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Applying of the Neuromarketing in Customer Behaviour Analysis
Doležel, Libor ; MBA, Michael Hanzelka, (referee) ; Chalupský, Vladimír (advisor)
The goal of this bachelor thesis is to analyze attitudes of costumers towards brands with method of measuring reaction times, respectively with the implicit association test, which is a tool of the neuromarketing. Individual methods and technics used in neuromarketing are divided in the theoretical part, along with its ethical issue and there is also a peek at brand. The analysis part is focused on the analysis of obtained data from respondents. In the recommendation part we focus on possible change of customers’ attitudes towards brands.
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Main Legal Issues in the Real Estate Practice
Eliáš, Marek ; Mikulášek, Martin (referee) ; Telec, Ivo (advisor)
When after 1989 in our country have discovered the first real estate brokers and agents, were more or less a new professions, at times of socialism not existing. Since then have more than 2 decades passed, it will be interesting to compare the current state of the neighboring countries. First I will focus on the close one, Slovakia and then Austria, which belongs to the developed property market. I will look at various options of real estate agents and their functioning in all 3 states. The issue of legal liability of real estate activities will be submitted to the critical analysis and all the lessons learned will bring into mutual comparisons. I will also address the association of Realtors and appraise their position and function in different countries. An interesting part of this work will be determination of public opinion on public awareness of the importance of real estate services, I have made this research through polls.
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Associations and Nonprofit Sector in Czechoslovakia 1945 - 1951
Kasíková, Jana ; Jančík, Drahomír (advisor) ; Krameš, Jaroslav (referee)
This thesis describes the non-profit sector in Czechoslovakia in 1945 - 1951 period. In this pivotal period, the independent non-profit organizations were partly revived during the post-war reconstruction, but they have been gradually limited by the state pressure, aiming to achieve their ultimate liquidation. This study examines the causes and transformation tools of the NGO sector until its abolition, as well as their subordination to direct government oversight. This work views the topic especially in terms of financial and managerial aspects of the organizations during this period. Due to the fact that this is an unexplored issue, the theoretical knowledge related to the topic is presented first, and the terminology and legislative developments of this type of organization are subsequently clarified. The practical part uses the example of three socially oriented associations: YMCA, Czechoslovak Red Cross and Charita (Caritas), their specific economic issues and the examples of contemporary management.
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Use of Non-governmental organizations in dealing with emergencies or crisis situations in the South Bohemian Region
ŠTURMOVÁ, Lenka
Voluntary activities have developed since the ancient time. From the beginning people had a need to help to their neighbours in unexpected situation which came suddenly because they could not manage to do it on their own. Non-state and non-profit organizations engage in the case of emergency and they are ready to help to citizens who are affected. The aim of this bachelor thesis is to define which non-state and non-profit organizations are situated in South Bohemia area and how they work during the emergency in South Bohemia. The work also evaluates if non-state and non-profit organizations are used sufficiently when the emergency comes. The first part of bachelor thesis is devoted to voluntariness and voluntary service. Then it pursues to fundamental groups of non-state and non-profit organizations which our legal code distinguishes. It speaks about associations, generally beneficial companies, institutions, foundations, foundation funds and church organizations. The author speaks about history and describes development of non-profit sector since Hussite revolution, Austrian Empire or Austro-Hungarian Empire, The First Republic, World War the Second, communistic and post-communistic period. Last but not the least the work deals with Panel of Non-state and Non-profit Organizations in South Bohemia. At the end of the theoretical part the bachelor thesis is focused on the term of emergency according to law. It characterizes elementary and the other groups of Emergency Services of integrated rescue system. It gives a definition of rescue and liquidation works, who carries them out and what are they for. As next it explains integrated rescue system documentation, alarm degrees and characterizes them shortly. It speaks about the difference between emergency and crisis situation. In the last part of the theoretical work are described relations among non-state and non-profit organizations and integrated rescue system. In the second part of this bachelor thesis is worked out the research of non-state and non-profit organizations which made an agreement with Rescue Fire-fighting body of South Bohemia and are situated in South Bohemia. There are defined individual organizations, their characteristic and type of activity. In the table there are portrayed some received data about organizations. Bachelor thesis also speaks about analysis of potentially possible organizations for making an agreement with Rescue Fire-fighting body of South Bohemia. By using of Fuller´s method it determines suitable criterions which can be used for appraisal and determination of non-state and non-profit organizations which are convenient subjects for making agreement. This work is based on this research question: are non-state and non-profit organizations in the South Region not underused during emergency events and crisis situations? When processing this work, current standards of scientific literature and studies were used. The research founded out using of non-state and non-profit organizations is high level. Due to making and agreement among representatives from South Bohemia and chosen non-state and non-profit organizations was established Panel of Non-state and Non-profit Organizations in South Bohemia which helps a lot to effective humanitarian help when emergency or crisis situation. It was also discovered there is evident rising trend in cooperation of non-state and non-profit organizations in integrated rescue system during the intervention in the Czech Republic. In South Bohemia cooperation during the intervention is not any difference in previous years. The exceptions are years 2008 and 2012 in which the cooperation mildly increased. In comparing of resulting percents are co-operations in the Czech Republic and in South Bohemia roughly in the same level. The research also discovered it is necessary to keep precise statistics for more effective appraisal of using of non-state and non-profit organizations during the emergency and crisis situation.
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Brand Extension
Nováková, Jana ; Koudelka, Jan (advisor) ; Štědroň, Bohumír (referee)
The goal of this Master`s Thesis is to clarify issues and significancy of association bridging between parent brand and its extension. By analysing secondary and primary data and by using free association method I researched five brands (Michelin, Cosmopolitan, Duracell, BIC and Aquila) and their interesting extension. Within the analysis is highlighted the dominance of associations, their internal meaning and connection of associations between the extension and the parent brand. In conclusion, in response to found bottlenecks of researched brands are some recommandations about the internal meaning of associations, hidden meaning of category, artificiality of associations, fake success of extension and minor meaning of a product category.
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Management and Organisation of Football Clubs in the Czech Republic
Wasserbauer, Štěpán ; Král, Pavel (advisor) ; Pirožek, Petr (referee)
The main target of this thesis is to analyze and evaluate the corporate governance of three professional clubs which operate in the I. or II. football league in the Czech Republic. The thesis will be based on theoretical knowledge and recommendation from the corporate governance of business companies but also with a focus on sports clubs, or directly football clubs. In the practical part I will make a research in three clubs with focusing mostly on the function of the executive organs, employees and their relationship with owners. Furthermore, I will focus on finding out the administrative structures and discovering primary and secondary stakeholders in the various clubs.
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The Spiritual Administration of Provostship in Jindřichův Hradec between 1840 - 1918
ŠIMKOVÁ, Lucie
The work deals with the spiritual administration of provostship in Jindřichův Hradec in the years 1840 - 1918. It briefly describes the history of the city Jindřichův Hradec, the origin of provostship and the church administration until 1840. It is followed by an insight into the context of church history at that time. The most extensive part of the thesis consists of chronologically ordered curricula vitae of incumbent provosts between the years 1840 - 1918. The aim is to show and describe the church administration and life of parish community in Jindřichův Hradec. The view of leading figures of provosts demonstrates the importance of the office, important events and the general profile of administrators of the parish. It is confirmed that the importance of Jindřichův Hradec provosts surpassed by far the status of the mere administrators of common parishes.
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