthetic value of the original is being preserved in the translated works as well. You will discover linguistic and literary analyses of the original version and its three Russian translations (which were published in Russia under the title 'Заводной апельсин') and a comparison of them. The Sinélščikov's translation seems to be the most successful at the first sight. He translates the Russian expressions used in English by English and American words. But only if you read the whole book you will find out that he slightly changes the original plot and thus he also shifts the meaning of the novel. In other words he does not preserve the original aesthetic value of Burgess' work. In comparison, Nëtësovova's translation is the most successful of all as for the maintenance of artistic value of the book. Paradoxically, the most often published Bošnjak's translation is excessively vulgar and it is the less imaginative translation of all. His translation does not give the reader the possibility to get known or to understand the meaning of Burgess' literary work. Powered by TCPDF...
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Military Physical Training in the Historical Context of the Evolution of Society
Valtová, Hana ; Stančík, Vladimír (advisor) ; Přívětivý, Lubomír (referee)
Title of thesis: Army physical training in the historical context of society development A Military Physical Training in Historical Context of Evolution Society Aim: The aim of this study is to provide a comprehensive overview of the development of physical exercise with a focus on elements of the Army physical training in relation to the contemporary context, with placing emphasis on development in the Czech lands in the 19th century. A method: The work was conceived as a developmental study the phenomenon of military physical training in historical the context of social development with partial use of the methods of historical research. foundation scientific approach has been criticism of external and internal, as well as methods were used: direct, indirect induction, progressive, retrospective, comparative. Keywords: The company, army, army physical training Překladač Google pro firmy:Translator Toolkit Powered by TCPDF (www.tcpdf.org)
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Possibilities of effective fundraising for non-profit organizations
Neradová, Martina ; Varvažovská, Pavla (advisor) ; Tomáš, Tomáš (referee)
The master thesis focuses on effective ways of fundraising for non-profit organizations. Its aim is to design the aforementioned methods, because fundraising has become a critical discipline for non-profit organizations in the pursuit of sustainable funding. Mastering appropriate fundraising methods and establishing relationships with donors, organizations ensure not only peace but also the freedom to make decisions and can fulfill its mission. With an effective attracting funding also related communication outwards With an effective attracting funding also related communication outwards because with no promotion is difficult to obtain an individual or corporate donors. The research is based on a combination of quantitative and qualitative approaches. The quantitative part is based on a survey, which deals with non-profit organizations and their fundraising. Further investigation is focused on the money that is spent on fundraising and the success of fund-raising projects. The qualitative part consists of semi-structured interviews that help to understand the deeper areas detected. From the survey results and interviews is compiled vivid picture of contemporary fundraising in the Czech environment and proposing effective methods of funding. Fundraising is seen as a vital discipline for the sustainability of organizations, but a minimum of them makes it to the professional level. It was also found that the Czech non-profit environment due to their delayed development offers great scope for practicing new fundraising methods, which are commonly used abroad.
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The effect of the use of sports celebrities as the reference group on the buying preferences of the young generation in the Prague region
Voráček, Josef ; Čáslavová, Eva (advisor) ; Tomek, Gustav (referee) ; Gregar, Aleš (referee)
Title: The effect of the use of sports celebrities as the reference group on the buying preferences of the young generation in the Prague region Objectives: The main objective of the thesis is to determine through marketing research whether and what effect has the use of sports celebrities in marketing communication of companies as a reference group on the buying preferences of the young generation, so-called Generation Y, in the Prague region. Methods: The thesis used a questionnaire survey and subsequent focus groups. For the creation of the questionnaire is used as a basis the US version of the original questionnaire of the authors BUSH, MARTIN, BUSH (2004). Firstly the questionnaire undergoes a process of transcultural transfer, in which is utilized a modified direct translation and confirmatory factor analysis. This survey includes a sample of 416 respondents who are students of Prague secondary schools and universities. Focus groups are conducted with four groups which counts a total of 41 respondents. Results: The research results show that the use of sports celebrities in marketing communication has no demonstrable effect on the word-of-mouth communication and the switching and complaining behaviour for Generation Y. This communication tool can have an indirect positive effect on brand...
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Implementation of a new software supporting customer relationship management
Chuchvalcová, Eliška ; Švecová, Lenka (advisor) ; Horníková, Monika (referee)
The main goal of this work is to provide managers with complex methodology for the implementation of software supporting customer relationship management. Because the activity is done only occasionally, the methodology is based on theoretical findings of project management which the first part focuses on. The specifics of the multinational company where the software implementation was provided were taken into consideration. The implementation itself is described in chapters corresponding with the theoretical base and prepared project plan as the main implementation document. Described are practical experiences which I gained as the manager responsible for leading the project. During project realisation a number of theoretical findings were confirmed, as well as managers' practical experiences, both positive and negative. Regarding the importance and character of the problems it is expected that similar activity will be repeated in the future. The project provides information on how to prepare for implementation.
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Addressing and standard in translation
Novotná, Kamila ; Králová, Jana (advisor)
Práce se z translatologického hlediska zaměřuje na oslovení, a to na oslovení zájmenné (tykání/vykání) i jmenné (např. vlastní jména, tituly atd.). Klade si za cíl zjistit, zda se překlad mexické telenovely do češtiny v tomto směru řídí normami platnými pro audiovizuální díla ve výchozí kultuře, nebo v cílové kultuře a zda se tedy přiklání k adekvátnosti nebo naopak k přijatelnosti. Teoretická část práce je věnována zájmennému a jmennému oslovení v češtině a v evropské a mexické variantě španělštiny a vymezení vlivu kulturních norem na překlad. Nejprve je oslovení obecně definováno a poté je na základě odborných pramenů zpracován systém oslovení v daných jazycích. Poté je představen model překladu Gideona Touryho, z něhož rámec práce vychází. Empirická část práce se skládá z kontrastivní a translatologické analýzy. Kontrastivní analýza zkoumá oslovení užívané v českých, španělských a mexických filmových scénářích a klade si za cíl systematičtěji zpracovat aktuální tendence charakteristické pro tyto texty v uvedených jazycích. U zájmenného oslovení je výzkum zaměřen na poměr tykání a vykání v různých sociálních kontextech. U jmenného oslovení jsou analyzovány frekvence výskytu jednotlivých forem, jejich kombinační možnosti a celková frekvence oslovení. Provedený výzkum slouží jako východisko pro...
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Reporting v mezinárodní společnosti
Faltová, Veronika ; Král, Bohumil (advisor) ; Dieter, Dierl (referee)
Tato diplomová práce zpracovává otázku reportingu v mezinárodní společnosti. Seznamuje čtenáře nejen s teoretickými základy, ale i s praktickými postupy uskutečňovanými v Siemens VDO, dceřiné společnosti mezinárodního koncernu Siemens AG. Jejím hlavním cílem je zhodnotit, jak se způsob provedení interního reportingu odráží do kvality manažerského rozhodování. Hlouběji se tato práce věnuje otázce interního reportingu, přičemž hlavním těžištěm se stává analýza struktury a vypovídací schopnosti výkazu zisků a ztrát v podobě aplikované v Siemens VDO. Práce zvažuje vhodnost struktury pro plnění požadavků, které jsou na výkaz zisků a ztrát v oblasti analýzy tvorby zisku kladeny. Na závěr uvádí vlastní návrh řešení, jehož záměrem je zvýšení vypovídací schopnosti toho výkazu a zlepšení jeho funkce jakožto podkladu pro řízení společnosti.
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Evaluation of public orders
Rojíček, Vojtěch ; Vaňková, Lucie (referee) ; Kocourková, Gabriela (advisor)
This thesis is focused on the evaluation process of procurement and its very detailed mapping regarding to example of qualifications, assessing bids in terms of ratings according to different methods. For the analysis of selected public contracts, the author used informations from the information system on public procurement, which is accessible to the entire job, including all relevant requirements. On the basis of this contract evaluation was conducted using three methods and their comparison. Furthermore, part of the thesis is to design a fictional version based on the same public contract, in which are also collected additional sub-criteria and information. On the basis of these findings and the criteria is carried out further evaluation and is observed difference from the original version.
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