|
|
The role of the Czech inspiration in tourism of Hradec Králové
Mokrá, Klára ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The aim of the thesis is to valuate the role of Czech inspiration in tourism of Hradec Králové. The thesis is divided into four chapters: Tourism of the Czech republic, Hradec Králové region, Hradec Králové and Czech Inspiration. The first three chapters contain the information about the potencial of tourism in the Czech republic and its cultural life. The last chapter focuses on the analysis of the work of Czech inspiration.
|
|
| |
|
|
Analysis of purchasing conditions and customers behavior in selected town
Michálek, Jakub ; Průša, Přemysl (advisor)
In theoretical part describes this thesis retail network and current trends in sales of fast moving consumers goods, especially grocery. The practical part interprets amenities of the city Hradec Králové with these shops, which are compared to each other according to predetermined criteria. Furthermore, is the thesis analyzing customer behavior, which was investigated by questionnaire survey.
|
|
|
Cultural Policy in Hradec Králové and its outputs
Struhařová, Michaela ; Tyslová, Irena (advisor) ; Hucková, Barbara (referee)
This Bachelor paper, entitled " Cultural Policy in Hradec Králové and its outputs" is a description of cultural policy in Hradec Králové, definition of their aims and financing. The tendency is to point out the changes which the cultural policy of the city came through in the past and also to evaluate a level of communication between the municipal council and citizens. At the beginning of the twentieth century Hradec Králové was called " The Salon of the Republic", especially because of its architecture. Except the distinguished architecture Hradec Králové has also the rich cultural history and it will be very exciting to deal with that to what measure is the influence of these aspects on nowadays Hradec Králové and how the city takes care of this cultural heritage.Culture is an important part of the life in Hradec Králové and a lot of cultural actions like festivals, concerts or exhibitions that are described in the text are organized here. Part of the paper is also a case study of the theatre festival called "Theatre of European Regions".
|
|
|
The travel movement perspectives focused on the Královéhradecko and the Eagle mountains
Šípková, Petra ; Heřmanová, Eva (advisor) ; Šulcová, Irena (referee)
Abstract My bachelor thesis The travel movement perspectives focused on the Královéhradecko and the Eagle mountains deals with a travel movement potential in the Eagle mountains and on the Královéhradecko area mainly with cycling tourism -- nowadays very popular -- and Hradec Králové has for it an ideal background. On the principle of the questionaire outcomes I can analyse what could be unambiguously characteristic for Hradec Králové and its surroundings, how the inhabitants are content with the living in this regional city and bring a city vision for its future period.
|
|
|
City logistics of Pardubice – Hradec Kralove area
Popďakunik, Lukáš ; Pernica, Petr (advisor) ; Táborský, Pavel (referee)
The main goal of the diploma thesis is to describe and evaluate the form of city logistics and transportation services in Pardubice -- Hradec Králové area and to define related basic problems. The theoretical part focuses on the general background of city logistics, sustainable development, relation between transportation and environment and possibilities of reduction of negative influences on environment. In the practical part there is analysis of current situation of traffic infrastructure and logistics flows in the area with samples of resolution of the largest problems of transportation services. The conclusion contains the summary and recommendations.
|
|
|
Comparison IDS in Hradec Kralove and Olomouc
Málková, Alena ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
This bachelor work deals with integrated transport systems. In the first part of the work is determined by the basic methodology and attention is paid mainly the importance and the current issues of integrated transport systems. The practical part of the work explores the integrated transport systems to in the environs of Olomouc and Hradec Kralove. The analysis of systems are made on the basis of comparison.
|
|
| |
|
|
The Analysis of Marketing Communication of Sports Club
Nováková, Kateřina ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with analysis of marketing communication of basketball club TJ Sokol Hradec Králové. The objectives of the thesis are to find out the current state and to analyse particular components of communication with potential spectators and sponsors. Necessary information was found out thanks to observations and communication with management of the club. The benefits of this thesis are identification and valuation of the current state of the marketing communication. At the moment the club doesn't have any analysis concerned with this issue. The bonus of this thesis is setting of medium-term marketing objectives and adumbration of marketing strategies to attain them. This thesis is divided into four parts. The first one describes in detail components of marketing mix and components of marketing communication. The second part is aimed at components of marketing and marketing communication applied to an area of sport. The third part deals with the particular analysis of the current state of the marketing communication used by the club. Finally, there are proposed marketing objectives and strategies to improve the marketing communication in the fourth part.
|
|
| |
guest ::
