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Development of media coverage of Floorball in the Czech Television
Šišma, Vojtěch ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Development of media coverage of Floorball in the Czech Television Objectives: The main objective of this work is to determine the evolution of media coverage of Floorball in the Czech Television, in more detail in 2008 - 2011 on the sports channel of Czech Television, CT4. Another objective is to determine how perceive the media coverage in top clubs in the Czech floorball competitions for men - Fortuna Extraleague. Methods: In this work was used the method of quantitative content analysis and a method of inquiry. The method of quantitative content analysis was applied in the analysis of the television program of the Czech Television from 2008 until 2011. The method of inquiry was used to determine the perception of media coverage in the clubs Fortuna Extraleague. Results: The space dedicated to floorball on the channel CT4 has in the past three years tend to grow slowly. The media coverage of floorball is distinctly affected by significant events. Most are presented Fortuna Extraleague. Clubs Fortuna Extraleague feel increased interest of Czech Television of floorball but the media presentation of their teams are not satisfied with and positive influence of media coverage for generation sponsors are not perceive. Keywords: Floorball, medialisation, history of floorball, media, Czech...
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The Role of Media and Narratives in the Policy Process: Narrative Policy Framework Perspective
Tchaou, Dominica ; Novotný, Vilém (advisor) ; Čampulková, Jitka (referee)
The public policy scholarship says that media interract with the policy process in multiple ways. First of all, they offer various policy preferences. At the same time, they attach meanings to different policy events. This matters when it comes to the audience and its perception of chosen public issues. The media might also become an active participant in the policy debate and transmit their policy beliefs and policy preferences within this debate. The Narrative Policy framework brings these findings together with focus on the important role of policy narratives in the policy process. This master's thesis focuses on the case of family policy measurement adaptation in the Czech republic. The focus lies particularly on the government bill that has increased the parental allowance in 2019. This change has provoked a significant interest of the public and of the media, which were making their statements. The aim of this paper is to explore the form and content of the policy narrative and to say whether the media accounts have actively participated in the policy debates to possibly influence the policy outcome.
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The issue of blood donation from the perspective of doctors and the general public
Cicák, Filip ; Kordulová, Pavla (advisor) ; Kulhavá, Miluše (referee)
Introduction: The properties of human blood are so specific that it has not yet been possible to replace human blood with any other fluid than obtaining it as a blood gift from donors. In recent years, there has not been a sufficient number of new blood donors in the Czech Republic to compensate for the decrease in the number of donors due to the increasing incidence of a number of civilization diseases and age (Czech Red Cross, 2020). Blood donation and the need for blood products are constantly increasing with the development of the methods of treatment and medicine as a science. Ensuring a sufficient number of blood donors and sufficient deposition of blood obtained from donors is a permanent task of healthcare (Society for Transfusion Medicine of the Czech Medical Association JEP, 2019). Aim of the work: The main goal of the research was to map the issue of blood donation, to identify the factors by which blood donors are motivated to donate. Furthermore, what can cause stagnation in the growth of blood donors and what means doctors motivate potential blood donors. Methodology: A qualitative research method was chosen for the research survey. Data collection took place in the form of semi-structured interviews and was completed by achieving theoretical data saturation. In order to preserve...
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Medialization of problematic periods in the life of well-known athletes and their reflection
Kozlovská, Tereza ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This diploma thesis called "Medialization of problematic periods in the life of well-known athletes and their reflection on these periods" examines media coverage of selected athletes in the Czech environment with the method of qualitative analysis used on stories from two printed nationwide newspapers and their online versions. The research is supported by e-interviews with the athletes that provide their view on their portrayal. The aim of this thesis is to provide a deeper insight into the issue and to find out how problematic periods of athletes' careers are presented and how these athletes reflect on it. Research showed that throughout their problematic times, the media had been portraying selected athletes in both positive and negative ways, although their image was constantly filled with superlatives reflecting their achievements. Portrayals of problematic periods were congruent across selected media, which athletes themselves confirmed. At the end of the defined periods, or in later time, all selected athletes regained their media status of a hero or even a national hero. Interestingly, athletes did not care much about their public image, moreover, they often tried to completely free themselves from any influence of the media avoiding any possible negative repercussions. In addition, the...
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Medialization of the monetary separation and the Czech koruna formation in 1993
Šimečková, Barbora ; Šoltys, Otakar (advisor) ; Lysoněk, Tomáš (referee)
This diploma thesis describes an unexplored field of study - the medialization of the monetary separation and Czech koruna formation in February 1993. The thesis maps Czech media discourse devoted to this theme and answers the question whether the media, through its contents, could contribute to a positive perception and acceptance of this fundamental economic reform that actually completed the dissolution of Czechoslovakia process on January 1, 1993. For this purpose the thesis uses the qualitative research methods, the semiotic analysis and the discourse analysis. The introduction briefly outlines the sociopolitical situation in the country. The theoretical part describes the role of money and monetary policy, the technical preparation of the currency separation, including a new series of banknotes, and outlines Czech media trends after the 1989. The methodological part contains specific objectives, research questions and widely presents the selected research methods. The practical part analyzes media contents devoted to the currency separation in Czech newspapers Blesk (Flash), Hospodářské noviny (Economic Newspaper), MF Dnes (Today), Rudé právo (Red Law) and selected program of Česká televize (Czech Television) in the first quarter of the year 1993. The main outcome of the analysis is a...
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Collaboration of media and non-profit institutions in the Tree Workers case and media portrayal of this case
Nguyenová, Thuong Ly ; Němcová Tejkalová, Alice (advisor) ; Láb, Filip (referee)
This bachelor thesis deals with the process of the media coverage of the Tree Workers Case and with the communication between journalists and non-profit institutions. This case is about the labour exploitation of foreigners in Czech forests. The workers did not get paid and their accommodation as well as the food was insufficient. People from several national minorities were hurt by this practice. The case has been taken over by attorneys and it became public thanks to the work of non-profit institutions and the media. In the first part the thesis introduces the case and shows the development in it, furthermore it brings up the issue of cooperation between non-profit institutions and the media. Using interviews with representatives from both sides the second part describes the way they communicate, what would make it better and how medialization of non- profit stories looks like. Interviews also show the communication in the Tree Workers Case, followed by the analysis of chosen printed newspapers and magazines. The aim of this thesis is to discover the process of communication between journalists and non-profit institutions in the Czech media environment and to analyse the medialization of the Tree Workers Case.
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The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere
Smažil, Pavel ; Dovalil, Josef (advisor) ; Stluka, Jan (referee)
Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing
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A Comparison of Approaches to Leading Politicians's Privacy by Selected Czech and French Magazines
Stuchlíková, Zuzana ; Jirák, Jan (advisor) ; Štechová, Markéta (referee)
This thesis aims to compare, based on two case studies, the approaches of Czech and French weekly news magazines to the leading politician's privacy. For this purpose, magazines Le Point and Týden, from French and Czech environment respectively, were selected, according to various criterions. Opening part is mainly theoretical and deals with general terms as the publicizing of politician's privacy, its causes (such as the changes in media environment, personalization of politics etc.), development and consequences (such as a celebritization of politicians). Special attention was devoted to the development of privacy media coverage in both countries, legal conditions and attitude of Mirek Topolánek and Nicolas Sarkozy towards media. The analytical part follows the story of Topolánek in Týden, and of Sarkozy in Le Point, using the method of narrative analysis. The main focus is on four events, in both cases lined up the way it happened - divorce, new relationship, wedding and a birth of a child. General conclusion of this thesis is that even though there are some similar aspects in approaches in both countries, overall approach differed in style of presentation and the emphasis given to the question of leading politicians's privacy.
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Critical literary discourse and its media coverage on example of Vladimír Novotný
Janáková, Barbora ; Šoltys, Otakar (advisor) ; Čeňková, Jana (referee)
Czech critical literary discourse has been formed for many centuries. Its development was affected by movements in artistic styles and political changes, development of technological environment and was shaped by mediatization in last two decades. Typical representative of current critical literary discourse is Vladimir Novotny. This work would be able to describe current critical literary discourse and also outline its future development, by analyzing literary criticisms written by Vladimir Novotny and comparing his work with essays of other critics. This work will also compare two other present literary critics. First one is Josef Chuchma who has been managing section Culture in daily news MF DNES for eighteen years. Martin C. Putna is famous Czech literary scientist, philosopher and religionist. The aim of this thesis is to compare of essays of Josef Chuchma and Martin C. Putna to find mediatizating tendencies and describe their influence on critical literary discourse. In the section of the annexes is comprehensive interview with Vladimir Novotny which shows that literary critics realize tendencies of mediatization in critical literary discourse. Literary critics are not able to name them properly, but they can express them.
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Queen move: gender stereotypes and their medialization
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
The thesis analyzes gender in the TV program Queen (Tah Dámou). In theoretical part of the thesis, basic concepts related to gender, gender stereotypization, medialization and social construction of reality are defined. The TV program is characterized through the reasons of its origin, genre, program orientation and viewership. The metodological part formulates research questions, methods of data collection and analythical methods. The methods chosen are semiotic and discourse analysis. In analaytical part, the methods are applied. Discourses and non-language signs appearing in Queen move are described. The thesis shows, how the program constructs males and females and their differences. Other goal of the thesis is to find which gender stereotypes and heterostereotypes are found in Queen move. The last part summarizes the findings from analytical part.
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